success of Southwest Airlines? 2. How significant is the 10 to 15 minutes turnaround time of Southwest’s aircraft in terms of savings in investment and utilization of its aircraft compared to competitors? 3. What challenges is Southwest facing in the future and how should they meet those challenges? 4. What should their business and operations strategy be for the future? 5. Has Gary Kelly‚ the new Southwest CEO since 2004‚ been able to maintain the profitability of Southwest Airlines while insuring
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Executive Summary As Southwest continues expanding‚ it is important that they maintain the low cost structure that has made them so successful historically. As larger and more congested destinations are added to Southwest’s routes‚ they must focus on customer service as the on-time arrivals and other metrics are certain to deteriorate. Additionally‚ in order to protect from volatile fuel prices‚ it would be prudent to expand the fuel-efficiency of the fleet by capitalizing on Boeing’s most
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Southwest Airlines (A) Case Study 1. In June 1971‚ air transportation was not seen to be the primary transportation tool because of all the time wasted from checking in‚ expensive price‚ and air time. Therefore‚ SWA was not only competing with other airlines‚ but also on ground public transportations. SWA had to come up with a marketing strategy that will convince people that they are different from Braniff and other airlines that were seen to be inefficient and poor punctuality. SWA utilize
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Motivating Employees Case Study Penny Abate MGT/312 07/06/2015 Kathy Maas Motivating Employees Case Study Managers at SAS recognize that employees are SAS’s most valuable asset; and if they keep their employees motivated and satisfied with a good work/life balance it will increase efficiency‚ quality‚ and productivity. In order to do this a company must utilize both intrinsic (internal or intangible rewards) and extrinsic (external or tangible rewards) motivations. Most people have a combination
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Motivating and Rewarding Employees‚ Leadership & Trust Introduction In this paper‚ we are going to talk about motivating and rewarding employees leadership and trust‚ how to motivate employees and keep them motivated‚ how to reward your subordinates when they have done a good job and what are the essentials of a good leader. Before speaking about ways to lead or motivate employees‚ we would like to focus on the definitions of leadership‚ motivation and reward. According to a study done
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To: MBA731‚ Prof. Carlstrom Franklin University From: Kristie Bowman Subject: Gate Turnaround at Southwest Airlines Date: February 27‚ 2013 Business Brief Capacity planning is a necessary function of an organization to ensure that the highest rate of output is reached through the current processes taking place within an organization. These strategically defined processes must have the ability to provide flexibility to meet future capacity demand‚ whether due to opportunity growth
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Reaction Paper Motivating Employees The following hypothetical situation illustrates some issues pertaining to employee motivation and evaluation. After getting an associate’s degree at a local community college‚ Jim Taylor was hired for a sales position at a department store in a San Jose’s Eastridge Mall. The position offered firsthand knowledge of the firm’s customers‚ managers‚ and policies. Taylor was told that if he did well in this assignment‚ he could become a management trainee. His
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Southwest Airlines and the 3 Horizon Model Southwest Airlines was founded over 45 years ago in 1971 and there was major expansion of the company which flew passengers between Dallas‚ Houston and San Antonio which was inside Texas. The company successfully has many passengers which makes the airline company to have strong emerging position among the masses. The company is successfully engaged in different operations while the official website of Southwest provides the details that there are strong
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Case Study – Southwest Airlines 2011 By Dawn Baumann Advanced Marketing Professor Nicole Dillett September 29‚ 2014 As I develop in mind‚ body‚ and spirit‚ I pledge on my honor that I have not given‚ received‚ witnessed nor have knowledge of unauthorized aid on this or any paper. Dawn Baumann Background Summary: Southwest airlines was founded in Texas in 1971 as a small‚ regional intra-state carrier. They chose to service the Golden Triangle of
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What strategies did Southwest Airlines developed earlier to gain market visibility? Southwest Airlines employed many strategies over the years with their fist strategy being ads run in the media. Southwest airlines utilized a number of campaigns including skimpily clad flight hostesses‚ free in-flight alcoholic beverages and a “Love” campaign using the tag line “Now There’s Somebody Else Up There Who Loves You” in an effort to attract passengers. (Leavenworth) Southwest Airlines developed a ground
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