designed to satisfy Positioning is the use of marketing to enable people to form a mental image of your product in their minds (relative to other products) 1 Indian Institute of Technology Madras Management Science II Dr. S.Bharadwaj STP Marketing is the name of the game • • • • • • The days of “one size fits all” are over No longer can one say “You can have any colour as long as it is black” Need to follow the “horses for courses” policy - no more mass marketing Moving towards mass
Premium Marketing
you have orthodontic braces. Caring for Your Teeth and Mouthguard As you know‚ looking after your teeth involves brushing twice a day with fluoride toothpaste like Colgate® Triple Action Toothpaste and flossing regularly. But here’s how you can keep your mouthguard in the best of shape. • Brush your mouthguard with a toothbrush and toothpaste before and after using it‚ or at least rinse it with water. • Clean your mouthguard occasionally with cool soapy water and rinse well. • Use a sturdy container
Premium Dentistry Oral hygiene Teeth
Market Trends The Philippines’ arena for oral care is slowly being recognized internationally. “Dental Tourism” has been an increasing trend. It is a subgroup under medical tourism. As the cost of living in the Philippines cost a lot lower than they are in the U.S. or than in the U.K‚ so does the cost of dental treatments. Dentists in the Philippines offer high quality service with reasonable prices and with the added benefit of easier communication with tourists because of the Filipino dentist’s
Premium Halitosis Oral hygiene Dentistry
Baking Soda * ¼ tsp. Salt * 2 tsp. Pureed strawberry d. Procedure 1. Puree the strawberry 2. Put 5 tsp. of baking soda into a mixing bowl -Baking soda has a natural cleansing ability and can be found in some commercial toothpaste. It’s non-toxic and will help polish your teeth. 3. Then add ¼ tsp. salt. 4. Add 2 tsp. of pureed strawberry 5. Mix
Premium Tooth enamel Oral hygiene
addition‚ to fun facts people did not start using a tooth brush and toothpaste until 1905 and the concept of dental hygiene was not introduced to society until 1913 by Alfred Fones.
Premium Oral hygiene Dentistry Teeth
Monopolistic Competitive Market Introduction The term market refers to the place where buyers and sellers meet to engage in transactions that entail the exchange of goods or the provision of services for a consideration. A market is not only characterized by a building where people carry out business transactions. This is because any place that people carry out commerce can be referred to as a market. A market is characterized by various mechanisms that facilitate trade. These mechanisms usually
Premium Supply and demand Economics Perfect competition
variety of products sold around the globe including‚ Colgate Toothpastes‚ Speed Stick Deodorants‚ Ajax Surface Cleaner‚ and Hill ’s Science Diet foods for house pets. Colgate was founded in 1806 in New York City on Dutch Street by William Colgate as a starch‚ soap and candle business. Colgate produced soaps and perfumes or the next 67 years and then in 1873‚ they introduced their first toothpastes‚ which were aromatic toothpastes. Then 13 years later‚ they introduced the first dental creme
Premium Colgate-Palmolive
was very different back then‚ then it is now. A lot has changed since their time‚ for example methods‚ tools‚ and medication. Back in Roman time there was no dentists‚ toothpaste or toothbrushes. Romans would use toothpicks‚ rags‚ and chewing sticks to help keep their teeth to stay intact. Back then‚ the Romans used urine for toothpaste‚ they would use others urine and their own. Romans would brush their teeth with the urine and the urine would help whiten their teeth. The chewing sticks‚ they would
Premium Oral hygiene Dentistry Teeth
engages in the manufacture and marketing of consumer products worldwide. The company operates through two segments‚ Oral‚ Personal‚ and Home Care; and Pet Nutrition. Oral‚ Personal‚ and Home Care segment provides oral care products‚ which include toothpaste‚ toothbrushes‚ mouth rinses‚ dental floss‚ and pharmaceutical products; personal care products that consist of shower gels‚ shampoos‚
Premium Colgate-Palmolive Toothpaste Management
David Roshan Stephen Mazcis Vinh Thai Wes Ward Alex Rivera Contents Contents .................................................................................................................................................... 1 Executive Summary....................................................................................................................................... 1 Introduction ......................................................................................................
Premium Toothpaste Colgate-Palmolive Brand