Principles of Marketing MK 301 A Fall 2012 Professor: Office: Phone: Email: Office hours: Joyce X. Zhou‚ Ph.D. Cremer Hall 503 (620)341-6594 (office) 341-5345 (dept.& messages) xzhou@emporia.edu (preferred mode of contact) MWF 8:30-11am & F 11:50-12:20 pm Course Description Introduction to the concept of marketing and its application including customer focus; the importance and formulation of the marketing mix in marketing decision making; strategy and use of market segmentation
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When it came to doing group work in ELS our task was to perform a mock police interview and mock trial. My group consisted of 5 students all with different roles within the legal process. As the defendant my aim was to persuade the mock jury that I was not guilty of the offence of dangerous driving. Working with my team was a very important part of the process to develop sound arguments to persuade the jury to acquit me. The art of persuasion helped me a lot with this as I have already developed
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In another reading‚ The Influencing Machines by Brooke Gladstone and Josh Neufeld‚ they brought up both sides to the argument. The article is composed of comics‚ which support technological advances and other strips of how technology is hurting us. The authors bring up points saying that technology is influencing the way we perceive things. For example‚ one comic shows a woman who characterized as the "slutty girlfriend‚ and the boyfriend is supposed to be a sex offender‚ the couple is holding hands
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Task 1 A1. Bailey Motivation to oppose Bill Bailey could use the Vroom Expectancy Theory to motivate the Utah Opera to oppose the merger with the Utah Symphony. Vroom’s Expectancy Theory assumes that behavior results from conscious choices among alternatives whose purpose it is to maximize pleasure and minimize pain. (Research:University of Cambridge) People are more likely to be motivated to do something when they believe it will be a positive benefit for them. Mr. Bailey must decide
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competition among groups with the same interest. Each of the groups can compete with one another for control over policy. The Pluralist Theory seems to be saying that it is preferable to have interest groups in competition like that. If interest groups are in competition to influence policies‚ it gives delegates more options than just one. If there was only one interest group‚ it could persuade a whole branch of government and take control over it. This theory can also mean that interests groups are working
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Chapter 11 Decision Making What is decision making? * Decision making: process of developing a commitment to some course of action‚ making a choice among several action alternatives A problem exists when a gap is perceived between some existing state and some desired state * Well-structured problems: the existed state is clear‚ the desired state is clear and how to get from one state to the other is fairly obvious (simple) * Ill-Structured problems: a problem for which the existing
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one which. There has been a discussion since many decades about how evolution in genetics’ behavior has influenced sociability and behavior of individuals. However‚ a lot more debate is on the environmental and social factors influencing the generation M. The television and social media that features ads and commercials is considered as one of the domains of study for interpreting how such media is influencing the generation M’s characteristics. There are much similarities between the generation born
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Chapter 1 – consumer behavior 1. Decision making at margin marginal cost: the additional cost of consuming or producing one more unit of a good marginal benefit: the additional benefit of consuming or producing one more unit of good Utility: satisfaction derived from consuming units of good consumed in a given period of time Marginal utility: additional satisfaction gained from consuming an extra unit of good within a period of time 2. The law of diminishing utility marginal utility
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First Semester EMBA Subject: Principles and Practices of Management Roll No: EMBA1/MAR13/9011 Exam Registration No. is AG13/N/607 Ques1: Management is what Management does. Justify the statement and explain. Ans: MEANING OF MANAGEMENT ’Management is the executive function that concerns itself with the carrying out of the administrative policies laid down by administration. Management directs the active operations within the enterprise and combines the work of the employees with the
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of influences on our health bi media‚ technology and public policy. These factors have many consequences and effects‚ but to rise that suggestion we must have some important responsibilities. Firstly‚ I am showing you an example of Public Policy influencing health. It is: Establish anti-drug‚ anti-smoking and seatbelt laws which result in fines if violated. Also‚ establish employee protection laws regarding number of work hours in a day. As a result‚ some effects they have on the health are that the
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