Publication List 1. “Rural Marketing in Development Paradigm‚” co-authored (second author)‚ International Journal of Rural Management‚ 1(2)‚ July –December 2005‚ Sage Publication. 2. “Distribution Channel Structure In Rural Areas: A Framework and Hypotheses‚” Decision 32 (1)‚ Jan-June 2005. 3. "Concept‚ Application and Marketing of Rural Tourism‚" (co-authored with R K Anil)‚ to be presented in the Rural Marketing Conference at IIMK‚ April 2008. 4. "Rural
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• Identify the major channel alternatives open to a company. • Discuss the nature and importance of marketing logistics and supply chain management. • Describe the major types of retailers and give examples of each. • Identify the major types of wholesalers and give examples of each. 1. WHAT ARE THE DISTRIBUTION (PLACE) DECISIONS FOR EFFECTIVE MARKETING MANAGEMENT? 2. The Nature of Distribution Channels a. A distribution channel is a set of interdependent organizations
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MKTG305-1202A-06 MARKETING MANAGEMENT 3/28/2012 Abstract This document discuss how marketing plans helped make a product or service successful and how decision in marketing plan could take you to failure among the differences between the help provided by marketing plan and the decision taken that lead to failure. MARKET ANALYSIS AND INSIGHT Introduction Marketers must learn to do solid research in support of upcoming projects. I will provide a fast definition of marketing plans. Definition
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Department of Marketing Management Junior Marketing Executives Office of the Audit A.Y. 2012-2013 ------------------------------------------------- Project Title: Top Seekers: “The Battle of the Applicants” Project Venue: Tahanan ng Alumni‚ Function room Project Date: July 25.2012; 9:00am to 12:00noon I. NARRATIVE REPORT The Junior Marketing Executives of the Polytechnic University of the Philippines conducted a competition for the 27th year celebration of PUP Marketing Week‚ with
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of marketing strategy that usually involves splitting and dividing the targeted market or consumers into smaller sub groups of consumers who have different needs and wants for the relevant goods and services provided by the company. This type of marketing strategy allows the company to better target its products to the right consumers. (Market segmentation‚ 2004) Demographic and psychographic are the two types of market segmentation I would employ if I were the marketing manager for Starhub. Demographic
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Marketing Management Chapter 6 Summary Chapter 6: Final Consumers and Their Buying Behavior Consumer behavior varies between purchases and from one person to the next. However‚ these consumer behaviors are affected by several factors and they are economic‚ psychological and social factors. First‚ for the economic needs‚ most economists believe consumers are economic buyers. Economic buyers are people who compare prices among the products and try to choose the product with the greatest value and
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the organization and as well for my personal growth EDUCATIONAL SKILLS: 2013-15 MS Marketing University of Engineering & Technology (UET)‚ Lahore 2009 Masters in Business Administration (HRM & Marketing) Superior University‚ Lahore‚ Pakistan 2007 Bachelors in Commerce Superior University‚ Lahore EMPLOYMENT HISTORY: Organization: New Turn Department: Marketing Appointed As: Assistant Marketing Manager Duration: 1st October‚ 2012 to till date Organization: Ayyan Fabrics Department:
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Marketing Management‚ 14e (Kotler/Keller) Chapter 9 Creating Brand Equity 1) The first step in the strategic brand management process is ________. A) measuring consumer brand loyalty B) identifying and establishing brand positioning C) planning and implementing brand marketing D) measuring and interpreting brand performance E) growing and sustaining brand value Answer: B Page Ref: 241 Objective: 1 AACSB: Analytic skills Difficulty: Easy 2) The American Marketing Association defines a ________ as
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University of Shanghai for Science and Technology MARKETING -- June 2013 A. COURSE DESCRIPTION This course focuses on the concepts‚ methods‚ policies‚ and institutions involved in the flow of goods and services from the producer to the consumer. Major topics will include: market segmentation‚ pricing‚ consumer behavior‚ branding and global marketing services. B. TEXTBOOK Peter‚ J. Paul and James Donnelly‚ Jr. 2005. Marketing Management: Knowledge and Skills. Seventh Edition. New York
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which will provide a complete solution for managing industrial liquid waste to large and medium sized companies. It will be a business to business service. In recent days environment pollution has become a concerning issue for everyone. Marketing Strategy: The marketing strategy is the core of the main strategy: 1. Emphasize high value‚ high quality products and services. 2. Build a relationship oriented business. 3. Focus on large and medium industries currently producing liquid wastes and polluting
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