IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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Part (a) How old are the students studying MU 123 ? Knowing that the number of students in MU 123 is 80 a questionair is been made to know the ages of those students as they are consider small segment from the AOU and we can from that know from this study know the avarage age of AOU students. 28 students were in the age of 18 – 21 18 student were in the age of 22 – 28 11 students were in the age of 25 – 28 9 students were in the age of 28 – 31 7 student s were in the age of 32 – 35 6
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SUPPLY CHAIN AND LOGISTICS IN THAILAND Abstract Supply chain and Logistics management has become an emergent strategy for a developing country‚ like Thailand‚ in this new economy. Low labour cost – as a competitive advantage factor - is no longer sufficient for surviving under this high pressure and competitive economy. However‚ at the time that the concept plays a key role in Thailand industry and a number of researches have been conducted‚ all the knowledge in the field are still not effectively
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2) What advantages does Dell derive from virtual integration? How important are these advantages in the auto business? In terms of communication and coordination‚ vertical integration leads to efficient and effective collaboration between supplier and Dell‚ and between Dell and customer through the physical proximity‚ established patterns of communications‚ and greater willingness to cooperate with other members of the same group. Another rationale for vertical integration is real time responsiveness
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Executive Summary We have analyzed Coca-Cola India’s supply chain with respect to the following: • Inventory management • Quality management • Vendor management We have detailed out the practices and policies adopted in the company and highlighted noteworthy practices in this project. We have described recent trends in operations in the areas chosen. We also have identified a problem the company is facing‚ analyzed it and have suggested a solution for the same. Introduction
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International Journal of Modern Engineering Research (IJMER) www.ijmer.com Vol.1‚ Issue.2‚ pp-747-751 ISSN: 2249-6645 IMPORTANCE OF INFORMATION TECHNOLOGY FOR EFFECTIVE SUPPLY CHAIN MANAGEMENT Prof. Himanshu S. Moharana1‚ Dr. J.S. Murty2‚ Dr. S. K. Senapati3‚ Prof. K. Khuntia1 1 (Raajdhani Engineering College‚ Bhubaneswar‚ Odisha) India 2 (Ex-Head‚ Design‚ RRL‚ Bhubaneswar‚ Odisha) India 3 (Professor‚ Dept. of Mech. Engg.‚ IGIT‚ Sarang‚ Odisha) India ABSTRACT In order to survive and beat the
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SUPPLY CHAIN MANAGEMENT TERM PAPER ON FLEXIBILITY IN SUPPLY CHAIN MANAGEMENT Submitted by Ashish ROLL NO. 142 SEC-A MBA (IB) - 2009-11 Flexibility in supply chain management Objective of this paper: To show the flexibility in Supply chain management. Flexibility is considered to be an important differentiator in the current market place as well as in the supply chain management. The need for flexibility in SCM and also the little attention is paid to how operational
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3 on Supply Chain Management http://www.supplychainbrain.com/archives/10.02.TaylorMade.htm?adcode=5 Read the TaylorMade case study till “Enabled by IT” Identify challenges and pain points in the current process of TaylorMade 1) TaylorMade was struggling in an industry with near-zero growth. Any improvement in sales had to come at the expense of its competition‚ which was more agile and efficient. 2) TaylorMade‚ meanwhile‚ had one of the most sluggish supply chains around. Total supply-chain reaction
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"A supply chain is a network of facilities and distribution options that performs the functions of procurement of materials‚ transformation of these materials into intermediate and finished products‚ and the distribution of these finished products to customers." Ganeshan and Harrison Supply chain provides a vital link between suppliers and customers. It involves meeting customers’ requirements in terms of time‚ quality and quantity. It helps to optimize design‚ planning‚ production‚ delivery of
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A Project Proposal Submitted for the partial fulfilment of the requirements of the Advance Diploma in Business Management (Part time) Program. CRYSTAL MARTIN GARMENT (PVT) LIMITED [pic] Supply Chain & Logistic Solution K.G.L.C.J. Bandara ADBM-ESU-12-39 Advance Diploma in Business Management Program (Sunday) National Institute of Business Management Colombo‚ Sri Lanka Introduction of Organization The Crystal Group is headquartered
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