Event Marketing Introduction An event may be defined as something happening or repeated occurrence or social gathering with a purpose. Event marketing may be described as ‘the marketing discipline focused on face to face interaction via live events‚ trade shows and corporate meeting among other events. Event marketing is concerned with designing and developing a live theme based activity (eg: - sporting event‚ Musical festival) to promote a social cause‚ a product or an organization Event
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EVENT MANAGEMENT INTRODUCTION Event management is the application of project management to the creation and development of festivals‚ events and conferences. Event management involves studying the intricacies of the brand‚ identifying the target audience‚ devising the event concept‚ planning the logistics and coordinating the technical aspects before actually launching the event. Post-event analysis and ensuring a return on investment have become significant drivers for the event industry.[1]
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North changed the circus from using their own portable tents to using venues‚ such as sports stadiums that had the seating already in place. In 1967 Irvin Feld bought the circus‚ but in 1971 he sold it to Mattel. He bought it back in 1982. The Story Behind Ringling Brothers Five siblings created the small Ringling Brothers Circus around the same time that Barnum and Bailey was enjoying a wealth of popularity. As customary of
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Shakespeare’s Hamlet has been considered the greatest tragedy to ever be written. Shakespeare develops the theme of both physical and psychological decay and corruption through the actions‚ dialogues‚ and figurative language of the characters. “Something is rotten in the state of Denmark.” –Marcellus (Act 1‚ Scene 4) The following quote was taken from Act 1‚ Scene 4 and was said by Marcellus. Interestingly‚ it foreshadows one of the main themes in the play Hamlet- That is corruption and decay‚ an
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A study on the Effectiveness of Events Management in the Brand Management Process Events Management refers to the application of project management to the creation and development of festivals‚ events and conferences. It involves studying the intricacies of the brand‚ identifying the target audience‚ conceptualizing the event‚ planning the logistics and coordinating the technical aspects before the event takes place. Experiential marketing allows customers to engage and interact with brands‚ products
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blood loss‚ burns‚ major lacerations‚ as well as internal injures and illnesses. In 2004‚ my cousin was born prematurely. He was in the Neonatal Intensive Care Unit (NICU) at East Tennessee Children’s Hospital in Knoxville for several months. We went to visit him several times. I was too young to go into the NICU to see him‚ but his bed was by the window so I could look in at him from outside in the hall. At this point in my life‚ I realized that was the field I wanted to work in. The patient
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About the short story‚ How (by Lorrie Moore) 1. What kind of the person is the main character (You) in Lorrie Moore’s short story‚ How? According to the description inside the contents‚ the woman‚ you‚ is a white-collar class office lady at the age of mid-thirty or older by speculation. We can implicitly know that she may have a well-pay job‚ and that she can live independently. From her unique tone of speaking throughout the story‚ readers will little by little form a charming‚ sophisticated
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William Sewell uses this idea of definitions to express a common word‚ events‚ in a more complex way‚ by using the taking of the Bastille as an example. In the sense that Sewell gives‚ the taking of the Bastille was an event that sparked the ideas of a modern revolution with ideas of equality‚ acceptable popular violence‚ and the duration it takes for an occurrence to become legitimate. Sewell’s specific redefinition of the word event is stated as‚ “sequences of occurrences that result in a transformation
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tells a story of a sympathetic sister trying to bury her dead brother; Polyneices‚ but cannot because of the “evil” King Creon. Although‚ that is how the play seems instead‚ I see it as one person’s actions leading to series of events that end up making everyone’s day just miserable. The theme of this play is morality‚ which is what you personally think is right from wrong. In my opinion‚ Antigone’s morals were wrong for all the right reasons and Creon’s morals were right for all the wrong reasons
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Suggestions to make events industry better: CONCEPTUALIZATION As per the statistics of the growing events industry‚ we can draft that events market in our country has reached nearly about 3‚50‚000 crores of worth with an annual growth of 18% p.a. The personal events such as weddings have grown to a different level altogether. Conceptualization and execution has a new definition in events management now. Yet we find people unaware of this field. So‚ being a part of this genre we are in an
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