Summary About Tata Nano： - The Project was kept as a secret in the Tata Motors’R&D section and named PROJECT X3. - Started with its first plant in Singur‚ West Bengal from 2007 - Lead by Girish Wagh (General Manager‚ Tata Motors Ltd.) - Objective was to create very low cost transportation system with four wheels for the bottom line of Pyramid. - Used coopetition system (suppliers have to collaborate but simultaneously compete with each other) - Guaranteed long-term contracts for specific components
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Professional Selling Plan for Nike+ By: Daniel DeMaiolo‚ Marc Russell‚ James Kopanic‚ Tiffany Sokol‚ Kelsey Rupert‚ and Zachary Mehl Dr. Cynthia E. Anderson MKTG 3740 Selling Plan October 11‚ 2008 Table of Contents 1. Executive Summary………………..2 2. Product Description…….………….6 3. SWOT Analysis……………………8 4. Target Market……………….……11 5. Product Strategy…………………..14 6. Customer Strategy………………..16 7. Relationship
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telecommunications‚ information‚ transportation‚ and other technologies has created exciting new ways to learn about and track customers‚ and to create products and services tailored to individual customer needs. Currently‚ I am working as a Client Manager for Gulf Business Machines (GBM) based in Dubai‚ GBM is a general marketing and services representative to IBM‚ the world technology leader. GBM‚ founded 1990‚ has several branches covering the gulf territory (GCC) and is the leading IT solutions
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rganizational tataA) What elements of the different motivation theories (Herzberg‚ Maslow‚ etc) might be relevant in this change process? Some of the changes that occurred at Biogen included a change of location‚ change in management and change in the distribution of roles of departments. Those who were most affected by these changes are the employees; because of the transition to a different country they had to make a tough decision‚ whether to move and keep their jobs or stay and quit. Herzberg
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Unique Selling Proposition (USP) Here are a few guidelines on how to ensure your business has something unique in both your product and communication messages and then how to market your business to the customers you highlighted yesterday. How to develop your unique selling proposition When there are many companies wanting people to spend money on their business‚ one of the most important areas for you to focus on is something unique that sets your business apart from your competitors. This will
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TATA NANO SINGUR CASE TATA NANO SINGUR CASE INTRODUCTION: Tata Motors announced in 2006‚ that the Nano would be manufactured in Singur‚ West Bengal‚ helped in part by a forced acquisition and reuse of farmland by the West Bengal state government to entice Tata to build there. In May 2006‚ the West Bengal Government decided to acquire 997 acres (initially 1013 acres were asked for) for the Tata Motors small car factory in Singur of Hooghly district.Almost 6‚000 families‚ including many agricultural
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Book review of “For the love of India” (A biography of Jamsetji Tata ‚ written by R.M.Lala) Jamsetji Tata‚ the founder of Tata sons‚ was a pioneer of Indian Industry. He is credited with giving Indian Industry a new direction by creating a vision for first steel plant & hydroelectric plant. Prior to that‚ Business community in India was basically a trading community‚ with only major exports in cotton‚ jute & tea. He was the one who changed India’s industrial & economic character. He fulfilled
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7/22/13 Brand Positioning Strategies of TATA Nano Upload Sunny Chauhan View Public Profile Recently ReadMy LibrarySocial Feed My UploadsMy CollectionsMy Stats AccountHelpLog Out Search the world’s digital library. Browse Books Fiction & LiteratureRomanceScience FictionBody‚ Mind & SpiritReligionBusinessHistoryScienceTravelSelf-help Other Content School WorkHow-To Guides/ManualsResearchComicsMagazines/NewspapersPresentationsGovernment & PoliticsBrochures & CatalogsRecipes/MenusCreative Writing
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INTRODUCTION : - Tata Group was Established under the parent company in year 1945. Tata Motors Limited has become India’s largest automobile company. It was the first Indian automobile company to list on the New York Stock Exchange. Tata Motors began manufacturing commercial vehicles in 1954 with a 15-year collaboration agreement with Daimler Benz of Germany. This partnership has led Tata Motors to not only become India’s largest automobile company but also India’s largest commercial vehicle manufacturer;
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TATA MOTORS & JLR- THE SUCCESSFUL TURNAROUND The story of IBM was always considered to be the greatest turnaround stories of all times but wait‚ have you heard how an Indian MNC Tata has turned it around for itself through its acquisition and revival of the global luxury brand ‚ Jaguar-Land Rover(JLR). In the past few years‚ Tata motors have gone from a sheen losing family business to a global profitable brand. In April 2012 share price of Tata motors surged 90 % (6 months data) when the BSE rose
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