communication to the rural community is mind-boggling. A number of today ’s marketers who believe that consumers in rural India are less demanding and easily satisfied are in for a rude shock. It is high time these marketers realize that an indiscriminate marketing strategy‚ a replication of that used for the urban customer‚ will not work with his rural counterpart. The latter have a different set of priorities‚ which necessitates a different approach‚ both in terms of developing appropriate products to suit
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Marketing Mix Product Swiffer is a great product and has a grip on the market. The quick addition of line extensions helped at first but now seems to hinder. Swiffer should go back to the basics‚ and focus on making their successful product even better. Not by adding features necessarily‚ but by making sure the main products‚ (Swiffer‚ Swiffer Wet‚ and Swiffer Wet Jet) are stellar. They need to make sure that those lines are solid‚ and have great satisfaction rates. This commitment to quality
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of marketing oriented organisation 1 Types of organizations: 1 Product Oriented organizations: 1 Characteristics of marketing oriented organisation: 1 Explain the various elements of the marketing concept with reference to the Ikea’s marketing activities. 2 5 Cs of Marketing 2 4Ps of marketing are: 2 Identify and critically assess the benefits and costs of marketing approach for Ikea. 3 Task 1.2 3 A) Identify and explain macro and micro environmental factors which influence marketing decisions
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steady decrease in sales over the past five (5) years. Appointed as the Strategic Marketing Manager‚ the main objective is to propose an alternative approach to achieving the company’s goals and objectives. FINDINGS: 2.1 Show the macro and micro environmental factors which influence marketing decisions. Marketing Environment The marketing environment consists of all the factors of a market which impact a marketing management’s decision when producing products as well as developing and maintaining
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DIRECT MAREKTING: Direct Marketing Channels Any medium that can be used to deliver a communication to a customer can be employed in direct marketing‚ including: Email Marketing Sending marketing messages through email or Email marketing is one of the most widely used direct-marketing methods.[citation needed] One reason for email marketing’s popularity is that it is relatively inexpensive to design‚ test‚ and send an email message. It also allows marketers to deliver messages around the clock
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GREEN MARKETING A PROJECT REPORT SUBMITTED BY: AVTAR GUJRAL ROLL NO. 121330 in partial fulfilment for the award of the degree of BACHELOR OF COMMERCE(HONS) DELHI UNIVERSITY S.G.G.S.C.C. COLLEGE‚ DELHI 2015 DECLARATION This is to certify that the project work entitled “ GREEN MARKETING” has been completed by me under the guidance and supervision of Mrs.Bimaldeep Kaur in partial fulfillment as a requirement for an award of degree of B.Com(Hons)‚ Delhi University. I futher certify
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References: http://www.maxi-pedia.com/BCG+matrix+model http://en.wikipedia.org/wiki/File:Folio_Plot_BCG_Matrix_Example.png http://www.mba-tutorials.com/marketing/117-intensive-growth-strategies-ansoffs-product-market-expansion-grid.html http://www.ikea.com/ http://www.prenhall.com/behindthebook/0131738607/pdf/Ch.%205%20revised.pdf http://www.exporthelp.co.za/modules/1_considering_exporting/env_political
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Definition of ’Green Marketing ’ Marketing products and services based on environmental factors or awareness. Companies involved in green marketing make decisions relating to the entire process of the company’s products‚ such as methods of processing‚ packaging and distribution. Investopedia explains ’Green Marketing ’ Green marketing companies seek to go above and beyond traditional marketing by promoting environmental core values in the hope that consumers will associate these values with
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1) The four dimensions of a company’s product mix include width‚ length‚ depth and consistency. A) Width: The width of a company’s product mix refers to the number of product lines sold by the company. B) Length: The length of a company’s product mix refers to the number of total products or items in a company’s product mix. C) The depth of a company’s product mix refers to the total number of variations of each product. D) The consistency of a company’s product mix refers to how closely
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Unit 4.1 Business Environment Level 4 15 Credits Sample Assignment You are employed by the British Chambers of Commerce and you work for both the London and Coventry offices. As part of BCC support for SMEs they wish to produce some guidance that will be helpful to members who are considering setting up and/or expanding their business. Your remit is to research the organisational purposes of businesses‚ the national environment in which they operate and behave and the global factors
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