Chapter 1 (Overview) Marketing Concept: satisfy customer needs and achieve organizational goals * Your biggest competitor is the way people already do things- find ways to integrate your products into target market’s everyday life Marketing: the activity for creating‚ delivering‚ communicating‚ and exchanging offerings that benefit the organization‚ it’s stakeholders‚ and society at large * Benefits stakeholders (customers‚ shareholders‚ employees‚ suppliers‚ channel members * Affects
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Ch 1 Question 1 Which of the following statements is correct? a) Marketing is the term used to refer only to the sales function within a firm b) Marketing managers usually don ’t get involved in production or distribution decisions c) Marketing is an activity that considers only the needs of the organization‚ not the needs of society as a whole d) Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers
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STRATEGIC MARKETING PLAN OUTLINE I. Executive Summary. A one-to-three-page synopsis of the plan providing highlights of the current situation‚ objectives‚ strategies‚ principal actions programs‚ and financial expectations. II. Situation Analysis A. Category/competitor definition B. Category Analysis 1. Aggregate market factors a. Category size b. Category growth c. Stage in the product life cycle d. Sales cyclicity e. Seasonality f. Profits 2. Category factors a. Threat of new entrants/exits b. Bargaining
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Faculty of Management Multimedia University COURSE OUTLINE TRIMESTER 2‚ ACADEMIC YEAR 2012/2013 STRATEGIC MANAGEMENT BSM3104 INSTRUCTIONSTO THE STUDENTS 1. Please read this Course Outline thoroughly. 2. The instructions and deadline of assignments are stated in detail in this outline and must be strictly observed. Late assignments will NOT be accepted under any circumstances. 3. The Teaching Plan is also included in this Course Outline
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Step 1. Identify the firm’s existing vision‚ mission‚ objectives‚ and strategies. Vision: Dell provides customers with super value technology. They do business with high quality‚ progressive technology‚ and the good customer system. Finally‚ they want to be have superior services and support and when the customers want to consume‚ they can easy to buy and easy to use. Mission: Dell wants to be the most successful computer company in the world and provide the best customer experience in their
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Three strategy analysis of Wesfarmers (Final report) 2010-05-27 11:03:40| 分类： 我的学习成果 |字号 订阅 WESFARMERS 3rd Semester‚ 2009-2010 Class 8 Introduction Wesfarmers is a corporation of high popularity‚ which has become one of the largest and oldest successful national companies in Australia. It has a large size‚ in terms of its employees‚ there are almost 200‚000 people working for it. This company involves diversified fields‚ such as supermarkets‚ department stores‚ home improvement
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Exam 2 Question 1 | 1.5 out of 1.5 points | | A critical aspect of the program implementation step of human resource planning is: | | | | | Selected Answer: | making sure that some individual is held accountable for achieving the stated goals. | | | | | Question 2 | 1.5 out of 1.5 points | | _____ forecast and monitor the proportion of various protected group members‚ such as women and minorities‚ that are in various job categories and career tracks. | | | |
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Marketing 3213 Summer 2011 Distance Learning Exam 3 Do not open this booklet until instructed to do so. Darken the correct answer to each of the questions on the answer sheet. If you have any questions please ask the proctor. When you have completed the exam‚ hand in the exam and answer sheet to the
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QUESTION 1 : Describe what is meant by ‘sustainability’ in business. Business sustainability is defined as managing the triple bottom line - a process by which companies manage their financial‚ social and environmental risks‚ obligations and opportunities. These three impacts are sometimes referred to as profits‚ people and planet. However‚ this approach relies on an accounting based perspective and does not fully capture the time element that is inherent within business sustainability. These businesses
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Discussion Question 6 For its Zara brand‚ Inditex manufactures the majority of the garments sells and undertakes all of its own distribution from manufacturing plants to its directly managed retail outlets. Benetton outsources most of its production and most of its retail outlets are owned and operated by franchisees. Which is a superior system? Even though one might believe that the system used by Benetton and such other collections such as GAP is superior due to the lower labor costs by the outsourcing
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