INSTITUTE OF PROFESSIONAL EDUCATION AND RESEARCH‚ BHOPAL Decision making process & implication on advertising strategy of Hedonic and Utilitarian products ( Laptop & Luxury watches) Utilitarian Consumption: The consumption of products has tangible benefit for consumer. In western culture‚ such products are often labeled as practical or necessary. Utilitarian products are purchased and consumed to satisfy consumer’s practical or functional needs. Utilitarian consumer
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Understanding attention deficit hyperactivity disorder 1 ‘I always worry when I go to pick John up from school. It seems every day some problem has arisen. I feel people think I’m just a bad parent.’ ‘To try and get Manjeet to do her homework and hand it in‚ in a presentable form‚ can take all night. We often get comments from the school on how messy her work is‚ but she does try so hard.’ ‘Ben is so unpredictable; one minute he will be in a good mood‚ and the next he will be shouting at his
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Intro- Attention Getter--> I’d like to start off by asking you a question. How many of you currently have a tattoo or piercing? How many of you would like to get a tattoo or piercing sometime in the future? Intro--> The truth is that‚ according to the laws posted by the National Conference of State Legislatures‚ getting a tattoo or piercing done isn’t a minor’s choice. To get a tattoo or any kind of piercing‚ even something as normal as an ear piercing‚ requires parental permission and for parents
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A competing theory to Kaplan (1995)’s Attention Restoration Theory (ART) has been proposed by Ulrich et al. (1991). Similar to Attention Restoration Theory‚ Ulrich et al. (1991)’s Psycho-evolutionary Restoration Theory is also based on the assumption that human physiology has evolved in a natural environment. Because of this‚ it also shares the assumption that brain and sensory systems are tuned to efficiently process natural content and are less efficient at processing urban or built environments
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ignore irrelevant information. In some instances‚ humans will experience attentional shift which can be endogenous or exogenous. Endogenous attention (top-down) refers to when an individual directs their attention voluntarily. Exogenous (bottom up) attention refers to when attention is automatically drawn to a stimulus or external event. Hands can cause attention to be automatically drawn to an external event. Recently scientists have discovered a link between vision and hands; numerous
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criminals that are caught will be subject to the consequences of our justice system. Along with this justice comes media attention. Media attention would be any coverage or reports on a certain crime. This can range from newspaper articles to the local news channel doing an extensive investigation. However‚ the media is very selective about what crimes they cover. I believe that media attention on particular crimes impacts our society’s criminal law in a big way. The media‚ for the most part‚ intends to portray
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which a child‚ Charles‚ is misbehaving; however‚ Charles is actually the main character‚ Laurie. Laurie acts out due to the fact that he wanted attention. Laurie‚ or Charles‚ was‚ deceitful. Furthermore‚ he spoke with unacceptable grammar. “Charles” is set in Laurie’s home. The story is set into motion by Laurie’s ultimate need for attention. The attention he desired was not returned because his parents had to care for a baby. Consequently‚ he did not adjust well to kindergarten. This urge to be the
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Attention Deficit Hyperactivity Disorder (ADHD) or Attention Deficit Disorder without the Hyperactivity (ADD) is a condition of the brain that makes it difficult for children to control their behavior in school and social settings. This condition is also known by various names: hyperactivity‚ minimal brain dysfunction‚ minimal brain damage and hyperkinetic syndrome. In 1968 the name was changed to hyperkinectic‚ meaning wildly fast-paced or excited‚ reaction of childhood. The focus was on hyperactive
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Here are 20 call and response teacher attention signals to use in your elementary classroom. 1. Teacher says‚ Ch"One‚ Two" - Students’ response‚ "Eyes on you." 2. Teacher says‚ "Eyes" - Students’ response‚ "Open." 3. Teacher Says‚ "Ears" - Students’ response‚ "Listening." 4. Teacher says‚ "If you can hear me clap once‚ if you hear me clap twice." 5. Teacher says‚ "Hear Ye Hear ye" - Students’ response‚ "All eyes on the queen." 6. Teacher says‚ "Give me five" - Students respond by raising their
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Attention Deficit Disorder‚ widely known as ADD‚ is a brain disorder which many people suffer from daily. The symptoms described by three authors all go hand in hand‚ but ADD varies greatly from person to person and some may have completely different symptoms than others. The diagnosis of ADD varies in each author with their own technique. ADD treatment is a long debated and very rough subject‚ as the authors have different views. The authors express their outlook on the symptoms‚ diagnosis‚ and
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