Marketing Plan
Marketing Plan
Prepared: April 2013
Table of Contents
The Business 6
S.W.O.T. analysis 8
Strengths 8
Weaknesses 8
An international not for profit organisation with 10 years of federal support 8
Two other successful services like camp to belong and TFC camps 8 the age group of programs is the widest range age group compared to all non-profit human services organisation in Australia (age group : 7-25) 8
Rely heavily on government grants and funding 8
Low public awareness compared to competitors 8
They do not get enough funding as they wish to achieve their goals and visions. 8
Opportunities 8
Threats 8
Corporate Sponsorship 8
Lifestyle solutions Programs/services in high demand 8
National disability grant & National disability insurance scheme 8
Scholarships
8
Crime prevention funding 8
Work for experience program 8
8
Other organisation with similar visions (appendix one) 8
Any NFP organisation SEEKING government funding that lifestyle solutions applies for (appendix one) 8
If implementation is poor then, it could result in lack of quality in their programs (could be expanding to fast) 8
S.W.O.T. activity sheet 9
The Future (appendix five) 11
Vision statement: 11
Mission statement: 11
The Market 12
Market Environment 12
When looking at the marketing environments there are three key elements, which are the internal environment, the micro environment and the macro environment. 12
Internal Environment 12 13
The internal environment is something that Lifestyle Solutions can directly control. When looking at the strengths and weaknesses, these are internal factors which can either negatively or positively affect lifestyles ability to compete within the market. 13
Micro Environment 13
The microenvironment is made from individuals and organisations that are close to the company and directly impact the customer experience. Examples would include the company itself, its suppliers, the markets and
Prepared: April 2013
Table of Contents
The Business 6
S.W.O.T. analysis 8
Strengths 8
Weaknesses 8
An international not for profit organisation with 10 years of federal support 8
Two other successful services like camp to belong and TFC camps 8 the age group of programs is the widest range age group compared to all non-profit human services organisation in Australia (age group : 7-25) 8
Rely heavily on government grants and funding 8
Low public awareness compared to competitors 8
They do not get enough funding as they wish to achieve their goals and visions. 8
Opportunities 8
Threats 8
Corporate Sponsorship 8
Lifestyle solutions Programs/services in high demand 8
National disability grant & National disability insurance scheme 8
Scholarships
8
Crime prevention funding 8
Work for experience program 8
8
Other organisation with similar visions (appendix one) 8
Any NFP organisation SEEKING government funding that lifestyle solutions applies for (appendix one) 8
If implementation is poor then, it could result in lack of quality in their programs (could be expanding to fast) 8
S.W.O.T. activity sheet 9
The Future (appendix five) 11
Vision statement: 11
Mission statement: 11
The Market 12
Market Environment 12
When looking at the marketing environments there are three key elements, which are the internal environment, the micro environment and the macro environment. 12
Internal Environment 12 13
The internal environment is something that Lifestyle Solutions can directly control. When looking at the strengths and weaknesses, these are internal factors which can either negatively or positively affect lifestyles ability to compete within the market. 13
Micro Environment 13
The microenvironment is made from individuals and organisations that are close to the company and directly impact the customer experience. Examples would include the company itself, its suppliers, the markets and