Assignment 1 Ecommerce 320 May 4‚ 2012 Part A: Short-Answer Questions (30 marks total) Answer each question in one to two paragraphs. 1. What are the major differences between pure play e-commerce and bricks-and-clicks operations? What are the benefits and limitations of each? (5 marks) Pure play e-commerce are virtual retailers that sell directly to consumers over the Internet without maintain a physical sales channel. Virtual e-tailers have the advantage of low overhead costs
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Domestic Airlines in India - Leveraging Price Till the year 2002‚ the Indian traveler rarely traveled by air as the fares were much higher than those for road and rail travel. But in 2002‚ the companies offering air travel changed the market dynamics completely. For the first time in the history of the industry‚ efforts were made to make air travel affordable to a larger section of the population‚ leading to an unprecedented development in the commercial aviation industry in the country. The
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adventures to customers for over 25 years in Maryland. Our travel agents average 13 years of experience with our company. Travel Today has been operating out of malls and offices exclusively throughout the eastern and northern United States and recently has expanded by offering their services through the internet. The internet has changed travelers in that they are informed and understand costs and through the internet the traveler knows where they would like to explore. Travel Today has offered
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Southwest Airlines Case Analysis Problem As a fledgling operation‚ how does a startup company compete within an established market in terms of price‚ performance and promotion Issues On February 1‚ 1973 Braniff airlines announced a half-price “Get Acquainted Sale” on all flights between Dallas and Houston. This was Southwest Airlines most profitable route. Southwest had to decide how to respond to Braniff Airlines move. Southwest Airlines is a startup business * They faced barriers to
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Dow Jones Report Travelers Insurance The name is of the company is Travelers Companies‚ INC. It is incorporated in the state of Minnesota and it’s headquarter is located in New York. The company’s main products and services includes providing the traditional property and casualty insurance‚ such as personal insurance like personal automobile and homes. But the company also offers products for alternative forms of risk protection in addition to traditional insurance products they sell. The
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affordable air travel experience. By this approach‚ the company has satisfied its slogan “Now everyone can fly”. 3. Convenience also played a major role in the marketing strategy. To keep customers happy‚ Air Asia offered customers with agents to cater to travelers who are uncomfortable with booking online. Also it provided an easier way to pay for tickets by visiting a local bank and pay by cash. This is a genius strategy because Air Asia knows its customers. It knows that a portion of its customers
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Crafting and Executing Strategy Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy The airline industry is facing one of its most difficult times in history. A worldwide recession along with the terrorist attacks of September 11‚ 2001 have led to a decrease in passenger traffic‚ reduction in revenue and rising fuel prices. Additionally‚ airline companies face the increase competition from new entrants. The shortage of pilots has also caused
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ECONOMIC ASPECTS OF TOURISM Economic aspects of Tourism [Name of the writer] [Name of the institution] Economic aspects of Tourism Introduction The study is related to the impacts of tourism on the economy. This issue is most discussed in the countries where there is a lot of tourism activities take place. These activities help a country to boost up its revenue generations as people from different countries come to enjoy their vacations or their leisure time. However‚ these
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Bibliography: Beech‚ J. and Chadwik‚ S‚ The business of Tourism Management‚ Essex: Pearson Education Limited. FTO(2006) Tour Operators and Travel Agents[online]. Available at: http://www.fto.co.uk//operators-factfile/tour-operators/ Holloway. J (2009). The business of tourism. 8th Edition. Essex: Pearson Education Limited Mintel Package Holidays - UK - July 2010 [Online] Available at http://academic
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Australia‚ Thailand and France. An integrated model of tourism provides an overview of the various stakeholders and forces that foster and shape the tourism industry. The tourism model is categorized into four main bands namely‚ Tourism Public / Travelers‚ Tourism Promoters‚ Tourism Suppliers and External Environment. In this report‚ the tourism model will serves as a reference to identify the factors and conditions that result in the popularity of tourism destination in Australia‚ Thailand and
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