Marketing professionals emphasize on creating‚ maintaining‚ protecting‚ and enhancing brands. There are four stages in life of any product i.e. Introduction‚ Growth‚ Maturity and Decline. The same stages also faced by COLGATE Toothpaste brand. This research is an endeavor in the direction to find out what business strategies did Colgate adopted and how has it reached and maintained its brand name and market share till date. For the study secondary data has been used which was collected
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------------------------------------------------------------ 9  Legal and regulatory forces ---------------------------------------------- 9‚ 10 6. Market Growth and Positioning --------------------------------------------- 10‚ 11‚ 12 7. Industry Leader & Key Competitor ---------------------------------------- 12‚ 13 8. SWOT Analysis  Strengths -------------------------------------------------------- 13  Weaknesses --------------------------------------------------------
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Bibliography: Government does not have much influence on the FMCG industry in terms of regulations. There are consumer protection laws but they are not implemented as they should be. There are not much regulations involved in this industry (Krutz 2004).
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the country Singapore‚ the brand is highly diversified into six sub-categories2‚ which make it harder for customers to focus on a single product and therefore these products cannibalize each other and do not encourage brand loyalty. For the toothpaste line‚ there are already eight brands‚ which are as follows: Colgate Total 12; Colgate Propolis; Colgate Triple Action; Colgate Sensitive; Colgate Herbal White; Colgate Fresh Confidence; Colgate Advanced Whitening and; Colgate Proven Cavity
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Colgate Max Fresh: Global Brand Roll-Out Nigel Burton‚ the president of global oral care at Colgate-Palmolive Company (CP)‚ is reviewing market launch plans for a new toothpaste‚ Colgate Max Fresh (CMF) by CP’s Chinese and Mexican subsidiaries. Both launch plans involved departures from the CMF marketing program for the USA launch six months earlier. Burton must decide whether the costs of marketing program adaptation in China and Mexico can be justified. “Was CMF launched in the U.S. with
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000 (e) Above 40‚000 4. What do you use to clean your teeth? (a) Toothpaste (b) Toothpowder (c) Any other ________________________ 5. How many times do you brush your teeth in a day? (a) Once (b) Twice (c) Thrice 6. Which brand of toothpaste do you use? (a) Close-up (b)
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Knowing this information‚ companies must also ensure that they maintain a good balance of products in this industry. While being innovative in this market‚ Colgate-Palmolive introduced the Wisp‚ a new product that they believed would make having a fresh breath while on-the-go a reality. This would definitely be of interest to many consumers since it did not require water‚ rinsing and lastly toothpaste. Although this seemed like a brilliant idea‚ it appears that Colgate-Palmolive didn’t forecast that
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Colgate-Palmolive is the leader of US toothpaste market with a value market share 34.8% and Crest from Proctor & Gamble is closing behind at 31.6%. Colgate Max Fresh played a pivotal role in regaining the market share from Crest‚ making Colgate leader in US toothpaste market. Colgate Max Fresh used its signature mini breath strips in the toothpaste to freshen peoples’ breath. In the international market‚ Colgate-Palmolive had a commanding lead with a global toothpaste market value share of 39.7% in 2004
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class people and students in varsity reason being that it is quite expensive and it’s for people who cannot afford dentist to clean their teeth all the time or monthly visits to them but still need to have their teeth in perfect condition The toothpaste is supposed to be in shelves or possible place where the stakeholders can buy so I viewed and asked around for the product went around Johannesburg and Cape Town to ask convey a research about the product and found out that not everyone knows about
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expectations of the toothpaste market are good taste‚ fresh breath‚ clean teeth‚ more foam and proper cleaning.• Endorsed by FDI ( the largest dental association globally)• Among the most trusted brands in India (Brand Equity‚ Economic Times‚ India) SEGMENTATION • Rural Areas Geographic • Urban Areas • Normal Behavioral • Whitening • Complete Care • Pepsodent G Demographic • Pepsodent Kids • Pepsodent Milk Teeth Strawberry Geographic Segmentation • The urban market for toothpaste is almost stagnant
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