NM2203 Social Media in Communication Management Lecture 1: Introduction to Social Media! Dr. Tracy Loh 14 Aug 2014 Today’s Lecture ✤ Module overview! ✤ Assignments/grading criteria! ✤ Group project! ✤ Introduction to social media Social Media in Communication Management Communication Management Advertising Public Relations Course Description ✤ Focus is on the dynamics and management of social media in relation to communication management i.e
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Mon/Wed 3:00 pm 25 Nov. 2013 Social Media: An Avenue of Lies and Deception The methods by which people communicate have changed and evolved with time so that some of the values in face-to-face communication have been lost. Body language is now found through the tone of text‚ and face-to-face conversations have transformed into typing messages and sending photos. Of the top ten most popular websites‚ as tracked by Alexa (a web information company)‚ half are social networking sites (Golbeck). The
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Social Media and Marketing Module 6 TurboTax has strong name recognition from Intuit’s software Quicken. How did this affect the company’s Twitter strategy? TurboTax‚ tax software maker‚ had customers very passionate about their software and it was greatly useful for them for only a short period of time which was during tax season (Barker‚ 2013). The company started a customer retention program when brought in some needed expertise to the space Barker‚ 2013). The company figured they
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9.4. Social media and interactive communication In today growing internet power‚ establishing a strong online presence is fundamentally important in direct marketing strategy. H&M as many other companies has its website where you can find important information about the company from information connected with online shopping where it has women‚ men‚ kids‚ home‚ sale‚ gift cards‚ Magazine‚ customer service 24h/7‚ store locator‚ shopping bag‚ H&M newsletter ‚ other information about the company behind
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Social Media Campaign of Nielson Company. Nielson is a company that measures audience ratings in most entertainment sectors. In television‚ they are able to measure the amount of viewers there are for all of the TV networks. For music‚ through there sound scan division they are able to measure the amount of sales produced for music as well as listening behavior of the music played on the radio. There is also a division dedicated to online measuring of consumer behavior on the internet. Nielson
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SOCIAL MEDIA (Amateurs misinforming our society through media) The opportunity for participation in the social media by amateur members of the public society are expanding on a daily basis leading to disasters due to generative information. Social media resources are allowing back channeling‚ a means of unofficial communication‚ and fakes to take over‚ and despite the concerns of many people‚ disasters occur ever day. People look for an immediate response to act quickly and fix a problem as soon
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Professor in the Department of Media and Communication at Erasmus University Rotterdam‚ explains how interpersonal social media surveillance renders users visible to one another‚ and these users being both the agent and the subject of surveillance. His recent research considers the use of social media by the police and intelligence agencies‚ as well as other forms of policing that occur on these platforms. In the article‚ Trottier looks at Facebook as an exemplar of social media that shapes how we are perceived
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The Power of Social Media in Developing Nations: New Tools for Closing the Global Digital Divide and Beyond. Ali‚ A 2011‚ ’The Power of Social Media in Developing Nations: New Tools for Closing the Global Digital Divide and Beyond’‚ Harvard Human Rights Journal‚ 24‚ 1‚ pp. 185-219‚ Academic Search Complete‚ EBSCOhost‚ viewed 18 March 2013. The article explores the role of social media on the Internet in addressing the global digital divide and its capacity to empower individuals in developing nations
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The Plaid Door – Social Media strategy Goals : - Awareness - Generate new leads‚ which will in turn result in paying customers. So your social media strategy will be centered around targeting new prospects and drive them to your website and to the Plaid Door boutique. This would include some very targeted campaigns. - Customer service / Interaction. You want to use Social Media to be able to communicate with your customers much better and to be able to dynamically interact with
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in Relation to Social Media Social media in the last few years has exploded‚ catching the interest of businesses and people a like. Social media is clearly an effective way to communicate when millions of people are apart of it. But even as successful as social media sites like Facebook and LinkedIn are‚ marketing to such a diverse and wide audience can be challenging none the less. The ideas of identity and personalizing something that’s “yours”‚ are some tools that social media sites have capitalized
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