business to a new agency‚ W.B. Doner & Co. This new agency would build a distinct personality of the brand and so Doner developed a simple but powerful slogan for Mazda‚ “Get In. Be Moved.” This slogan was seen as more than just an advertising tagline‚ it was a brand promise. One of the first actions Doner took was to develop a campaign to reposition the Protegé´s model for 1999. The new advertising strategy for the Protegé called for positioning it as a cool and fun-to-drive vehicle for young
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Pitch Perfect’s well know tagline in the movie is “get pitch slapped”. Remember the Titans is biography‚ sports‚ and drama high school movie. One major thing about this movie is it is not like most other high school movies because it is not really a comedy like most of them. Remember the Titans revolves mainly around sports and that sport being football. The fact that the movie is based of a true story makes it a more authentic high school movie. The most know tagline for Remember the Titans is
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The Home Depot is the world’s largest home improvement retailer. The tagline for The Home Depot is “More savings more doing that’s the power of The Home Depot.” The catchy and recognizable tagline can be heard on nearly every TV and radio station in the United States. The Home Depot realizes that in order to maintain its title as the world’s largest home improvement retailer the company will need more than its catchy tagline. Therefore‚ The Home Depot has decided to extend the time in which small
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The Home Depot is the world’s largest home improvement retailer. The tagline for The Home Depot is “More savings more doing that’s the power of The Home Depot.” The catchy and recognizable tagline can be heard on nearly every TV and radio station in the United States. The Home Depot realizes that in order to maintain its title as the world’s largest home improvement retailer the company will need more than its catchy tagline. Therefore‚ The Home Depot has decided to extend the time in which small
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and some brands which I m going to discuss below are positioned as youthful brands. Some of the brands in this category are: * Pepsi * Coca Cola * Limca * Mountain Dew * Sprite * Thums Up PEPSI ( a PepsiCo Product) Tagline: ( Youngistaan ka WW) Brand Ambassador: Ranbir Kapoor Shahrukh Khan was losing his appeal among youngsters. Hence‚ the company’s choice fell on the newly-minted Ranbir Kapoor. It may be remembered that in the last Youngistan campaign‚ Shahrukh
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* Coca cola: Tagline: Open Happiness Good points- * The product’s tagline and the ad both call for spreading happiness which results in strong positive branding. * The ad has a catchy jingle. When someone recalls the jingle‚ he /she will instantly recall the coca cola brand as well. * The ad is short and concise‚ providing necessary information about the price of the product and the volume of soft drink found in a standard bottle. * The advertisement asks us to spread happiness
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“Get In. Be Moved” This slogan is created in 1997 to suite Mazda new marketing strategy which refocuses their efforts and targets a new market which is younger generation that like sporty features cars and want to create the driver identity by driving it. The slogan is created by W.B. Doner & Co.‚ now known as Doner which is a new advertising agency hired to build Mazda new image that can capture Mazda’s overall personality and make it contrast from other cars. Its known as a brand DNA for Mazda
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Clustering of Movie Taglines over Time Marc A. LeMoine Northwestern University 435-CIS_SEC61 Introduction to Predictive Analytics & Data Collection August 24‚ 2014 Executive Summary A reproach of Dr. Miller’s initial study on historical movie taglines. This follow-up analysis considered movie taglines between 1979 and 2014 which relates to my own personal “movie watching years”. The goal was to employ additional strategies including stemming and looking at various combinations of clustering algorithms
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events. Thus‚ we propose to have part of the budget allocated for this purpose. 2. Printing of Taglines Encouraging Condom Usage on Condom Covers. Redesigning the box used to contain condoms for distribution. Our group conceived a series of short‚ catchy taglines to encourage condom use. Condom covers with these taglines could be produced and distributed during outreach events. The taglines conceived were meant to direct our audience’s emotional elephants by evoking positive feelings about
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also big. Let us see how different brands used their television advertisements during this IPL for brand building. To start with the honours I would like to put a brand which is known for its daring image. Yes its Thumps Up which previously had the tagline “Taste the thunder” with Akshay Kumar as an ambassador. Now came up with this amazing new concept of “Aj kuch toofani karte hain”. It had a very strong message which was in line with the previous image it had made. Also the innovative thinking and
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