Preview

Charles Schwab & Co.

Good Essays
Open Document
Open Document
929 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Charles Schwab & Co.
EXECUTIVE SUMMARY

IT had become a problem for Charles Schwab & Co., a big financial services company. IT staffers’ responses to business requests had become slow and expensive but the company kept throwing money at overdue projects because it didn’t see an alternative. For years now, companies like Schwab seeking to deliver higher business performance by harnessing IT have focused on alignment. But even at companies that were focused on alignment, business performance dependent on IT sometimes went sideways, or even decline. General ineffectiveness at bringing projects in on time and on budget and ineffectiveness with the added complication of alignment to an important business objective becomes the two main issues to IT disappointment and failure.

In order to help a company moving to high effectiveness, emphasizing simplicity, “rightsourcing” capabilities and creating end to end accountability are the three critical principles. Before going further alignment, a company should first focus on its effectiveness. Research shows that company with IT spending lee than average usually grow considerably higher.

Charles Schwab & Co. has recently taken some substantial steps in the direction of effectiveness and alignment by lunching an advanced utility, which provide customers with additional value while reducing Schwab’s costs to competitive level.

CURRENT SITUATION

• “Alignment Trap” – High IT alignment to business objectives but low efficacy in completing IT projects.
• “IT Enable Growth” – High IT alignment to business objectives and high efficacy in completing IT projects.
• “Maintenance Zone” – Low IT alignment to business objectives and low efficacy in completing IT projects.
• “Well Oiled IT” – Low IT alignment to business objectives but high efficacy in completing IT projects.

IT faces some challenges when they try to align business goals. In large companies, which have several business units, IT might be highly aligned with the

You May Also Find These Documents Helpful

  • Good Essays

    Cmgt/554 Week 2

    • 1453 Words
    • 6 Pages

    In order for an organization to be able to have an efficient and successful organization the proper Information Technology system (IT) must be in place, this document will demonstrate what system is in place to make sure system is running successfully.…

    • 1453 Words
    • 6 Pages
    Good Essays
  • Powerful Essays

    ITM 309 Summer 2014 Syllabus

    • 1794 Words
    • 13 Pages

    In virtually every industry and every firm, Information Technology (IT) is driving change, creating opportunities, and suppporting complex enterprises. Leaders who fail to understand the…

    • 1794 Words
    • 13 Pages
    Powerful Essays
  • Satisfactory Essays

    Mckeen Its2 Pp Cases

    • 871 Words
    • 9 Pages

    IT Strategy: Issues and Practice Second Edition Mini-Cases © 2012 Pearson Education, Inc. Publishing as Prentice Hall Delivering Business Value with IT at Hefty Hardware 1. 2. © 2012 How effective is the partnership between IT and the business at Hefty Hardware?…

    • 871 Words
    • 9 Pages
    Satisfactory Essays
  • Satisfactory Essays

    BSA/310 week 2 dq

    • 392 Words
    • 2 Pages

    There are many advantages of aligning business and IT strategies. For most companies aligning the business and IT a strategy are both a necessity and gives a competitive advantage. Alignment can exist if the directional aspects of IT strategy are driven by the business strategy. If a company neglects to align business and IT strategies it can result in a significant setback for the company in reference to the capabilities it needs to compete. Two examples of IT strategy principles are IT solution will be based on technology standards, and will be implemented with regards for financial worth, risk and strategic alignment. Companies can achieve benefits with effective use of technology these can include: reduce cost, consistent procedures, improved productivity, better risk control systems, execution of new company policies and procedures, growth, and sales. The success alignment between IT and the business strategy is based on knowledge of the company, effective communication, and cooperation all through the business. A major advantage of aligning IT with business strategy can be obtained from having vigorous, but flexible, technology all over the company, while maintaining a smart business strategy.…

    • 392 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    How can an IT system initially help a company advance, but later become a requirement for that business to stay competitive?…

    • 272 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Charles Schwab

    • 2209 Words
    • 9 Pages

    The creation of “Talk to Chuck” campaign was motivated through a decline in the brand caused by three different factors: technology, competition, and mismanagement. During the dot com boom of the late 90’s technology was at the forefront of business growth. For the first time personal computers were financially attainable to the general public. Coupled with the widespread availability of fast networking systems, there was a relatively inexpensive entry point for competitors into the marketplace. Following the commoditization of basic brokerage trades due to the passing of the Gramm-Leach-Bliley Act, Schwab began losing its edge as the low cost leader of trades. Companies such as Ameritrade, E*Trade, and TD Waterhouse undercut Schwab’s low prices becoming the cost cutters of the segment. Schwab countered by offering financial services to differentiate themselves from that segment. In doing so…

    • 2209 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Companies are getting caught in an “alignment trap” whereas they are spending large amounts of resources towards being highly aligned and not realizing the importance of being highly effective as well.…

    • 1704 Words
    • 7 Pages
    Powerful Essays
  • Satisfactory Essays

    Avoiding It Alignment

    • 294 Words
    • 2 Pages

    Case discussed about how company can get high effectiveness and high efficiency stage from various stages like maintenance zero, alignment trap, well oiled IT. it also include the various company strategy for choosing better IT projects .they emphasized on investing in effectiveness, emphasized simplicity ,right sourcing capabilities, creating end to end accountability for better IT projects for attainment of objective of company.…

    • 294 Words
    • 2 Pages
    Satisfactory Essays
  • Better Essays

    AligningWithBusiness

    • 1035 Words
    • 4 Pages

    Business alignment with Information Technology strategies is important when building stronger, more innovative, and competitive organizations (Naze, 2002). Information technology is a crucial member of a corporate structure, and business strategies are more dependent on information technology today than they have ever been in the past. Corporate leadership and technology management teams can establish relationships that combine the business end of the business with the technology layer. Establishing relationships can enable informed decisions that support the general goals of the business while providing information technology services that support business operations.…

    • 1035 Words
    • 4 Pages
    Better Essays
  • Good Essays

    Rang, J. (2003, September ). Are your it and strategic plans aligned. Retrieved from http://www.asaecenter.org/Resources/articledetail.cfm?ItemNumber=13514…

    • 543 Words
    • 3 Pages
    Good Essays
  • Powerful Essays

    Numerous literatures also highlighted the fact that most organization are facing difficulty connecting and aligning their project execution with business strategies (Combe, 2000; Morris, 2005; Cabanis-Brewin & Pennypacker, 2006; Tarp, 2007;). Publication by Ginevri & Beraha (2006) had explained that the attitudes and traits among personals who are involved are the reasons for the misalignment:…

    • 4544 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    That means, the use of IT is so important in developing relationships between IT usage and performance measures. To say nothing of, this includes a long term view if the specific application of IT that are required to gain competitive advantage while achieving the business goals of the organization. Nonetheless, the capability is actually comes from IT staff, IT business relationships and not to forget, IT infrastructure is also important when it comes to working toward strategic alignment. As we know, the use of information is a key component of competitive advantage in healthcare organizations. Not to mention, the information is shareable as well as not only the access and use of information, but the quality of information is enhanced via…

    • 795 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    •This is true to a large extent as IT-Business alignment continues to be one of…

    • 2463 Words
    • 15 Pages
    Powerful Essays
  • Better Essays

    The vice president Cheryl O’Shea of Hefty’s new store launch named savvy expressed her view about IT who is failing to deliver projects on time and need to be outsourced to complete the project on time. This failure is mainly due to the IT people lacking the minimum knowledge on Hefty’s business process. She insisted to frame a plan for an effective outcome. Upon the initial analysis of Hefty’s business it showed many fields to be lacking like infrastructure, productivity and bandwidth to be included in the plan. Apart from the view on IT department the COO, Glen Vogel mentioned Jenny, Account Manger of IT department who always attends the business meetings and delivers effectively the business strategies to IT department. He is well versed the business…

    • 1358 Words
    • 6 Pages
    Better Essays
  • Powerful Essays

    Luftman, J.N., Lewis, P.R & Oldach, S.H. (1993). Transforming the Enterprise: The Alignment of Business and Information Technology Strategies. IBM Systems Journal 32(1): 198-221.…

    • 5244 Words
    • 21 Pages
    Powerful Essays