References: * Foodstreet.com.my (2000) BreadTalk: boutique bakery‚ bread specialty confectionery chains (halal) - FoodStreet.com.my. [online] Available at: http://www.foodstreet.com.my/food-street/opage.s?outlet=BreadTalk [Accessed: 7 Mar 2013]. * Harvard Business Review (2008) The Five Competitive Forces That Shape Strategy - Harvard Business Review. [online] Available at: http://hbr
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Group members : Kelvin Khor (31659593) Clement Chan (31687481) Tracy Ong (31704842) Wai Yian Ching‚ Fiona (31689822) 1 Content Page 1.1 1.2 Introduction IMC Model 3 5 1.3 Stage one: advertising 1.3.1 1.3.2 1.3.3 1.3.4 Ambient Underground advertising Internet advertising Advertising through magazine 6 6 9 12 15 1.4 Stage two: conversations 1.4.1 1.4.2 1.4.3 1.4.4 Direct mail Store cards Vouchers Consumer trade shows 17 17 18 20 21 1.5 Stage three:
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Organizational environment can be divided into two which is external environment and internal environment. External environment consists of all outside institutions and forces that have an actual or potential interest or impact on the organization’s ability to achieve its objectives. The environment that influences the organization includes competitors‚ resources‚ technology and also economic conditions. Competitors are the other organizations which operate in the same field and share the same customers
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uk/work-breakdown-structure-purpose-process-pitfalls.html”‚ Reference 2000-2011 Wikihow ‚ “http://www.wikihow.com/Make-a-Website” Webcredible ‚ “http://www.webcredible.co.uk/user-friendly-resources/web-usability/usability-testing.shtml” Breadtop ‚“ http://www.breadtop.com.au/” Breadtalk ‚ “ http://www.breadtalk.com/”‚ Reference 2009 Couturecakes ‚” http://www.couturecakes.com.cn/ “‚ Reference
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September 27‚ 2010 Introduction The Chinese bakery industry‚ being in the growth period of its life cycle‚ has been developing at a high speed these years. There are more and more foreign chain brands such as Breadtalk and 21cake‚ coming into the Chinese bakery market; and at the same time‚ many Chinese local brands such as Holiland‚ Daoxiangcun‚ and Jiahua‚ are accelerating to enlarge their scale. Furthermore‚ innumerous small-scale cake shops have flourish‚ which
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Theories of Foreign Direct Investment Foreign Direct Investment‚ or FDI‚ is a type of investment that involves the injection of foreign funds into an enterprise that operates in a different country of origin from the investor. Foreign direct investment has many forms. Broadly‚ foreign direct investment includes "mergers and acquisitions‚ building new facilities‚ reinvesting profits earned from overseas operations and intracompany loans”. Foreign direct investment incentives may take the following
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and external stakeholder interests Understanding Organisations: Identifying and managing internal and external stakeholder interests Definitions: Stakeholder is a person who has something to gain or lose through the outcomes of a planning process‚ programme or project (Dialogue by Design 2008). Stakeholder Engagement is the process of effectively eliciting stakeholders views on their relationship with the organisation/programme/project (Friedman and Miles 2006). Stakeholder Analysis is
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Unit 1 – the business environment Stakeholders are extremely important to a business. A stakeholder is basically a group of individuals or a particular organisation that have an interest in the company’s decisions. Stakeholders can be categorised into two sections; internal and external. Internal stakeholders for example are employees within the company whereas external stakeholders are customers‚ suppliers‚ trade unions and much more.an example of a stakeholder is in KFC. Their job is to work within
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Task 4: Identify stakeholders’ needs which are not currently being met and explain how you aim to meet these needs in the future by implementing an improvement plan. Produce a cost benefit analysis (CBA) in support of your plan to meet these needs. Include in your CBA the estimated costs (financial and non financial) and the benefits (financial and non financial) to the organisation of implementing this plan. Based upon the stakeholder needs identified in Task 1 produce a work plan or work scenario
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INDIVIDUAL GUIDED READING Article Title | Freeman‚ R. (1984). Stakeholder management: framework and philosophy. Strategic management: a stakeholder approach. Chapter 3‚ | Article Summary | The article introduced the concept of “stakeholders” – group and individual who affect‚ or are affected by ‚ the achievement of an organization’s mission. The article then discussed how the stakeholder management framework can be used to better understand and manage both internal and external change and
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