Kudler Fine Foods Loyalty Program Gregory Brentlinger‚ B.J. Maynard‚ Michael Penrod‚ Travis Royal‚ Linda Tengvall‚ and Brandon Wood BSA/375 May 21st‚ 2012 Srinivas Vadde Outline Abstract…………………………………………………………………………………... | 4 | Introduction………………………………………………………………………………. | 5 | Statement of Scope and Goals……………………………………………………………. | 5 | Goals and Objectives……………………………………………………………………... | 5 | Supporting Measures for Success………………………………………………………… | 7 | Summary of Project Feasibility……………………………………………………………
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References: BPI Consulting‚ LLC. (2004). Problem Solving Model. Retrieved from http://www.spcforexcel.com/problem-solving-model Koma‚ B. (2010). Foolproof Your Customer Loyalty Program. Retrieved from http://www.businessweek.com/smallbiz/tips/archives/2010/10/foolproof_your_customer_loyalty_program.html Kotler & Keller. (2007). Framework for Marketing Management (3rd ed.). New Jersey: Pearson-Prentice Hall. Retrieved from the
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Frequent Shopper Program Overview By: University of Phoenix BSA 310 Business Systems Kudler Fine Foods is a growing local upscale fine food store in San Diego. Kudler Fine Foods has three locations and specializes in bakery and pastry products‚ fresh produce‚ fresh meat‚ seafood‚ condiments‚ package foods‚ cheeses‚ and dairy products. Kudler Fine Foods mission is to “offer each customer a delightful and pleasing shopping outing.” With a mission statement‚ such as
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opening a store a few blocks away. Your staff is worried and is looking to you to provide reassurance that the competition will not affect your business. PROJECT FOCUS: 1.1 Determine a strategy for addressing your employees concerns‚ building loyalty among your customers‚ and remaining competitive in a changing market 1.2 Be sure to use information technology in your solutions including environmental scanning‚ competitive advantages‚ and first-mover advantages. The threat of a new competitor
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BUSINESS PROBLEM-SOLVING CASE CAN J&R ELECTRONICS GROW WITH E-COMMERCE? J&R Electronics is a mom-and-pop shop for the modern age. Joe and Rachelle Friedman started the business as audio equipment store in 1971.They funded the original business‚ a 500-square-foot storefront near New York’s City Hall‚ with the money the received for their wedding. Over 35 years‚ the Friedman expanded the business‚ adding records‚ equipment ‚ cameras‚ computers‚ movies‚ and games. Today‚ J&R Electronics encompasses
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functional and effective Frequent Shopper program for Kudler Fine Foods. Kudler Fine Foods has decided that it is in its best interest to implement this type of new marketing plan in order to build customer loyalty. The program will allow the shoppers at Kudler Fine Foods to earn points based on the purchases they make. These points will allow consumers to earn high end rewards. Kudler Fine Foods has specified to Smith Consulting that the desired program must be easy for the customers to understand
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Managing a Better Program - Introduction Hilton Hotels sees its frequent guest programs “HHonors” as an incredibly important marketing tool. It serves to direct promotional and customer service efforts for a population of its most important clients‚ the frequent business traveler. Hilton is running the “HHonors” loyalty program to create and retain loyal customers in the same way as its major competitors. Organizations in the lodging industry all compete for the same subset of customers by introducing
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of making a Mobile payment and Loyalty program. His innovative thoughts will bring him success in the future as he has the potential to think beyond what others can think. Passionate about his work: His true dedication and commitment to make his dream come true‚ is reflected in his efforts. To make “Vayusa” a success‚ he has left no stones unturned. With this attitude towards his project he will definitely be the first to make the Mobile payment and Loyalty programs. Don’t give up easily: In spite
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Olympic Rent-A-Car U.S.: Customer Loyalty Battles In response to Enterprise Rent-a-Car’s new customer loyalty rewards program‚ Laura Walkins‚ should follow the industry leader by adopting a dollar based reward system and focus on targeting business travellers. But in doing so Olympic needs to be careful not to enter into a price war with Enterprise. To avoid the risk of this happening‚ Olympic should look to diversify and differentiate their rewards program to steal a share of the business traveller
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Programs general terms and conditions Le Club Accorhotels Loyalty page 2 Accor Favorite Guest Business page 7 la carte ibis page 14 A|Club Favorite Guest page 19 SMITH 5678 1 JOHN 1 1234 123456 SMITH JOHN 1 ANY COMP 1 12345678 123456 1 11/201 SMITH 5678 1 JOHN 1 1234 123456 SMITH JOHN 5678 1 1 1234 123456 General terms and conditions 1. PROGRAM DESCRIPTION The Le Club Accorhotels loyalty program (“Program”) offered by PROFID SAS (“Administrator”)‚ the company that handles customer
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