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    consumer behaviour

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    A CASE STUDY ON THE INDIAN SMALL CAR INDUSTRY Prof. Tapan Panda A Case Study on the Indian Small Car Industry A BRIEF OVERVIEW ON THE INDIAN SMALL CAR INDUSTRY If there is one big market that is forcing the global auto majors to think small‚ it is India. Until yesterday‚ all the world’s auto-manufacturers expected to create success out of their midsize products. There were as many as five players in the mid car segment and just one--the Rs 7‚956-crore Maruti Udyog Ltd (MUL)--in the

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    References: Andeason‚A.R. (1965) Attitudes and Consumer Behaviour : A Decision Model in New Research in Marketing ( Preston). Institute of Business and Belch‚ G.E Belch‚G.E.‚and Landon‚ E.L.‚ (1977)” Discriminate Validity of a Product. Anchored Self-Concept Measure.” Journal of Marketing Research‚ 14:252-56. Berlyne

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    Concepts of Managing Operations Lesson 1: Operations function & evolution of POM Learning Objectives After reading this lesson you will be able to understand ▪ Operations system in manufacturing and service organizations ▪ Conversion process ▪ Historical evolution of POM I welcome you all and hope you have an eminently enjoyable and enriching experience. With that‚ I seek your permission to get on with the proceedings. Here we go.

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    Organisational Behaviour

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    REPORTABLE IN THE SUPREME COURT OF INDIA CIVIL ORIGINAL JURISDICTION WRIT PETITION (CIVIL) NO. 423 OF 2010 Centre for Public Interest Litigation and others versus Union of India and others With WRIT PETITION (CIVIL) NO. 10 OF 2011 Dr. Subramanian Swamy versus Union of India and others …Respondents …Petitioner …Respondents …Petitioners JUDGMENT G.S. Singhvi‚ J. 1. The important questions which arise for consideration in these petitions‚ one of which has been filed by Centre for Public Interest Litigation

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    Consumer Behaviour

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    Atravesando Fronteras/Border Crossings: A Critical Ethnographic Exploration of the Consumer Acculturation of Mexican Immigrants LISA PENALOZA ’ This article critically examines the consumption experiences ot Mexican immigrants in the United States‚ An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement‚ translation‚ and adaptation processes leading to outcomes of assimilation‚ maintenance‚ resistance‚ and segregation. By drawing attention to the ways

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    Buying Behaviour

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    Chapter  5  Understanding  Consumer and Business    Buyer Behavior   • Understand the  consumer market and the major factors  that influence consumer buyer behavior. • Identify and discuss the stages in the buyer decision process. • Describe the adoption and diffusion process for new products. • Define the business market and identify the major factors that influence business buyer behavior. • List and define the steps in the business buying decision process.   Apple’s 

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    Natural Disasters and the Decisions that Follow Q1: Insurance companies in the state of Florida earned record profits in 2006‚ suggesting that Nationwide’s decision to cancel policies in light of the calm hurricane seasons (in Florida) in 2005-2007 may have cost the company potential revenue and customer goodwill. Do you think Rommel’s quote about making a ’’sound business decision’’ reveals any perceptual or decision-making biases? Why or why not? Overconfidence bias is identified as ’’the

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    Organizational Behaviour

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    FACULTY OF ADMINISTRATIVE SCIENCE & POLICY STUDIES ORGANIZATIONAL BEHAVIOR ADM 501 SEMESTER JAN-APRIL 2011 TUTORIAL QUESTIONS INSTRUCTIONS: PREPARE THE ANSWERS TO THE QUESTIONS IN THE TUTORIAL DISCUSSION. TOPIC 1: AN INTRODUCTION TO OB a) The workforce diversity is one of the emerging trends/challenges in organizational behavior. Describe how the workforce is diversified and briefly identify two consequences of these diversities for organizations. b) Telecommuting has been identified as an important

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    Unlike these other trends‚ however‚ it appears that skateboarding is here to stay. Q 1. What were some of the key characteristics of Vans’ earliest customers in the 1960’s and 1970’s? What was the public perception of skateboarding at this time? What was Vans’ competitive advantage at this time? What was its value proposition to customers? Answer: A skateboard is typically a specially designed plywood board combined with a polyurethane coating used for makes smoother slides and stronger durability

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    Organizational Behaviour

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    © Jones & Bartlett Learning‚ LLC. NOT FOR SALE OR DISTRIBUTION PART The Marketing Process I 1 © Jones & Bartlett Learning‚ LLC. NOT FOR SALE OR DISTRIBUTION © Jones & Bartlett Learning‚ LLC. NOT FOR SALE OR DISTRIBUTION CHAPTER The Meaning of Marketing Learning Objectives 1 Learning Objectives After reading this chapter‚ you should be able to: • • • • • Define marketing and differentiate between a marketing-driven and nonmarketing driven process Distinguish among

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