7/17/2013 Learning outcomes Lesson 2 Consumer Buying Behavior At the end of the session you should be able to: • Distinguish between customer and consumer • Understand how buyers make purchasing decisions • Identify buying decision behaviors. Amali Wijekoon Department of MOT Amali Wijekoon 2 Introduction • Customer – A person who pays a value to company offerings Consumer markets • Consumer markets are the markets for products and services bought by individuals for their own
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Factors influencing Production c.arunkumar 1225115321 CONTENTS Factors of production Description Sectors Key Factor Conclusion FACTORS OF PRODUCTION • Land • Labour • Capital • Entrepreneurship LAND Includes any natural resources used to produce goods and service i.e. not just land but anything that comes from land Land refers to all natural resources both renewable and non renewable. Income that resource owners earn in return for land resources is called rent LABOUR Labour
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understanding of buyer behavior in Arab industrial markets. Most Western exporters to the Arab world have experienced different kinds of challenges in their encounter with an unfamiliar and exotic culture. One may certainly observe what is going on‚ but is it possible to understand the underlying factors that explain what most Western businessmen not only would qualify as peculiar‚ but outright irregular? Is it possible to cast light on the apparently "irrational" behavior of Arab organizations in
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References: Jeong.J. (2004) Exploring the impact of advertising on brand equity and share holder value‚ University of Texas at Austin. Wangsa.I.H.S. TV-Based advertising and impact to the dimension of brand equity: Towards effective marketing communication. Rajh.E. Effects of marketing mix elements on brand equity. Ayanwale.A.B‚ Alimi.T‚ Ayanbimipe.M.A. (2005) The Influence of Advertising on Consumer Brand Preference‚ Department of agriculture economics‚ Obafemi Awolowo
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the notion that human resource functions cannot be performed in isolation. There is an intense need to identify the external and internal factors that influence the HRM functions and practices. The essay also identifies how successful companies like Nokia‚ Sony‚ Panasonic‚ Ikea‚ Commonwealth bank‚ have managed the impact of various internal and external factors to become leaders in their industry. Human resource management has achieved significant importance in recent years both in terms of theory
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Threats (SWOT) Analysis of Mccafe 10 Research Topic -Customer attitude towards McCafe 11 Problems from Research Finding 11 McCafe image issue 11 Too many inertia consumers 11 Customer Profile 12 Individual Consumer 12 Need Analysis for Mccafe’s Customer 12 Utilitarian needs VS Hedonic needs 13 Environmental influence in Decision Making 17 Recommendation 20 Objective 20 Marketing Positioning 21 Targeting Customer 22 Marketing Mix Strategies 23 Price 23
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Introduction Ethical behavior is that accepted as morally "good" and "right‚" as opposed to "bad" or "wrong‚" in a particular setting. Is it ethical to hide information that might discourage a job candidate from joining your organization? Is it ethical to ask someone to take a job you know will not be good for his or her career progress? Is it ethical to ask so much of someone that they continually have to choose between "having a ’career’ and having a ’life’?" The list of questions can go further
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understanding of the motivational reasons behind customer choice in branded coffee shops‚ both international and local. A quantitative data collection of 300 questionnaires was used in the UK to assess consumer behaviour to branded coffee shops. The findings concluded that most respondents visit coffee shops with friends‚ with locally branded coffee shops the preferred choice. Consumer motivations to branded coffee shops are most influenced by three factors: past experience/ familiarity; convenience of
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Consumer Buying Behavior Consumer buying behavior can be defined as the way in which consumers or buyers of goods and services tend to react or behave when purchasing products that they like. Buyers tend to exhibit different types of buying behavior when they are in the process of purchasing goods and services and the behaviors witnessed are influenced by the type of product he/she wants to buy. Consumer buying behavior involves a long process where the buyer has to identify the product‚ study well
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Bibliography: * http://www.managebuddy.com/notes/human-behaviour-organization/determinants-factors-affecting-personality/ * Sarma ‚ M. (2008) Educational Psychology‚ Tushar Publishing House ‚ Dibrugarh * Bhatia‚ H.R. (1989) Elements of Educational Psychology‚ Orient Longman‚ NEw Delhi * Mukherjee‚ A (1978) Educational Psychology‚ K.P.Basu Publishing
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