PAPER-3 ADVERTISING ETHICS & LAWS LESSON 1- Advertising ethics‚ social responsibility and self regulation. LESSON 2- Regulations‚ ethics‚ consumer organization‚ voluntary control LESSON 3- Advertising agencies‚ Advertising Standards Council of India & case studies LESSON 4- Advertising code of publishing advertisements in print and electronic media LESSON 5-Product code‚ alcohol‚ ammunitions and drugs LESSON 6- Advertisement laws‚ F.T.C.‚ ethics‚ regulations‚ restrictions and constitution LESSON
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used to bring changes that are desirable. There are different types of testimonials tat can be used in advertising so that a product can be made known to public. In coming up with testimonials that are important and lead to high sales there is need for a marketer to first know the perceptions of the audience and from this point of view then one will know exactly what is top be done so that advertising can be effective.( Krakauar‚1995‚pp25) There are four types of testimonials and include: customers
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Sex in Advertising Advertisers use sex as an expression of physical attractiveness to persuade consumers to purchase their product. There is also the shock value to get the attention of the consumer. This is evident in clothing‚ fragrance‚ and even hair care commercials. I recently viewed several television commercials and magazines‚ and found it especially interesting how sexual advertising tactics were used in the Lucky jeans‚ Herbal Essence shampoo‚ and Acqua di Gioia perfume commercials
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In the ever expanding world of consumerism and advertising‚ companies are constantly looking for new ways to sell their products to youth by making their commercials and campaigns more memorable than the competition; thus having to reinvent themselves. The youth generation has become the prime target because they have more spending power than ever before; because of more disposabel income‚ and increased avenues at their disposal in which to spend their money. Therefore companies spend an enormous
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ETHICS IN ADVERTISING RESEARCH QUESTION : WHAT IS ADVERTISING ETHICS AND WHAT IS IT ALL ABOUT.? ABSTRACT Advertising is a type of communication between two parties. It covers a range of formats from small newspaper listings to video campaigns. It is often classified within the wider category of marketing‚ which includes many other activities‚ such as pricing. The world of advertising has its own Site about the good and the bad‚ truth and dishonesty. The
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The Power of Advertising Gail Patterson It is argued by many that television is the most powerful source of advertising (Grant and O’Connor; 2005‚ Jasperson and Yun‚ 2007) and is also the most likely form of media to be remembered and discussed by the public (Ford-Hutchinson and Rothwell‚ 2002‚ p17). This is confirmed by a number of studies that show a good response to television advertising‚ and corresponding commercial spending; a report in the Economist found that “Television remains
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DEFINITION‚ MEANING‚ AND CONCEPT DEFINITION: Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products‚ services or ideas by identified sponsors through the various media. MEANING: Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers‚ readers or listeners; sometimes a specific group) to continue or take some new action. Advertising messages are usually paid for by sponsors and
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Text 2 “Functions of Advertising” Pre-reading discussion 1. Can companies do without advertising? If not‚ why? State your point of view. 2. What is your reaction to advertising? 3. Has any ad ever made you get interested in buying a product? 4. Has an ad ever made you buy a product? Share your experience 5. How many roles does the advertising play? Read the text and answer the questions below: The particular roles that advertising can play are many and varied‚ although
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Advertising Strategy Module Code: MHN509383-A Module Handbook 2014/2015 Module Leader:Dr Shirley RateModule Tutor: Jenny Flinn Tel: 0141 331 8230Tel: 0141 331 3061 E-mail: shirley.rate@gcal.ac.ukE-mail: jenny.flinn@gcu.ac.uk Contents TOC \o "1-3" \h \z \u Aims PAGEREF _Toc399837361 \h 2Learning Outcomes PAGEREF _Toc399837362 \h 2Module Delivery PAGEREF _Toc399837363 \h 3Student Input PAGEREF _Toc399837364 \h 3Assessment PAGEREF _Toc399837365 \h 4Coursework (40%) PAGEREF _Toc399837366 \h
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ECONOMIES OF SCALE Economies of scale are basically the increase in efficiency of production as the number of goods being produced in a firm increases. Typically‚ a firm that achieves economies of scale lowers the average cost per unit through increased production since fixed costs are shared over an increased number of goods. Fixed costs are those costs of production that do not change when output changes. There are two types of Economies of Scale: Internal economies External economies Internal
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