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    4. lack of branding activities 3. Marketing lessons from adoption of OEC’s technology by US marine outboard motors maker 3. CONCLUSION 1.0 EXECUTIVE SUMMARY In this report we will be evaluating the recital of Orbital Engine Corporation Ltd. pertaining to car manufacture and outboard marines. Detail analysis has been carried out on marketing decision or activities in relation to OEC’s objective‚ identify the unsuccessful reasons behind the idea of engine adoption by OEC and

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    Exhibit 2: Ratio analysis 11 Exhibit 3: Common-Size Income Statements 12 Exhibit 4: Summary of the internal environment analysis 13 Exhibit 5: Strategic factors summary 13 Exhibit 6: SWOT Matrix for Maytag Corporation 14 Exhibit 7: Action plan 15 I. INTRODUCTION Maytag Corporation is an US based company dedicated to designing‚ building‚ marketing‚ and servicing the best appliances in the world. Initially founded in 1893 to manufacture farm equipment‚ the company converted its object to specialize

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    SAUDI BASIC INDUSTRIES CORPORATION Saudi Basic Industries Corporation (SABIC) was established in 1976‚ and the main reason behind its establishment was to add value better and improve the Saudi Arabia’s natural hydrocarbon resources. Currently‚ SABIC is leading petrochemical company in terms of product diversity and sales. The company is headquartered in Riyadh‚ and it is the largest non-oil corporation in Middle East‚ in terms of market capitalization‚ SABIC has more than $100 billion and it records

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    Xiaomi Corporation

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    restaurant can be by putting extremely strict emphasis on the superior customer service for over ten years. These two core values‚ high-quality product and service‚ eventually became the foundation and guidance of Lei’s new venture – Xiaomi Corporation‚ a smartphone company. In Lei’s prior career‚ he served as the CEO of Kingsoft‚ a Chinese antivirus software firm‚ and now remains chairman of the board. Lei is also the founder of Joyo‚ an online retailer he created in 2000. He sold the company

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    Genmo Corporation

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    Genmo Corporation Balance Sheet As of December 31‚ 1992 As of December 31‚ 1993 ASSETS Current Assets Cash 18 Account Receivable 214 273 Marketable Sec 494 Prepaid expenses 728 1533 Inventories 972 872 Total Current Assets 2426 2678 Investments 898 898 Real estate‚ plant and equipment 4727 4727 Less: Accumulated Dep 2433 2294 2711 2016 Special Tools

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    Splash Corporation

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    Splash was able to grow from a Php12‚000.00 backyard business into a Php4 billion enterprise through the vision‚ innovation‚ and commitment of its founders‚ Dr. Rolando B. Hortaleza and Dr. Rosalinda A. Hortaleza. Being consistently in the Top 300 corporations in the Philippines since 1998‚ the Company has established its reputation as one of the formidable players in the Philippine personal care industry. Splash carries the brands Extraderm‚ Maxi-Peel‚ and Skin White. It also carries one of the

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    Target Corporation

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    Target  Corporation   個案背景   在 2006 年底,CEC 將討論在 10 個提案中的 5 個方案是否應執行。績效好 的分店將會為公司帶來價值,而績效不好的分店將拖累公司的盈餘,因此我們應 考慮各個提案是否能符合公司未來成長及資本支出計畫。以下我們將採用資本預 算的概念加以分析,由於在有限的資本支出條件下,我們想藉由綜合(財務與策 略面)分析排序出這五個提案的投資優先順序。   財務面分析 SALES 變 化 空 間 SALES 下 降 10%   (與 模 組 比 )   NPV 變 化   12.3%   下降 5.3%   28%   25‚900   9.8%   上升 1.9%   64%   The  Barn   20‚500   16.4%   下降 18.1%   20%   Goldie’s  Square

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    Starbucks Corporation

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    company differentiating from its competitors. In order to understand the reasons behind Starbucks’ success we have to perform both internal and external analysis of the corporation. Within the slow growing market of coffee‚ where competition is tremendous‚ new firms trying to enter the low barrier market constantly. The corporation is affected by Political‚ Economic‚ Social and technological factors within its marcoenvironment and the competition that already exists‚ the powers of buyers and suppliers

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    Q02 – (LO 02) 1) Transnational Corporation Vs Multi National Corporation Worldwide partnerships have a few classifications relying upon the business structure‚ venture and item/benefit offerings. Transnational organizations (TNC) and multinational organizations (MNC) are two of a these classes. Both MNC and TNC are ventures that oversee creation or convey administrations in more than one nation. They are portrayed as business substances that have their administration home office in one nation‚ known

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    Haveloche Corporation

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    Case26 Haveloche Corporation is a research and development company‚ which translates into sporadic cash flows over time. There are times when genius ideas bring in lots of cash flow for the company. However‚ there are also times where those genius ideas are shelved because no one has an interest in that patent. The ever changing cash flows prove to be difficult for decision making‚ especially when it comes to whether the company should give back to its investors or not. Haveloche is constantly

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