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    Retail Promotion Mix

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    FACULTY OF HOTEL AND TOURISM MANAGEMENT UNIVERSITI TEKNOLOGI MARA PULAU PINANG PLANNING A RETAIL BUSINESS THE STRAWBERRY DONUTS By: STUDENTS NAME | NO. MATRIX | FATIN AZMINA BINTI ZAINAL | 2012302435 | SITI SYAFAWATI FAZIRA BINTI MOHD IKHSAN | 2012526473 | NURSYAZREEN BINTI SHADON | 2012376423 | NOOR HAMIZAH SYAZWANI BTE HARRUN | 2012511913 | DIPLOMA IN CULINARY ART HM1151A2

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    are still price sensitive Indians. Buyer power Regarding the Indian market‚ which is mainly dominated by unorganized retail‚ combined with the pressure on low margins‚ the bargaining power of buyers is very high. However Wal-Mart is known for its EDLP proposition which is essential to meet the Indian customer needs‚ who are very loyal to the lowest price. Supplier power The weak supply chain management‚ which is rather considered as the main factor of the low bargaining power of suppliers‚ is

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    Wal-Mart's Japan Strategy

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    In-Depth Integrative Case: Wal-Mart’s Japan Strategy 1. Question: Do you believe Wal-Mart can be successful by circumventing the current Japanese distribution system? The Japanese distribution system has two distinct characteristics: too many very small retailers and multiple layers of wholesalers. Japanese consumers prefer to buy fresh‚ high quality food and have the tendency to purchase goods in small amounts and at frequent intervals. Since real estate is very expensive in Japan‚ people

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    Management Chosen Retailing companies to be evaluated: Tesco and Wal-Mart Introduction Why e decided to choose Wal-Mart and Tesco? Market leaders in their respective home markets‚ Diversified range of products‚ Intense international expansion. Wal-Mart: The Statistics at present: Type of Company: Public Employees: 2‚100‚000 Employee growth: 10.5% First store opened in 1962 by Samuel Walton and his brother J.L. (Bud) Walton in Roger‚ Arkansas. With more than 7‚250 stores‚ including Wal-Mart

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    Walmart Winning Strategy

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    committed to saving people money so they can live better. We earn the trust of our customers every day by providing a broad assortment of quality merchandise and services at every -day low prices (“EDLP”) while fostering a culture that rewards and embraces mutual respect‚ integrity and diversity. EDLP is our pricing philosophy under which we price items at a low price every day so our customers trust that our prices will not change under frequent promotional activity. Our fiscal year ends on January

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    Principles of Marketing

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    name products. In other cases‚ good-value pricing has involved redesigning existing brands to offer more quality for a given price or the same quality for less. An important type of good-value pricing at the retail level is everyday low pricing (EDLP). EDLP involves charging a constant‚ everyday low price with few or no temporary price

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    US and ASDA in the UK) and 540 warehouse stores (SAM’s Club). Nearly 75% of its stores are in the US‚ but Wal-Mart is expanding internationally. Wal-Mart is the number 1 retail in Canada and Mexico. The company also owns nearly 38% of Japanese supermarket chain SEIYU. Wal-Mart generated a solid performance for the fiscal year 2004 ended January 31th. Here are some important numbers: Ø Net sales increased from 229.6 billion to 256.3 billion (+ 11.6%). Ø Total asset increase 10.7% to 104.9 billion

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    hi Value case analysis

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    Hi-Value Supermarkets- Everyday Low Pricing Case Analysis Kimberly Stamos MKT 601 Section 51 Professor Ivan Vernon April 11‚ 2014 Case Analysis I. Factual Summary Hi-Value Supermarkets became a division of Hall Consolidated‚ a privately owned wholesaler and retail food distributor in 1975. Hi-Value Supermarkets is considered to be the smallest of the three supermarkets chains owned by Hall Consolidated‚ with a small store distribution for its category. Hi-Value was the number one

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    A STUDY ON THE EFFECT OF PRICE VARIATION ON SALES VOLUME IN FOOD BAZAAR Submitted in Partial Fulfillment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT By LAKSHMISIDDHARTHA GORREPATI REG NO: 420920713 (Under the Guidance of Dr. Brahm Sharma) Acharya Institute of Management & Sciences 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION

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    CONTENTS PAGE 1. EXECUTIVE SUMMARY 2 2. INTRODUCTION 2 2.1 Picard overview 4 2.2 Picard´s corporate strategy 5 2.3 SWOT analysis 6 3. PEST ANALYSIS 6 4. PORTER´S FIVE FORCES Analysis of entering the UK Market 7 5. CONCLUSION 11 6. BIBLIOGRAPHY 12 7. APPENDICES 13 1. EXECUTIVE SUMMARY The aim of this report is to analyse Picard´s market performance as well as challenges in its operating market using the PEST analysis tool‚ in order to identify if the company

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