including the Internet and recently mobile phones (WAP- Wireless Application protocol‚ SMS- Short Message Service‚ SIM Toolkit‚ PDAs-Personal Digital Assistants). The cell phone handset can be used as a terminal in much the same way as an ATM (Automatic Teller Machine). Currently‚ almost everyone in the developed countries carries a mobile phone. So‚ customers can access their bank accounts through the bank’s website using not only a computer but also mobile devices. M-banking is not only another
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Introduction Mobile One (M1) is a telecommunications company based in Singapore. Launched in 1997‚ it was Singapore’s second largest mobile operator after Singapore Telecommunications. However‚ due to competition with the entry of StarHub in the mobile market‚ it is now the third largest mobile operator in Singapore in terms of number of subscribers. However‚ during its launch it gained tremendous support and managed to hold more than 35000 customers within few weeks. It offered variety of new
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Lab Management Assignment Hand Sanitizer 2012 xxx [Pick the date] HAND SANITISER * * A hand sanitizer or hand antiseptic is a supplement or alternative to hand washing with soap and water. * Various preparations are available‚ including gel‚ foam‚ and liquid solutions. * The active ingredient in hand sanitizers may be isopropanol‚ ethanol‚ n-propanol‚ povidone-iodine. * Inactive ingredients in alcohol rubs typically include a thickening agent such as polyacrylic
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Managing Marketing Programs Pricing Strategies- Mobile Phone Industry By Parvez Rangwalla Email-ID:pryprv@gmail.com Welingkar Institute of Management Development & Research‚ Bangalore. 2 Topics Covered:Topic Page No 1. History and growth of mobile phone industry in India 3 2. Current scenario of Mobile phone industry 4 3. Marketing strategies of Major players- Nokia and Samsung 7 4. Pricing Strategies in Mobile Phone Industry 12 5. Current trend in mobile industry 17 6. Future of mobile industry
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Halmstad University School of Business and Engineering Master Dissertation in International Marketing Master Dissertation in Strategic Management and Leadership The Analysis of Challenges and Opportunities in Brand Extension Authors: Chen Si Jia 891028-4986 Gu Jing 880711-T284 Supervisor: Gabriel Awuah Date of Submission: 31 May‚ 2012 Acknowledgements We would like to firstly thank our supervisor‚ Professor Gabriel Awuah‚ for his constant support and inspiring advices during
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SYNOPSIS 1. TITLE: “Factors responsible for Brand switching from Samsung to Nokia in smartphones in Indore region ”. 2. BRIEF OVERVIEW: 15 years ago‚ having a mobile phone was considered a luxury‚ but now it is a very common commodity. Just look around and you will see someone talking on a mobile phone. This device has become an integral part of our life. It is very interesting to see how the mobile handset market has evolved from ten years before to what it is now. What is even more
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Favorite Brand Antoinette Mitchell MKT/421 November 5‚ 2014 Eric Mc Math Favorite Brand The world is filled with brilliant products and services developed by diverse companies. These developments have extended consumer choices heightening the level of competition between companies. The implication of this is companies have to develop strong brands that will gain most of the market share compared with their competition. The Apple Company is a well-known company mobile and software industry. Three
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Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution Format 19 Figure 6: Graph of Sales based On Distribution Format 19
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........................................8 Objectives of Brand Audit:...................................................................8 Scope of Brand Audit:..........................................................................8 Approach Used for Brand Audit:..........................................................9 Brand......................................................................................................9 Brand (Self Analysis):........................................
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Consumers have when choosing between different mobile phone brands. The study was built upon six key attributes (telephone features‚ connection fee‚ access cost‚ mobile-to-mobile phone rates‚ call rates and free calls) related to mobile phone purchasing respondents had to importance rate. The research showed that consumers with prior experience about a product can predict their choices relatively well‚ although respondents tended to overestimate the importance of features‚ call rates and free calls
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