Radio Programme Techniques
An
Overview of Production Principles and Techniques
TOWARDS EFFECTIVE RADIO PROGRAMME DELIVERY:
Oba Abdulkadir LA’ARO
(B.sc, M.sc Mass Comm. Unilag, PGDE NTI)
Department of Mass Communication
University of Ilorin.
Presented at
Radio Kwara Programming Conference held between 15th --19th June 2009,
Mandate Hall Radio Kwara, Ilorin.
Introduction.
Radio Stations like all other Mass Media Organisations, have one means through which they manifest the plans and agenda the station articulated for the audience. That means is the message, which can be conceived as an instrument. An instrument is a powerful tool in the hands of the wielder. That perhaps may explain the rationale for the regime of regulations foisted on the broadcast industry all over the world, of which the print media are relatively exempted.
Message is the central element in any communication experience. It is what connects the receiver and the sender: it is the essence of the communication engagement. Uyo,(1989) underscores the central role of message when he averred that “message is invariable the central element in mass communication. Every other element of the process of mass communication tends to revolve around it.’
Radio, like any broadcasting; is a continuous transmission of signals to audience. Functional wise radio serves information, education and entertainment as well as persuasive roles. These are packaged in different formats, largely referred to as programmes.
Programme is a scheduled configuration of messages presented in a discernible shape, arrangement and style. It occupies a distinct broadcast hour, wears a distinct cap (title) with the opening and closing having distinct character.
Radio messages, however, come in other configurations that are not programme. Because radio serves selling and marketing activities of varying interests and other service providers, several messages on radio are purely commercials. Also, members of the
Overview of Production Principles and Techniques
TOWARDS EFFECTIVE RADIO PROGRAMME DELIVERY:
Oba Abdulkadir LA’ARO
(B.sc, M.sc Mass Comm. Unilag, PGDE NTI)
Department of Mass Communication
University of Ilorin.
Presented at
Radio Kwara Programming Conference held between 15th --19th June 2009,
Mandate Hall Radio Kwara, Ilorin.
Introduction.
Radio Stations like all other Mass Media Organisations, have one means through which they manifest the plans and agenda the station articulated for the audience. That means is the message, which can be conceived as an instrument. An instrument is a powerful tool in the hands of the wielder. That perhaps may explain the rationale for the regime of regulations foisted on the broadcast industry all over the world, of which the print media are relatively exempted.
Message is the central element in any communication experience. It is what connects the receiver and the sender: it is the essence of the communication engagement. Uyo,(1989) underscores the central role of message when he averred that “message is invariable the central element in mass communication. Every other element of the process of mass communication tends to revolve around it.’
Radio, like any broadcasting; is a continuous transmission of signals to audience. Functional wise radio serves information, education and entertainment as well as persuasive roles. These are packaged in different formats, largely referred to as programmes.
Programme is a scheduled configuration of messages presented in a discernible shape, arrangement and style. It occupies a distinct broadcast hour, wears a distinct cap (title) with the opening and closing having distinct character.
Radio messages, however, come in other configurations that are not programme. Because radio serves selling and marketing activities of varying interests and other service providers, several messages on radio are purely commercials. Also, members of the
References: Boyd, Andrew (2001), Broadcast Journalism: Techniques of Radio and Television News (fifth edition), Focal Press Linacre House Jordan-Hill Oxford. La’aro O.A.(2008),The Basics of Radio and Television Broadcasting, Positive Impact Communications Osogbo McLeish, Robert (2005), Radio Production,( fifth edition), Focal Press Linacre House Jordan-Hill Oxford. Onabajo, F. (2001), Broadcast Management and Programming, Lagos, Gabi Concept limited. Uyo, Adidi (1989), Mass Media Messages In a Nutshell, New York, Civiletis International. TITLE: