revises material from Kwa Chong Guan‚ "From Temasik to Singapore: Locating a Global City State in the Cycles of Melaka Straits History" in Miksic‚ John & Low‚ Cheryl-Ann (eds) Early Singapore 1300s to 1819: Evidence in Maps‚ Texts and Artefacts p125-139‚ De Coutre’s Proposal for a fort on Singapore and Sentosa‚ c.1625 (A/Prof Peter Borschberg’s website at www.borschberg.sg)‚ and Kwa Chong Guan‚ Derek Heng and Tan Tai Yong (2009) Singapore: A 700-Year History‚ From Early Emporium to World City
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international fashion companies. It belongs to Inditex‚ one of the world’s largest distribution groups. According to its official website‚ Zara treated the customer as the heart of unique business model. Ryanair is one of the world’s favorite airlines operating over 1‚500 flights per day from 51 bases on 1‚500 low fare routes across 28 countries‚ connecting over 168 destinations. Zara and Ryanair have been a great success in their own industry. Both of them are famous in their low cost comparing
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Metropolitan University Turkish Airlines Marketing Plan (Portfolio) Summer/Winter 2010/11 UK By Nikola Georgiev Student ID: 07059973 CA3002C Aviation Commercial Planning and Marketing Tutor: Nicholas Coleman London Metropolitan University Table of Contents: 1. Introduction 2. Business Strategy 2.1. Airline Overview 2.2. Existing Market 2.3. Competitors Overview and Situation analysis 2.4. The Competitors 2.4.1. British Airways 2.4.2. Pegasus Airlines 2.4.3. Easyjet 2.4.4. Competitors
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Access the environment of Singapore (PEST) Political Forces 1. Political Climate Singapore is under a stable political climate. The political system is considered as centralized and authoritarian‚ the political culture is pragmatic‚ rational and based on the rule of law. The highest aim of the government is the nation’s survival and prosperity. Based on the results of Corruption Perception Index ranks‚ Singapore has a totally clean and corruption-free image in the world and it’s the least
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As Singapore is a small and relatively modern amalgam of Chinese‚ Malay‚ Indian and European immigrants‚ the culture of Singapore expresses the diversity of the population as the various ethnic groups continue to celebrate their own cultures while they intermingle with one another. For example‚ one can find a Malay wedding taking place beside a Chinese funeral. Singapore has achieved a significant degree of cultural diffusion with its unique combination of these ethnic groups‚ and has given Singapore
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and over 100 international stores worldwide including Singapore. It launched in 1964 and is considered the first fast fashion brand in the history of fashion. The goal is to produce catwalk trends as fast and cheap as possible. In this report‚ our group conducted a survey about Topshop to find out its target market and the perspective of these target market towards the brand. We basically asked people around school and friends around Singapore to answer this survey. We were able to asked 74 people
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visiting Singapore for business or pleasure. It follows the outline of "The Ten Commandments For Avoiding Intercultural Communication Problems" by Prof. Dr. Olaf Rankis. 2 Singapore 2.1 General Information The Republic of Singapore‚ the "Lion Island" is an independent city state and its capital is the City of Singapore. The capital measures about one sixth of the total area of the main island. The country is located in Southeastern Asia and consists of the island of Singapore and around
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"Strategic locations are places important to those with the power to make or break you. It thus follows that external trends‚ not local efforts‚ will always decide which locations thrive." Does the rise of regional hubs from Palembang to Melaka confirm or refute this theory? The Malay world first acquired high strategic value because improvements in shipping technology made seaborne trade more efficient than shorter land-based routes. Combined with the increase in demand for goods traded over long
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Unemployment Rate in Singapore decreased to 1.80 percent in the third quarter of 2013 from 2.10 percent in the second quarter of 2013. Unemployment Rate in Singapore is reported by the Ministry of Manpower Singapore. Unemployment Rate in Singapore averaged 2.51 Percent from 1986 until 2013‚ reaching an all time high of 6 Percent in the first quarter of 1986 and a record low of 1.40 Percent in the second quarter of 1990. In Singapore‚ the unemployment rate measures the number of people actively looking
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IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
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