revenue of the RTD sub‐category as a whole‚ and this decline is underpinned by the departure of the highly profitable 18‐30 year old ‘aspirational drinker’ adult market segment. So‚ we need to think out new strategy to get the losing market back. PEST Analysis: Political: The alcoholic beverage industry faces political challenges. Specifically‚ in international markets‚ we should consider like civil conflict‚ governmental changes and restrictions concerning the ability to relocate capital. The hot
Premium Alcoholic beverage Drinking culture
Pest Analysis on Nordea Political 1. Legislation/law for information systems 2. Effectiveness of law v internet 3. Monopoly legislation 4. Trading from investors Economical 1. Economy of information systems in Scandinavia 2. Economical trends 3. Trade and industry 4. Competition of cost outside Europe Social 1. Wide demographic 2. Applying decent pricing to customer’s needs 3. Innovative idea to suite customer trends 4. Security Technical 1. Using different sites to their advantage
Premium Electronic commerce Online banking Bank
management Radio One Case This case involves whether Radio One should purchase the 21 radio stations from Clear Channel‚ Davis and IBL LLC and the impact of the acquisition to the investors and on the market. Examining the stations it fits with Radio One’s Corporate Strategy and they have the ability to bid first on a group of stations that would double Radio One’s size. Also this purchase would create national coverage for Radio One. First we must look at the Return on Asset of Radio One. With
Premium Financial markets Finance Remainder
An Overview of Production Principles and Techniques TOWARDS EFFECTIVE RADIO PROGRAMME DELIVERY: Oba Abdulkadir LA’ARO (B.sc‚ M.sc Mass Comm. Unilag‚ PGDE NTI) Department of Mass Communication University of Ilorin. Presented at Radio Kwara Programming Conference held between 15th --19th June 2009‚ Mandate Hall Radio Kwara‚ Ilorin. Introduction. Radio Stations like all other Mass Media Organisations‚ have one means through which they manifest the
Premium Broadcasting
Recent Trends in Wireless Radio and Satellite Communication Gori Shankar1‚ Rajiv Kumar2 Suresh Gyan Vihar University‚ M.Tech (VLSI) 1 ‚Jaipur Engg. College‚ B.Tech (ECE) 2 gssharma1951@gmail.com‚rajivresnick@gmail.com Abstract- In this paper we discussed satellite and radio communication links. Satellites have evolutionized communication. Satellite and radio communication has served mankind
Premium Satellite Radio Communications satellite
Radio and Development Radio plays significant role in supporting social development issues in developing nations. In most Third world nations Radio is still the dominant mass-medium. When compared with Television and other mass media‚ radio has the widest geographical reach and the highest number of audiences in developing countries. Most of the development issues of the developing nations such as infrastructure development‚ housing‚ health‚ agriculture‚ education etc… are mainly run by government
Premium Radio Broadcasting Development
The Function of a Crystal Radio What is the first thing that comes into your mind when you think about the function of the radio? Is the first thing that pops into your mind the word ‘magic’? Despite the fact that it seems like it is magical and comes out of the air‚ radio and the use of the radio is very scientific. When broken down and analyzed‚ the function of the radio is more scientific than magical. The miraculous way that you can send out invisible information through thin air and can
Premium Radio
An Industry White Paper: HD Radio By Renee Cassis‚ VP‚ RAB Corporate Marketing Radio For the 21st Century HD Radio™ is a new technology that enables AM and FM Radio stations to broadcast their programs digitally‚ a tremendous technological leap from today’s familiar analog broadcasts. These digital broadcasts provide listeners with radically improved audio quality and reception and new data services. Signal fading‚ static‚ hisses‚ and pops are a thing of the past. Data services such as displayed
Premium Broadcasting Radio
Why Radio is popular? radio was the quickest‚ most widespread‚ most important‚ and most direct form of mass communication between the government or Party and the Chinese people. Mobility So instant and personal:Radio has found itself better situated to respond to certain localized demands and needs of audiences for news‚ information‚ and debate. These include on-the-spot‚ live‚ local news broadcasts‚ local sports reporting‚ travel news‚ local social news‚ and information about local events. Some
Premium Broadcasting Radio News
So when radio hit the mainstream market in the 1920’s‚ it had an expected period of success before its imminent fallout. Radio has surpassed everyone’s expectation of its own life expectancy because radio has continued to adapt to new technologies for over 50 years. The first major change to radio was when television was introduced because before television‚ radio was one of the major forms of entertainment besides reading. So when television took over the large entertainment market‚ radio stuck to
Premium Mass media Music Streaming media