Fundamental of managment 162 Who are AirAsia’s founders TONY FERNANDES Group Chief Executive Officer AirAsia Tan Sri Dr. Tony Fernandes has a personal credo - "Believe the unbelievable. Dream the impossible. Never take no for an answer." He studied at Epsom College‚ UK‚ and the London School of Economics and qualified as an Associate Member of the Association of Chartered Certified Accountants in 1991. He became a Fellow Member in 1996. He was admitted as a member of the Institute of Chartered
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OUMM2103 1.0 INTRODUCTION TO AIR ASIA AirAsia 1 : The AirAsia Logo AirAsia was established in 1993 by DRB-Hicom‚ a Government-owned conglomerate. It started operations in 1996. Tune Air Sdn Bhd‚ Tony Fernandes’s company purchased this heavily indebted airline business from DRB-Hicom in 2001. AirAsia managed to become profitable and world renowned low-cost airline through visionary leadership and innovative business approach. Low Cost Carrier Terminal (LCCT) at Kuala Lumpur International is AirAsia’s
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Air Asia‚ an ailing‚ in debt‚ government owned airline was purchased by Tony Fernandes‚ a Malaysian Indian entrepreneur in 2001. Fernandes invested all his valuables and saving in purchasing this airline company that only possessed two Boeings and was deeply surrounded by many debts. Initially‚ when Fernandes purchased AirAsia‚ most of the leading entrepreneurs claimed that the airline won’t survive for long. Tony Fernandes appointed leading experts who possessed expertise in low cost airline strategies
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1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit. This was after great deliberation as the initial offer was fifty sen. Fernandes proceeded to engineer a remarkable turnaround‚ turning a profit in 2002 and launching new routes from its hub in Kuala Lumpur International Airport at breakneck speed‚ undercutting
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Grant‚ Robert M. Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline Grant‚ Robert M.‚ (2010) "Case Studies Section : case 9‚ Air Asia : The world’s lowest cost airline" from Grant‚ Robert M.‚ Contemporary strategy analysis : text and cases pp.625-635‚ Hoboken: Wiley © Staff and students of Edinburgh Napier University are reminded that copyright subsists in this extract and the work from which it was taken. This Digital Copy has been made under the terms of a CLA licence
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There are two main different styles of leadership‚ which are transactional leadership and transformational leadership. Transactional leaders are focussing on the result and performance of followers‚ focus on achievement of established goals‚ and unwilling to make the change to avoid risks. This leadership style is less consider on the culture‚ attitude‚ and feeling of followers while it is aim to achieve organisational objectives such as increase quality of products and services‚ reduce cost of production
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INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based
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GCB2033 Introduction to Management September Semester 2013 Assignment 2 (CASE STUDIES) 15% INSTRUCTIONS AND GUIDELINES: - 2 – 3 students per group - Answer ALL questions - All students are expected to comply with the guidelines for academic honesty. Academic dishonesty‚ including plagiarism‚ cheating‚ allowing others to copy your work or copying the work of others‚ is strictly prohibited. Reports which are highly similar will be penalized. SUBMISSION - Submission deadline:
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creation of former music publisher Tony Fernandes. After watching a television show in a pub about easyJet successfully competing against British Airways‚ Fernandes decided to start his own low cost airline. He then met with former Ryanair operations director‚ Conor McCarthy and the two developed a plan on starting up a LCC to serve South-East Asia. The plan started with a meeting with the prime minister of Malaysia. Prime Minister Mahathir Mohammad suggested that Fernandes and McCarthy acquire AirAsia
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Case Study – AirAsia Formula(on Valida(on In 2001‚ Time Warner Execu(ve Tony Fernandes purchased the ailing‚ debt-‐riddled‚ government-‐owned AirAsia. In a remarkable feat (using blue ocean strategy principles) Fernandes engineered a remarkable turnaround‚ turning a profit in 2002 and swiJly opening mul(ple new routes
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