According to (Beevers and Rea 2010) ‘the primary purpose of the learning and development function in fulfilling the short and long term ambitions of the organisation’ cannot be over emphasized especially in recent times where HR/L&D has moved from the past when one of HR/L&D primary roles has been to ensure compliance with laws‚ rules and regulations. Although this is still the case and will always be‚ we have however become strategic partners working with line managers to achieve business strategy
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Demonstrate understanding of customer service. QCUS3-001 1) Describe how their organisations service offer meets customer expectations. In this particular type of industry it is impossible to offer some “service offers” that other companies may be able to offer. We can’t offer big sales‚ buy one get one free and other types of promotions that companies follow. The cost of materials keeps rising and in order to keep competitive we do only sell work at a fair price‚ not like some other
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written briefing note for this new – starter so that he can gain some understanding of the organisation in preparation for his start. Below is a summary of information that will give the new starter a chance to gain some understanding of the organisation and what we do and how we operate. CRANSWICK plc as an example for the purpose of this assignment A list of what the organisation produces or the services that it offers to its customers Cranswick is one of the largest food producers in Britain with products
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Understanding Organisations and the Role of HR (3HRC) Tesco is one of the leading food retailers within the UK retail industry and is one of the largest food retailers in the world with its headquarters based in Chechens United Kingdom In 1919 Jack Cohen the founder of Tesco started selling groceries from his market stall in the East End of London. In 1929 the first Tesco store was opened by Mr Cohen in North London. The business has continued to grow and Tesco now operate in 12 different counties
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Compare and Contrast Customer Needs‚ Wants‚ and Demands. Describe the Need Versus the Want for the Following Products: Red Bull Drink‚ Nike Trainers‚ and Apple Ipod When one thinks about all the products there are on a market‚ he rarely stops to think about all the work each company does to suit the customer’s needs; for every item‚ there are very specific marketing categories which need to be met. Considering that the market is entirely based on the customer (“The customer is always right!”) the
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A marketing campaign should have the goal of meeting customer needs in mind. There are certain things you can do to make sure you meet your customer needs‚ and those are explained below: First and foremost offer good customer service. The customer is not always right‚ but they should always be respected and valued. So‚ make sure that your customers know they are important to you‚ and that you want to meet their needs. If they know this‚ they will be more forgiving‚ and they will be more willing
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Marketing Creates Customer Needs Susanne Colligon Averett University BSA 529: Marketing Strategies Professor Strum October 1‚ 2014 Marketing Creates Customer Needs Marketing creates customer needs. The following paper will elucidate how consumers are made not born. Marketing entices customers to try new products or do new things that they may never have thought of before. Commercialism is everywhere you turn. From the glossy ads‚ pop ups on their computer screen‚ billboards‚ emails‚ tweets
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the 1950s and 1960s.With the rapid improvement in marketing‚ there is an strong argument‚ which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However‚ marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler
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Understanding the Customer and Supply Chain Uncertainty To understand the customer‚ a company must identify the needs of the customer segment being served. Let us compare 7-Eleven Japan and a discounter such as Sam’s Club (a part ofWal-Mart). When customers go to 7-Eleven to purchase detergent‚ they go there for the convenience of a nearby store and are not necessarily looking for the lowest price. In contrast‚ a low price is very important to a customer going to Sam’s Club. This customer may be
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was the production of the product‚ with no consideration on customers’ wants and needs. Secondly‚ customer’s wants and needs were not really considered as products were pretty much standardized. Lastly‚ products were differentiated and a focus on customer ’s wants and needs came to the forefront of business concern‚ which was the needs and wants of customers. (Kotler‚ P. & Keller‚ K.). Marketing involves the satisfying customer’s needs and wants. An essential factor in the marketing process as well
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