ASSIGNMENT #1 DEFINING A MARKETING PROBLEM and PREPARING THE RESEARCH PLAN Due February 17 Individual assignment worth 25 points You are an advertising account planner with a national advertiser as a client. A commercial for your brand aired during Super Bowl XLVIII on Sunday‚ February 2‚ 2014. The following morning‚ your client’s brand manager called with a big problem. The company CEO was unhappy with the direction evidenced in the commercial believing that it will not help boost sales. If your agency
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In 84 Lumber’s Super Bowl commercial‚ a young girl and her mother journey through the wilderness of Mexico to come to America. The use of the advertisers visual and aural techniques within the commercial effectively creates a story that humanizes the current social issue of immigration in the United States. The commercial has created extreme controversy among its viewers‚ some even going as far as to protest the company. Although‚ many people who support immigration have publicly endorsed 84 Lumber
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Introduction One of the biggest days in the National Football League (NFL) other than the Super Bowl is draft day. Hard core football fans will watch to see who their football teams pick to play for them. The movie Draft Day is all about what goes into this stressful day for most General Managers (GM). Draft Day is focused in Cleveland‚ Ohio around the Cleveland Browns. The GM Sonny Weaver Jr has the job of deciding who he wants to pick up in order to create a winning team‚ while competing with
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Jadah Barber Dr. Patricia Leaf-Prince Section 08 9/10/12 SLAP “Keep your hands off my mama‚ keep your hands off my Doritos!!!” This was the phrase that sent millions into a roaring laugh during the 2010 Superbowl Doritos commercial. This commercial says a lot about Doritos‚ considering the little boy holds them to the standard of his own mother implies that his love for them is just the same as the love he has for his mother. In many was this commercial was effective. One way was showing
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Ray Lewis Leadership Analysis Leadership is defined as “a process of social influence in which one person can enlist the aid and support of others in the accomplishment of a common task”. In my opinion‚ leadership is one of the most desirable qualities that a person can possess. No matter the environment‚ leaders are needed in every aspect of life. Children need leaders to help them develop‚ students need leaders to help them learn‚ and teams need leaders to help the group achieve a common goal
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widely regarded as one of the most memorable and successful American television commercials of all time. It aired only once on daytime television‚ on 22 January 1984 in the third quarter of Super Bowl XVIII. The ad was not only rated as the best advertisement ever in 2007‚ it was also rated as the ‘Best Super Bowl spot in the 40 years history’. The turning point event was not the only computer advertisement that aired in these years‚ but it was “the only one that changed people’s lives”. The ad started
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media advertising from http://performancing.com/the-benefits-and-downfalls-of-using-social-media-advertising/ on August 23‚ 2013. Murphy‚ K. (2010). Pepsi plugs refresh project online instead of Super Bowl ad. Retrieved from http://blogs.imaginepub.com/pepsi-plugs-refresh-project-online-instead-of-super-bowl-ad/ on August 23‚ 2013 Pepsi Refresh Project goes viral http://www.environmentalleader.com/2010/03/04/pepsi-refresh-project-goes-viral/ on August 23‚ 2013. Retrieved from http://yourbusiness
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Some people are born with natural god given skills and ability while others who are not that lucky and have to work twice as hard just to get the same result. And then there are those rare individual who even though they are born with the talent‚ they still work just as hard and sometimes even harder to keep improving. It is called determination and that is a trait that all the great athletes share and it is what separates the great ones from the just good ones. This is perfect way to describe Peyton
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Coaching Analysis: Mike Ditka There may never be a better description of the man named Mike Ditka than that of his childhood friend‚ Dan Britza: “His temper is legendary‚ his intensity is legendary‚ he is the ultimate motivator‚ he is the ultimate passionate man” (NFL Network‚ 2011). Ditka‚ better known as Iron Mike or Da Coach‚ has lived a life completely engrossed in football. He was a superbowl champion as a player in 1963 with the Chicago Bears; a superbowl
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Book review of Uncommon Super Bowl winning coach and author Tony Dungy reflects on what it takes to achieve significance in life in his book titled Uncommon. He is looked to by many as the epitome of the success and significance that is highly valued in our culture from the dominance of athleticism in society. In his book he gives examples of young men who are trying to achieve significance through football and all that goes with a professional athletic career‚ such as money‚ power‚ and a celebrity
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