"The core concepts of marketing for a relevant service industry" Essays and Research Papers

Sort By:
Satisfactory Essays
Good Essays
Better Essays
Powerful Essays
Best Essays
Page 29 of 50 - About 500 Essays
  • Powerful Essays

    DATE: May 28‚ 2007 SUBJECT: Recommendations and Implementation: Short-Term (1 Week) * Segment customers based on type of problem‚ which are all telecommunications‚ so that customer service knows how to assist the customers properly. * Segment customers based on the bill price‚ then service higher bill prices first because they would be a greater loss for Bell. * Segment customers based on specific need that needs to be addressed to help ensure customers are satisfied with results

    Premium Telephone

    • 1372 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Chapter 1 New Perspectives on Marketing in the Service Economy GENERAL CONTENT Multiple Choice Questions 1. For-profit firms seek to achieve ____________ profits subject to ____________ constraints‚ although not-for-profit service suppliers seek to achieve ____________ profits subject to ____________ constraints. a. social; financial; financial; social b. social; financial; social; financial c. financial; transactional; social; regulatory d. financial; social; social; financial e. transactional;

    Premium Customer service Service system

    • 1962 Words
    • 10 Pages
    Good Essays
  • Powerful Essays

    Analysis of the Internet Software and Services Industry BE 530 Course Project Winter 2012 Tingting Xu Introduction The industry I have chosen for this project is the Internet Software & Services. Companies in the Internet Software and Services Industry develop and market internet software and provide internet services including online databases and interactive services‚ web address registration services‚ database construction‚ and internet design services‚ to name a few Information Technology

    Premium Information technology Revenue Income

    • 2333 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Marketing Concept of Coca cola The basic proposition of Coke’s business is simple‚ solid and timeless. When Coca cola bring refreshment‚ value‚ joy and fun to their stakeholders‚ then they successfully nurture and protect their brands‚ particularly Coca-Cola that is the key to fulfilling our ultimate obligation to provide consistently attractive returns to the owners of our business. Target market Coke’s commercials basically based on young generation it is the target market of coke because they

    Premium Coca-Cola

    • 833 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Question 1 Ariel is using the “marketing concept”. They have determined the needs and wants of their consumers/customers. The product in want and need by the consumers is washing powder for washing clothes. This “Ariel” washing powder has been said to be better than the number one best selling washing powder and all their competitors washing powders. Ariel is constantly trying to better and improve their product for customer satisfaction and needs changing. They are improving their company by offering

    Premium Marketing Marketing

    • 1595 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Core Competencies

    • 1108 Words
    • 5 Pages

    Core Competencies Core competencies are the essential capabilities that create a firm’s sustainable competitive advantage. Based on experience‚ knowledge‚ and know-how‚ they are built up over time and cannot be easily imitated. For this reason‚ products and technologies are seldom core competencies. The advantage they provide is short-lived‚ and other companies can readily purchase‚ emulate‚ or improve upon them. Core competencies are more likely to be processes. Processes cut across functional

    Premium Marketing Customer relationship management Customer service

    • 1108 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    total quality management in service sector. It also reports on means to achieve total quality in service sector. There are various dimensions of quality are present to measure it. This paper looks on these dimensions and also addresses the Quality assurance system which is used to get assurance of standard quality. The paper also discuss about the various quality standards used by service sector and principles of ISO 9000:2000. Problem Statement: Whenever the concept of total quality management

    Premium Quality assurance ISO 9000 Quality management

    • 3440 Words
    • 14 Pages
    Powerful Essays
  • Better Essays

    Contrast between production and product concepts: In production concept marketers believe that customers will favor products that are available and in expensive‚ while Product concept makes marketers believe that products with most quality‚ features and performance will be favored by the customers. Under production concept‚ product gets cheap but under product concept‚ product usually gets expensive. Both of these concepts can lead to marketing myopia‚ but still useful in some situations. Products

    Premium Marketing

    • 1291 Words
    • 6 Pages
    Better Essays
  • Satisfactory Essays

    The whole idea of marketing revovles around 3 main thing the are the needs‚wants and demands. in normal life needs‚wants and demands are often used interchangeable but in marketing concept‚they are defined in diverse sense • Needs:the basic requirments that individual wishes to satisfy basic needs[food‚shelter‚drink‚safety‚affection] • Wants:wants are a step up ahead of needs and the depend on the needs of the humans‚ a want is a desire for specific product or service to satisfy underlying needs

    Premium Marketing Economics terminology

    • 297 Words
    • 9 Pages
    Satisfactory Essays
  • Good Essays

    Title-Service Marketing in Health Sector of India Name-Kripal Singh Niranjan Introduction: - Services marketing typically refers to both business to consumer (B2C) and business to business (B2B) services‚ and includes marketing of services like telecommunications services‚ financial services‚ all types of hospitality services‚ car rental services‚ air travel‚ health care services and professional services. The range of approaches and expressions of a marketing idea developed with the hope that

    Premium Health care Marketing Health insurance

    • 686 Words
    • 3 Pages
    Good Essays
Page 1 26 27 28 29 30 31 32 33 50