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    documentary film‚ Wal-Mart: The High Cost of Low Prices‚ A strong and apparent negative connotation is established by his presentation of facts and his emotional appeal. Throughout his documentary‚ Greenwald uses first hand accounts from people negatively effected by Wal-Mart to appeal to his audience’s emotions. Through this he effectively tries to persuade the audience that walmart is corrupt in its nature and has a ultimately negative effect on America and the world. Greenwald’s constant tone shifts

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    Ryanair Ryanair is one of the largest and still fastest growing low-fares airline companies in Europe. Led by CEO Michael O’Leary‚ a diverse board of directors‚ and an experienced top management‚ Ryanair has been very successful following a cost leadership strategy‚ partially achieved by a “no-frills” service strategy. External influences such as the European economic crisis‚ aviation deregulation‚ and rising oil prices have created opportunities or threats to Ryanair‚ and internal weaknesses such

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    Cathay Pacific Airlines

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    �� Case Analysis Strategic Marketing in Asia ~ CATHAY PACIFIC ~ INTRODUCTION Since its establishment in 1946‚ Cathay Pacific has been a profitable airline company‚ which experienced periodical growth. In 1998 however‚ the airline experienced a loss of US $70 million‚ a stark contrast from earning $218 million in profits in the previous year. For Cathay Pacific‚ this was the first loss experienced by the air carrier since 1963�. Cathay Pacific ’s economic hardship was mainly the result of a

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    Fedex Strategic Analysis

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    applications innovations. • The changing market demand for more value added service.. • Application of new technology to generate process efficiencies‚ and changing market demand for more value- added services. • Operational efficiencies‚ reduce costs‚ and improve customer services is a key point of expansion of express transport industry. • Operate start on Just- in -Time Inventory systems in industries. FedEx was able to capitalize on all six trends giving maximum priority in technological investment

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    Financial Ratio Analysis Singapore Air and Emirates Airlines Emirates Emirates Airline group has started its 1st routes out of Dubai with only two aircraft in 1985 by the Govt. of Dubai and it was supported by the creator of Germania (German Airline). Emirates airline had started their operations with flights to Mumbai and Karachi and then followed by Delhi in September. These days the industry is measured to be a subsidiary of The Emirates Groups which is headquartered in Dubai‚ UAE. The group

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    Air Deccan

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    MANAGERIAL ECONOMICS PROJECT REPORT AIR DECCAN: A CASE STUDY SUBMITTED BY: AKASH JAHURI (10DCP-056) ALOK MUNJAL (10DCP-058) HARSH RAUTELA (10DCP-069) SATYARTH PANDEY (10DCP-090) SHOBIT RANJAN (10DCP-091) VARUN SEHGAL (10DCP-092) Table of Contents ABSTRACT3 THE MAN: Gorur Ramaswamy Iyengar Gopinath 4 Early life & Education5 Captain’s Commandments For Success5 Awards & honors6 The Brain Child And The Journey 7

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    SWOT ANALYSIS The SWOT analysis is an assessment of the organization’s internal resources and abilities and the external environment’s opportunities and threats. In order to identify a strategic niche that the organization might exploit‚ it is needed to analyze the SWOT of Garuda Indonesia. 1. STRENGTH Internally‚ Garuda Indonesia has some strength‚ such as: Good services‚ it was proved by three awards that have been received. ICSA Award in 2001 (Indonesian Customer Satisfaction Award) in the

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    Delta Airlines

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    Synopsis: Margins in air industry have been shrinking for decades. Low Cost Carriers (LCCs) such as JetBlue and Southeast have made inroads to Delta’s Florida market which stands for 30% of Delta’s revenues. After 911 Attacks‚ the demand decreased. DeltaExpress‚ Delta’s low-cost subsidiary‚ is launched to respond LCCs threat but it is not as successful as it was thought it would be. Delta’s current Strategy: Delta mainline is a legacy airline and competes utilizing its low price and productivity

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    Delta Airlines

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    of Delta Airlines‚ along with an industry analysis of the airline industry. The report uses current and past financial and statistical data for the company along with other up to date material to determine Delta’s current market position and future potential. The report finds that Delta Airlines has successfully emerged from its bankruptcy in 2005 to report successful returns in both 2007 and 2008. With its 2008 acquisition of Northwest Airlines Delta became the world’s largest airline‚ further

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    Turkish Airlines

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    Table of contents: I. Introduction II. Company’s Background III. Company’s Memorandum IV. Strategic Analysis:  Mission‚ Vision and Values  Marketing strategy‚ Aims and Objectives  SWOT Analysis  Market Research V. Communication Campaign VI. Recommendations VII. Conclusion VIII. Learning Experience IX. Thanks X. References XI. Appendix I. Introduction: Marketing management is the act of choosing and targeting different markets and creating good relationships with them‚ regarding

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