CASE STUDY IN TRAVEL‚ HOSPITALITY AND TOURISM Tourism in Singapore 6 May 2013 Table of Contents 1 Introduction The Singapore Tourist Promotion Board was first established in 1964 with the mandate to promote Singapore as a tourist destination. We began work with a small staff strength of 25 and that year‚ we welcomed 91‚000 visitors. The Merlion was created as a symbol as part of marketing campaigns. (Anon.‚ 2013) Travel agent licensing and tourist guide training were
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Evangelyn Natividad. BSTM 1A 1. History of the food service industry? The word “history” conjures up memories of high school and college days when students memorized dry facts and names that appeared to have no bearing on their day-to-day lives. But when it comes to learning everything about a chosen career field‚ reading about its history can serve some very important purposes. For example‚ the phrase “History always repeats itself” is not without some elements of truth. Let’s say someone
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w w w e tr .X m eP e ap UNIVERSITY OF CAMBRIDGE INTERNATIONAL EXAMINATIONS General Certificate of Education Advanced Subsidiary Level and Advanced Level .c rs om 8693/22 ENGLISH LANGUAGE Paper 2 Composition Additional Materials: * 5 7 5 6 7 1 7 8 3 1 * October/November 2012 2 hours Answer Booklet/Paper READ THESE INSTRUCTIONS FIRST If you have been given an Answer Booklet‚ follow the instructions on the front cover of the Booklet. Write your Centre number‚ candidate number and name
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The essay The industry of tourism develops every year. People find out tourism extremely popular‚ it helps to develop the positions in every country‚ but it has some disadvantages. It is obvious that tourism can be different and on of it the sustainable tourism. Many people believe that sustainable tourism (or ecotourism) should not be advertised as it is just a marketing ploy. However‚ from my point of view‚ sustainable tourism is an essential thing of every country and government should include
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defined by the World Tourism Organization (WTO)‚ tourism comprises the activities of persons travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business‚ and other purposes. Key concepts of sustainable development and sustainable tourism‚ values and ethics of sustainable tourism and the needs of sustainability in all form of tourism shall be discussed in this essay. 2.1 Sustainable Tourism Since World War II‚ tourism has developed from
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18: Managing Mass Communications: Advertising‚ Sales Promotions‚ Events‚ and Public Relations GENERAL CONCEPT QUESTIONS Multiple Choice 1. In developing an advertising program‚ marketing managers can make five major decisions known as “the five Ms. Which of the following is NOT part of “the five Ms.” a. mission b. money c. message d. media e. minimum Answer: e Page: 568 Level of difficulty: Easy 2. Today‚ advertising agencies are redefining themselves as
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Tourism Industry of Bangladesh Term Paper International Business BUS 301 Submitted on: 20th July 2014 Letter of Transmittal 20th July 2014 Sub: Submission of term paper for completion of academic course Dear Madam‚ This is to inform you that we have completed our term paper on Tourism Industry of Bangladesh for the Summer 2014 semester as a requirement of our academic course International Business (BUS 301). The report encompasses on the functioning‚ organization
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Communication strategy of Bajaj’s quadricycle About Quadricycle The RE60 was unveiled at the January 2012 auto expo in New Delhi‚ the RE60‚ and India’s first quadricycle. It is very different from the quadricycles in Europe‚ which are expensive‚ low-volume‚ novelty vehicles made of exotic materials. The RE60‚ on the other hand‚ is a tiny vehicle that feels like a well-appointed auto rickshaw. But right now it is a big deal. Powered by a water-cooled‚ 216-cc‚ single-cylinder engine encased
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TO5101: Tourism systems analysis Sai kumar Nalla Student ID- 12325398 Executive summary: In the recent years Sex tourism is the most attracting and increasing sector in terms of tourism studies. There are increased research‚ paper work‚ books‚ articles and several magazines released in the market related to sex tourism. Today there are many forces at work in the normalization of the international sex industry (Jeffeys‚ 1997). As sex industry
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Sales Promotion campaign 1 Definition – Sales promotion includes incentive-offering and interest-creating activities which are generally short-term marketing events other than advertising‚ personal selling and publicity. The purpose of sales promotion is to stimulate‚ motivate and influence the purchase and other desired behavioral responses of the firm’s customers.” Definition 2 - A series of advertisements using various marketing tools that share the same message and ideas to promote a business or event to
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