Cumberland Entertainment Summary of the case: Cumberland Entertainment is a Canadian-based company that had done very well for itself by finding and exploiting a niche market in North American music distribution. But major US clients had started producing their own titles‚ and were now direct competitors. What was worse‚ distributors had also started focusing on lower-end products from other suppliers and Cumberland’s modus operandi became unsustainable. CEO Tom Smith felt the only sensible course
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What alternatives are left with him for HHonors program with announcement of competitive rewards program by Starwood? • What should he do? Why? Conventional FMPs V/s Modern • Cumbersome v/s Easy • Manual v/s Technology based • Tangible benefits v/s Service‚ Relationship • Short term v/s Ongoing • Local v/s Global • Limited scope v/s Large scope Types of Promotions Immediate Rewards Price Rs. Off/ Price Packs Premiums/ Contests Delayed Rewards Coupon for next purchase ‘Free’ Mail-ins /Rewards
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Entertainment Editorial Everyday life has had so many recent advancements. All the time new inventions are becoming available to the public. These inventions will help make the country be great and rise above all the others. Many of these new inventions are helping to make our country better because they make some things available in the homes that never were before. Once you would have to go out in the evening if you wanted to go out dancing with your wife. Well now dancing has been brought
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Modernism and the First World War The period of the World War One‚ which took place between 1914 and 1918 may seem short in the history of human being or art‚ but its influence on technology‚ politics‚ people‚ their lifestyles and art was so huge that the war was called The Great War of all the history. It also affected the literature of the time. World War One changed people and their point of views; writers changed their subjects and their literary techniques‚ readers changed their expectations
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Administration(SP 51-‘12) Case Study Report on Sony Corporation TABLE OF CONTENTS I. EXECUTIVE SUMMARY 3 II. INTRODUCTION 4 Objectives 4 Relationship between Mission & Vision Statement and Performance of Sony 4 Report Usability 6 Methodology 6 III. COMPANY PROFILE 6 Ownership 6 Overview and History 8 Product-Market Strategy 10 Products 10 Market Segmentation 11 IV. ANALYSIS ON THE COMPETITIVE FORCES OF SONY 12 Five Poster Analysis 12 1. Bargaining power
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Which reward structure would you choose? Why? (For the sake of simplicity‚ ignore the one-time fees and rewards)? The reward programs as depicted in exhibit 5 are evaluated as below in terms of retail value they offer to customers of Cineplex entertainment. The obvious intention of the reward program is to enhance customer loyalty by rewarding them for their repeated‚ frequent patronage. Therefore‚ we will consider the discount percentage for 10 adult movie purchases and 10 concession combo purchases
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ROBOTS ARE REPLACING HUMANS Robot‚ a Czech word meaning "worker" was invented by the Czech writer Karel Capek in 1920. His story is about robot and human interactions. It is the first known story about robots. Then many other stories about artificial beings began to be written everywhere in the world. At the same time‚ scientists started to invent new technologies which permit now to build real robots as described in these old and new novels. The first robots were machines known as automates. They
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In the face of substandard EyeToy Groove sales‚ Executive VP Phil Harrison of Sony Computer Entertainment Europe has to make the decision as to whether SCEE should continue to market the EyeToy‚ and if so in what manner and with what resources. Despite the seemingly disappointing sales of EyeToy Groove‚ SCEE should carry on efforts to sell the EyeToy: marketing specifically towards children and families‚ offering hardware bundling options for all titles and collaborating with 3rd party software
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Robot Dynamics and Control Second Edition Mark W. Spong‚ Seth Hutchinson‚ and M. Vidyasagar January 28‚ 2004 2 Contents 1 INTRODUCTION 1.1 Robotics . . . . . . . . . . . . . . . . . . . 1.2 History of Robotics . . . . . . . . . . . . . 1.3 Components and Structure of Robots . . . 1.3.1 Symbolic Representation of Robots . 1.3.2 Degrees of Freedom and Workspace 1.3.3 Classification of Robots . . . . . . . 1.3.4 Common Kinematic Arrangements . 1.3.5 Robotic Systems . . . . . . . . . .
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A Proposed Nightlife and Entertainment Venue There are many reasons tourists enjoy their stay in the Philippines. The heart-warming hospitality of the Filipino people‚ the food is amazing and delicious‚ and the price is right. Above all‚ there are all kinds of natural wonders to explore. Apparently‚ everything a local or tourist is looking for is here. Nevertheless‚ when it comes to night life‚ there are a lot of options for those who seek for fun. Nightlife in the
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