AIDA Model ATTENTION A = PAN-TASTIC OFFER FREE PIZZA INTEREST I = Hot Online 1 =RM 22 = Hot Online 2 = RM 29 = Hot Take-Away 1 = RM 19 = Hot Take-Away 2 = RM 26.90 = Add RM 3 to upgrade to Supremes Pan Pizza DESIRE D = The image of delicious Pizza ACTION A = PIZZA HUT ONLINE ORDERING- www.pizzahut.com.my- = Halal Logo = Valid until 15 December 2011 ADVERTISER In Wichita‚ brothers Frank and Dan Carney opened the first Pizza Hut restaurant on June 15‚ 1958
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Regulatory Aspects of Advertising and Promotions * Activities online redirected back to social media accounts * Celebrities paid to tweet * FTC has rules about making people reveal that they’re really being paid to voice their opinions * We are being targeted with communication highlights that the social‚ ethical‚ and regulatory aspects of advertising are as dynamic and controversial as any of the strategic or creative elements of the process The Social Aspect of Advertising * Positive-
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Question - “Advertising is a nonpersonal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media." Explain. Answer Meaning of Advertising - Advertising is an activity of attracting public attention to a product‚ service‚ or business as by paid announcements in the print‚ broadcast‚ or electronic media. Definition of Advertising - "Advertising is the non-personal communication of information
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September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode Admap September 2009‚ Issue 508 How a meerkat became a social media hero‚ creating a cult brand Amelia Torode There’s a new cult advertising hero in town‚ breaking hearts and smashing business targets. His name is Aleksandr Orlov and he is an entrepreneur from Moscow. In his mid-40s‚ about two-and-a-half feet tall‚ he is highly opinionated and very furry. That’s because he is a meerkat
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Promoting alcohol on TV. There are different types of advertisement for alcohol. There is the exclusive stuff like Hennessey‚ Champaign or good old vines‚ that canvass costumers of the higher classes that are able to pay the expensive prices. Their message in advertisement is lifestyle‚ exclusivity‚ status. With their kind of advertisement they can raise the prices to make a great profit. Another is the traditional stuff like Jack Daniels‚ Liqueur or some sorts of bear. They advertise with
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Teen use of tobacco products in America is at an all-time high. Most teenagers think it is exciting and cool to smoke cigarettes and chew tobacco‚ and they do it to fit in and to be included. But‚ in fact‚ it’s not ‘exciting’ or ‘cool’ at all. I am going to list all of the reasons why it is such a huge problem. The reasons are all going to be facts and statistics‚ to explain all of the dangers that come along with using tobacco products. I am also going to suggest possible reason as to why this has
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audiences and technological advances. I believe these are the biggest problems facing advertising today and for the decade ahead. First‚ I will go into generational characteristics and what problems they constitute. For the older World War II generation‚ ages 75 and up‚ they respond to traditional advertising of television‚ paper magazines‚ newspapers‚ and so forth. Very little are reached through social media and advertising with new technology. They do not spend as much money as the other generations
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them to want even more. It is this concept of "wanting" that is leading to the growing problem of over consumption in America. People are contributing to the problem by eating more and buying more and more "non-essentials" such as TVs‚ computers‚ and cars. People find themselves wanting more and more material things in order to become happy‚ when in actuality it may be having the reverse effect because it is not possible to ever obtain everything that he/she wants (Easterbrook 124). By living more
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THE CONCEPT OF CONSUMPTION AND SAVING. Consumption and savings are opposite by nature. The term consumption denotes expenditure and by savings we understand the act of preserving money for the future needs. Most of us are in the habit of meeting the present needs from our income. After that‚ if there remains anything‚ then only savings can be done. But in the long run‚ it is the savings that matters most. CONCEPT OF SAVING The concept of saving is important in the context of economics and
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Leader within‚ LST 101 17 September 2013 Alcohol Responsibility Attitudes refer to an individual’s evaluation‚ either positive or negative‚ of a specific Behavior or situation. (Fishbein‚ et al.‚ 2001) and belief is a perception that something is right and worth being done. My perception on alcohol use is totally negative basing on what I see every day. Alcohol drinkers experienced myriads of challenges and risks in their life as long as they use alcohol. Some of these risks include; health‚ accidents
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