OVERVIEW OF A LUXURY FASHION BRAND AND WHY IT HAS BEEN AND CONTINUES TO BE SUCESSFUL Name: Tutor: Course: Date: Introduction The fashion industry is very competitive. Company that venture in fashion should therefore have a proper marketing strategies that will make it have competitive advantage over the other companies. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses
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the world economy‚trends in world trade and potential contracts; however‚ an estimated time of service should be assigned in order to predict future cash flows. Summary of facts In January 2001‚ Mary Linn‚ vice president of Finance for Ocean Carriers‚ had to decide whether to accept an offered leasing contract for the duration of three years. In the event of acceptance of the above-mentioned contract‚ the profits of the company would depend on the agreed hire rates‚ operating costs‚ ship depreciation
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Hyperloop Vs. High-Speed Trains When it comes to high-speed transportation the United States falls short compared to the rest of the world. Currently in California there is a need for a mode of transportation that can get passengers around quickly and at a reasonable cost. The ideal mode of transportation to solve the problem would be either a high-speed train or a Hyperloop system. Given the manufacturability‚ increased efficiency‚ and reduced costs of the Hyperloop it would be the right choice
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“The Water Carriers” by Michael William‚ directed by Tom Marion was a theatrical production in York College‚ their opening performance was on March 24‚ 2017. The play starts out with about eight characters on stage ‚ all of these characters paid to get transported to a different country . All these people have a history behind them that’s caused them to leave their homes . During this long journey they face many issues like having no water and even thinking that no one was going to get them . To
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Theoretical frame work: The Brand Luxury Index (BLI) designed by Franck Vigneron and Lester W. Johnson in 2004 is a scale to measure the different aspects of what makes a brand luxurious. The model measures how luxurious a brand is‚ through personal and non-personal oriented. First non-personal oriented perceptions: perceived Conspicuousness: is defined as the image associated with consuming a luxury item. perceived Uniqueness: the scarcity of items highly reflects on the preference towards a brand
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In 1974‚ due to a series of bad loans‚ charges of criminal embezzlement‚ and other unfortunate circumstances‚ the Union Planters Bank foreclosed on the Stax Record Company and all its property. Included in this seizure was the building where Stax founders‚ Jim Stewart and Estelle Axton‚ set up shop an African American neighborhood at the former Capitol Theater in 1960. By 1980‚ the neighborhood became one of the poorest and most crime-ridden zip codes in the United States and the property held
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When I was skimming pages when I saw this big painting the one that caught my eye right away. "The Tube Train" by Cyril E.Powers about 1934 (pg.203). I was so fascinated with this image‚ the urban theme and the nice colors. I notice the use of complementary colors; most of the picture is done in yellows and dark violets and reds which are all on opposite sides of the color wheel. The moment when I glanced at this painting my first question was “where are these people heading?” I believe they
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IT CARRIERS THAT CAN BE CATEGORISED AS COMPUTER ENGINEER Definition of a Computer Engineer: Computer engineers are combine experts in both electronic engineering and computer science who are required to develop hardware and software of a computer system. Their duties: * Analyze‚ design‚ & evaluate computer system for both hardware and software. * Planning‚ development‚ testing & supervision of manufacturing of computer hardware including everything from chips to device
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the women-only train car system. It has been hot issue since 1992 in Korea and is practiced by many other countries such as Japan‚ India‚
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Unit: 3 Vertu: Nokia’s Luxury Mobile Phone Case Study Analysis Kaplan University School of Business MT460 Management Policy and Strategy Author: Joyce Kerns Professor: Dr. Finlay Date: September 11‚ 2012 Vertu: Nokia’s Luxury Mobile Phone Introduction Nokia which is headquarters is located in Finland is a global telecommunications equipment manufacturer (Kwong & Wong‚ 2011). Stephen Elop the new CEO of Nokia announced a new mobile strategy to adopt Microsoft’s
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