Sales Promotions towards Buying Behavior Among University Students Abstract The purpose of this study was to examine the influence of sales promotion on buying behavior among university students. Specifically‚ Kongunadu Arts and Science College was chosen as study location. The research data was collected from 171 respondents. The data were collected using self-administrated questionnaires. This study found that there was no significant difference between gender and buying behavior (t = -1.003‚
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Demand (buying a car) There are a lot of things to consider when buying a car. There are short term and long term things that can cause problems with your decision. It is always a great idea to take time to decide what is best for you to do‚ when it is best for you to buy‚ what car you want to buy‚ and also if you can afford the car that you want to buy. I purchased a car a few years back and I had to determine all of these things. I had to get insurance quotes‚ an estimate on my car payment‚
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A MAJOR RESEARCH PROJECT ON A COMPARATIVE STUDY ON BUYING BEHAVIOUR OF COSTOMERS BETWEEN HERO HONDA AND TVS MOTORS A PARTIAL ANALYSIS OF INDORE Submitted to DAVV (Indore) In partial fulfillment of The degree of MASTER OF BUSINESS ADMINISTRATION (2009-11) Guided by Submitted by AMIT VIJAY PATIL
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Buying a car can be a traumatic and financially draining experience‚ being prepared can save you money and get you a better car. There are steps you can take to reduce your out of pocket expenses and ensure you get reliable transportation. Be prepared for the salesman‚ pay attention to what the car has to say‚ and bring help. Getting the most out of your hard earned dollars is the name of the game. First and foremost‚ be prepared. Find the car you want‚ and research it. Print the blue book
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global market provides huge amount of customers‚ it brings in more competitors. In order to really understand how consumers make their decisions to buy a product or service‚ the market organization should clearly analyze the process of their decision and the factors which will impact their behavior. Consumers usually make a decision through five stages: need recognition‚ information search‚ and evaluation of alternatives‚ purchase decision and post-purchase behavior. Marketers should not only focus on
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FACTORS INFLUENCING PLANT LOCATION Introduction: Units concerning both manufacturing as well as assembling of the products are on a very large scale affected by decisions involving the location of the plant. Location of the plant itself becomes a very important factor concerning service facilities‚ as the plant location decisions are strategic and long-term in nature. Plant location decisions need detailed analysis: Wrong plant location generally affects cost parameters i.e. poor location can act
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INDIAN PREMIUM CAR SEGMENT Interim Report - Marketing Management INTRODUCTION: Indian automobile industry currently contributes 5% to India’s current GDP of $1.4 trillion. The projected size in 2016 of the Indian automotive industry varies between $ 122 billion and $ 159 billion including USD 35 billion in exports. This translates into a contribution of 10% to 11% towards India’s GDP by 2016‚ which is more than double the current contribution. We can safely assume the passenger car market as a
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SOCIO-ECONOMIC FACTORS INFLUENCING THE ENTREPRENEURIAL DEVELOPMENT The emergence and development of entrepreneurship is not a spontaneous one but a dependent phenomenon of economic‚ social‚ political‚ psychological factors often nomenclature as supporting conditions for entrepreneurship development. These conditions may have both positive and negative influences on the emergence of entrepreneurship. Positive influences constitute facilitative and conductive conditions for the emergence of
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Sunshine? ( What are the benefits and costs of such orientation you have selected? Link this orientation to the costs and benefits of building competitive advantage; benefits of building customer satisfaction; desired quality; service and customer care; relationship marketing; customer retention and customer profitability. See example in the table below. |Orientation for Vmeph: Product
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FSB SCHOOL OF BUSINESS | BUSINESS ETHICS | Individual assignment | | | Topic 1: The factors influencing corporate culture | LECTURER: | Trangdtt | STUDENT: | Nguyen Anh Duc | ID NO. | FB00111 | CLASS: | FB0601 | I. NATURE AND BACKGROUND OF FIRM: * My Lifestyle was established in 2011 by VNN Plus Communications Company. My Lifestyle is a soft skills training center‚ specialized in professional training courses such as master of ceremonies‚ bartender‚ magic and vocal
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