their products. Gatorade doesn’t falls short in this category for marketing. Some of their ads included Tiger Woods‚ Peyton Manning‚ Serena Williams‚ and Michael Jordan to name a few. There are many reasons why advertisers chose to do ads on models‚ celebrities‚ and athletes. For instance‚ adolescents look at these celebrities as role models‚ or ways to live out their dreams. In the 1997 Gatorade ad featuring an all-time great Michael Jordan; he is sitting down on the bench with a towel wrapped
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stereotypes people. An example of perceiving ads is a Victoria’s Secret ad versus a Polo ad. Every Victoria’s secret ad is similar to each one. This company presents that woman should be super skinny with an outstanding figure. In this ad they are promoting a new perfume on the market. She is walking outside at night with just a bra and panties on. During the commercial nothing is said and the model is just being sown from different angles. Many of their ads use very intriguing colors to attract your
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TRIPLE F FACULTY OF COMMUNICATION AND MEDIA STUDIES Company Profile: • • • Lowe Indonesia is the largest and most awarded agency in Indonesia. Over 25 years’ country experience. The agency partners with leader brands like Unilever‚ Philip Morris-Sampoerna‚ Pizza Hut‚ Nestle‚ Indofood and etc. Chief Executive Officer - Joseph Tan Chief Financial Officer - Anditia Harahap Chief Creative Officer - Din Sumedi Executive Creative Director - Firman Halim Joint Chief Client Officer - Wawa
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have continued to provide all original Old Spice products as well as many new products. Due to this‚ the line of Old Spice has been enhanced (History of Old Spice). The Old Spice television advertising campaign was created in the United States by ad agency Wieden and Kennedy (History of Old Spice). In this Effie Award winning advertising campaign‚ the advertiser’s specific
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of their intended market: those who are interested in bold flavors with natural origins (as I am among them.) This is achieved through the texture and style of the text‚ the meaning the text bears‚ as well as the brightness of the ad itself. Accompanying the extensive usage of the color green‚ the marketers used an all-capital font that is slightly worn-down to indicate an active and hands-on feeling. This brought a prominent outdoorsy and strong-willed character to the ad. Its brightness‚ coming mainly
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The general concept of Flexible Single Master Operations (FSMO) roles working closely together with Active Directory (AD) using five specific server roles. When it comes to installing Active Directory Domain Services it creates a forest which holds all the FSMO’s roles for each new domain that you add to active directory. FSMO roles have been implemented to perform a job that avoids corruption due to conflicting simultaneous changes; they are performed by one specific server that prevents database
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a. The rhetor uses evidence oriented rational argument in the form of authoritative evidence by quoting President Kennedy to further the point of the separation of church and state. Edward Kennedy cites information from President Kennedy‚ who gave a speech to the Greater Houston Ministerial Association‚ an address where President Kennedy speaks on the issues of religion. Citing evidence from President Kennedy is the dominant strategy that helps to simplify the issue and adds to the rhetor’s credibility
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Coco-Cola Vintage Ad Elizabeth Hamilton Professor Smith Devry University March 28‚ 2014 Coco-Cola Vintage Ad Throughout its history Coco-Cola has always managed to use advertising as a powerful tool to create that special atmosphere in the minds of consumers that differentiates Coco-Cola from just some generic cola. In the past it was also extremely effective in advertising its product gaining a lot of market share and getting to the top of the market in terms of
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company that has dominated the beer market since 1876. The company has ads featured all over the world in stores‚ on billboards‚ social media‚ and of course‚ television. They have earned a spot on the commercial list for the world famous NFL Super Bowl‚ which over the years has become a spot that is highly respectable. In order to achieve the ratings that Budweiser has obtained‚ they have had to outdo the competition with their ads‚ and as numbers go‚ they are successful. This essay will be analyzing
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products in the market. Advertising agencies use ingenious ways in order to attract the attention of prospective buyers. One of the ways to entice potential customers is by the use of models or persons of distinguished character. The agencies enlist the services of these individuals by paying them to do so most. Models are often preferred due to the beauty and reputation. The models then pose for the products. The agency may decide on which part of the body of the model to “emphasis” in order to capture
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