KENYA INSTITUTE OF MANAGEMENT Unit Name : Strategic Project Management Unit Code : DCM 200 S/No. | Name of Candidate | Admission No. | Question No. | Signature | 01 | Walter Ndege | NRB/52932 | 01 | | 02 | Omulo Moses Orinda | NRB/47835 | 02 | | 03 | Kasaine Samuel Tima | NRB/49635 | 03 | | 04 | Grace Muthoni Mwangi | NRB/51164 | 04 | | WBA No. : 01 Assignment submited in partial fulfillment for the award of diploma in project management of Kenya
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Nike SWOT Analysis Jim Zimmerman Adertising/Marketing Dr. Deborah Curlette Nike SWOT Analysis NIKE is the world’s #1 shoemaker and controls over 20% of the US athletic shoe market. The company designs and sells shoes for a variety of sports‚ including baseball‚ cheerleading‚ golf‚ volleyball‚ and wrestling. NIKE also sells Cole Haan dress and casual shoes and a line of athletic apparel and equipment
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Recall that in a SWOT analysis‚ the Strengths and Weaknesses are internal. This means that the organization has more control over these factors. The opportunities and threats are external‚ meaning that they have little to no influence over them. Read the following case study and provide three strengths‚ weaknesses‚ opportunities‚ and threats (each) for Athlete’s Warehouse . Provide a brief‚ overall evaluation of this organization based on your findings: SWOT analysis was developed by Ken Andrews
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Unit VI SWOT Analysis By Dwayne Q. Clark‚ Sr. Columbia Southern University SWOT Analysis for Church’s Chicken This analysis will identify the strengths‚ weaknesses‚ opportunities‚ and threats for a Church’s Chicken franchise. As part of an actual analysis‚ I would have the shift managers take part in this process since they would have more of a direct impact on the direction of this franchise. Strengths The most important piece of any company’s success is to offer a quality product.
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Strengths Weaknesses Opportunities • Strong distribution network - Offering delivery services for products to small business’s • Broad and expanding product portfolio and product-related services – Focus on location of office rentals • Utilizes multiple retail channels to reach end customers – Reshape the business to reduce cost • In addition to its retail outlets‚ Staples sells office products via the Internet and through its catalog and direct sales operations‚ including subsidiary Quill
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Week 3: Nucor at Crossroads Strengths * Strong leadership & progressive company culture => decentralized management philosophy‚ egalitarian benefits‚ performance based compensation‚ strong emphasis on customer service and quality‚ and technological leadership through consistent investment in R&D and modernization of plant & machinery * Strong financials => consistent growth in sales and profits during the last 3 years (1983 to 1985)
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Cover Girl Products Cover Girl has been around for more than 55 years now. The company considers itself as an advocate for women’s individual beauty reaching out to middle-class women ranging from ages 18-34. When one hears the words “Easy‚ breezy‚ beautiful”‚ he or she automatically thinks of the makeup brand Cover Girl. The company has coined the phrase and made it a household known phrase associated with their brand. Cover Girl’s strength lies in their promotion through big celebrities. Cover
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STRENGTHS 1. Strong Brand Recognition: The biggest advantage that Groupon still enjoys is the first mover advantage. They were the first ones to explore the market space and designed a group purchasing model with the use of Internet. This helped them to have a strong brand recognition and gave them the time to expand their subscriber and merchant base over the period of years. Currently Groupon is available in 45 countries around the world and in all the 50 states in US with 10‚000 Employees‚ ___
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Targets Main Target? Target Corporation competes directly against other discount retailers‚ mainly Wal-Mart and Kmart. Since its founding in 1962‚ it has intended to differentiate its stores from its competitors by offering what it believes is more upscale‚ trend-forward merchandise at low cost‚ as opposed to the traditional concept of focusing on low-priced goods. As a result‚ Target stores tend to attract younger and more educated and affluent customers than its competitors. Currently‚ the median
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SWOT usage SWOT has been used by countless practitioners‚ marketing researchers‚ and is a frequent and popular tool for business marketing and strategy students. Its simplicity and catchy acronym perpetuates its usage in business and beyond as the tool is used to assess alternatives and complex decision situations. In the business arena the grouping of internal and external issues is a frequent starting point for strategic planning. It can be constructed quickly and can benefit from multiple viewpoints
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