Marketing Plan of a Waste Management Company
Executive Summary:
Green Industry is an organization which will provide a complete solution for managing industrial liquid waste to large and medium sized companies. It will be a business to business service. In recent days environment pollution has become a concerning issue for everyone.
Marketing Strategy:
The marketing strategy is the core of the main strategy:
1. Emphasize high value, high quality products and services.
2. Build a relationship oriented business.
3. Focus on large and medium industries currently producing liquid wastes and polluting rivers severely as our initial markets.
Products and Services:
Our products and services offer needed solution to the selected industries. We will provide two types of product: 1. Liquid waste solidification service: This service is suitable for those industries that generate liquid wastes required a convenient, cost-effective, and environmentally friendly way to dispose of these substances. This solidification process involves mixing liquid waste with selected reagents and/or absorbents to create a substance hard and dry enough to be landfilled. Solidifying liquid waste in this manner allows companies to economically dispose of non-hazardous liquids in a Green Industry Subtitle “D” landfill while reducing its long-term contingent liability. Our consultant will evaluate the liquid waste to see if it qualifies for liquid waste solidification treatment and then determine the specific reagents needed to solidify it. The recommended treatment will be conducted in a safe and timely manner in full compliance with environmental regulations.
2. Recycling service: This is for those residues which can be recycled from waste to fertilizers and other soil enhancer. Recycling is biological decomposition of organic materials. Bacteria, fungi, protozoan, insects, worms and other organisms typically play a part in the decomposition process. Composting is nature’s means of recycling. It will turn grass clipping, leaves,
Green Industry is an organization which will provide a complete solution for managing industrial liquid waste to large and medium sized companies. It will be a business to business service. In recent days environment pollution has become a concerning issue for everyone.
Marketing Strategy:
The marketing strategy is the core of the main strategy:
1. Emphasize high value, high quality products and services.
2. Build a relationship oriented business.
3. Focus on large and medium industries currently producing liquid wastes and polluting rivers severely as our initial markets.
Products and Services:
Our products and services offer needed solution to the selected industries. We will provide two types of product: 1. Liquid waste solidification service: This service is suitable for those industries that generate liquid wastes required a convenient, cost-effective, and environmentally friendly way to dispose of these substances. This solidification process involves mixing liquid waste with selected reagents and/or absorbents to create a substance hard and dry enough to be landfilled. Solidifying liquid waste in this manner allows companies to economically dispose of non-hazardous liquids in a Green Industry Subtitle “D” landfill while reducing its long-term contingent liability. Our consultant will evaluate the liquid waste to see if it qualifies for liquid waste solidification treatment and then determine the specific reagents needed to solidify it. The recommended treatment will be conducted in a safe and timely manner in full compliance with environmental regulations.
2. Recycling service: This is for those residues which can be recycled from waste to fertilizers and other soil enhancer. Recycling is biological decomposition of organic materials. Bacteria, fungi, protozoan, insects, worms and other organisms typically play a part in the decomposition process. Composting is nature’s means of recycling. It will turn grass clipping, leaves,