Social Media Rocks!
Assignment 4: Social Media Marketing Rocks! Submitted by: LE August 24, 2013
Introduction Social media marketing has become exceedingly popular among businesses of all sizes. Social media marketing offers many advantages—as well as disadvantages—for both businesses and entrepreneurs. Social media networks have helped Pepsi and other businesses reach new audiences and gain critical customer insight. Because social media will continue to impact businesses in years to come, unique, creative, and targeted skills are essential for continued business growth and profit. Social media has proven to be successful in recent advertising campaigns by Pepsi and Dove and within the music industry.
The rise in social media marketing Social media has become a powerful method for promoting business products and services to receptive audiences via word of mouth advertising (Benefits of Social Media, n.d.). The popularity of social media networking has flourished among businesses of all sizes due to its interactive nature, the immediate and repeated exposure to a large number of people globally of all ages, and affordability. Many businesses employ live chat forums to address customers’ inquiries and concerns to provide immediate feedback and solutions, which benefits both the customer and the company. Interactive dialogues build the level of mutual trust while making each customer experience unique, focused, and—in most cases—rewarding. Comments posted on social media often generate instantaneous responses. For example, Wendy’s Twitter site, which is managed real-time by a social media intern, often re-tweets and responds to comments and replies from both satisfied and dissatisfied Wendy’s customers. No other communication medium successfully lifts the veil between the organization and target market. Social media marketing also affords businesses immediate and repeated exposure to
Introduction Social media marketing has become exceedingly popular among businesses of all sizes. Social media marketing offers many advantages—as well as disadvantages—for both businesses and entrepreneurs. Social media networks have helped Pepsi and other businesses reach new audiences and gain critical customer insight. Because social media will continue to impact businesses in years to come, unique, creative, and targeted skills are essential for continued business growth and profit. Social media has proven to be successful in recent advertising campaigns by Pepsi and Dove and within the music industry.
The rise in social media marketing Social media has become a powerful method for promoting business products and services to receptive audiences via word of mouth advertising (Benefits of Social Media, n.d.). The popularity of social media networking has flourished among businesses of all sizes due to its interactive nature, the immediate and repeated exposure to a large number of people globally of all ages, and affordability. Many businesses employ live chat forums to address customers’ inquiries and concerns to provide immediate feedback and solutions, which benefits both the customer and the company. Interactive dialogues build the level of mutual trust while making each customer experience unique, focused, and—in most cases—rewarding. Comments posted on social media often generate instantaneous responses. For example, Wendy’s Twitter site, which is managed real-time by a social media intern, often re-tweets and responds to comments and replies from both satisfied and dissatisfied Wendy’s customers. No other communication medium successfully lifts the veil between the organization and target market. Social media marketing also affords businesses immediate and repeated exposure to
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