consumer’s buying process (Shaheed‚ 2004). Traditionally convenience has been defined as a single construct‚ one that is driven by time-saving considerations (Brown and McEnally‚ 1992). However some researchers have suggested that convenience is multidimensional (Berry and Cooper‚ 1990). Past research has focused almost exclusively on examining factors that increase the demand for convenience goods or services that reduce consumers’ time expenditure (Brown and McEnally‚ 1992) rather than examining the
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February 13‚ 2013 * Purdue Non- Language Test(PNLT) February 11‚ 2013 * Culture Fair Intelligence Test(CFIT) February 13‚ 2013 * Culture Fair Intelligence Test(CFIT-R) February 13‚ 2013 2. Multiple Aptitude Batteries * Multidimensional Aptitude Battery Form L(V/P)(MAB) February 16‚ 2013 * Differential Aptitude Test (DAT) February 17‚ 2013 * Standardized Aptitude Test for Teachers (SATT) February 17‚ 2013 3. Personality‚ Interest and Attitude Inventories
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Palan / Gender Identity in Consumer Behavior Research Gender Identity in Consumer Behavior Research: A Literature Review and Research Agenda Kay M. Palan Iowa State University Kay M. Palan is associate professor of Marketing‚ Iowa State University‚ 300 Carver‚ Ames‚ Iowa 50011‚ (515) 294-9526‚ e-mail: kpalan@iastate.edu This article is part of a special issue on "Gender Issues in Consumer Research" edited by James Gentry‚ Seungwoo Chun‚ Suraj Commuri‚ Eileen Fischer‚ Sunkyu Jun‚ Lee McGinnis‚
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psychological gender traits and gender-role attitudes on ethical perceptions of workplace behaviors. Statistical analyses of the data reveal that based on sex alone‚ no differences occur between men and women in their ethical perceptions. Yet‚ when a multidimensional approach to gender is applied‚ results show that expressive traits and egalitarian gender-role attitudes contribute to both men’s and women’s propensity to perceive unethical workplace behaviors as unethical. The implications of these findings
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RESEARCH ARTICLE Open Access Big Fish in a Big Pond: a study of academic self concept in first year medical students Abstract Background: Big-fish-little-pond effect (BFLPE) research has demonstrated that students in high-ability environments have lower academic self-concepts than equally able students in low-ability settings. Research has shown low academic self-concepts to be associated with negative educational outcomes. Social comparison processes have been implicated as fundamental to
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Multicultural Psychology Paper Multicultural Psychology 535 Dr. V. Carter University Of Phoenix Rinita Mazumdar Multicultural
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a deeper understanding of the local consumers ([9] Ger‚ 1999‚ p. 70). Several key reasons support why companies pursue a global strategy in branding. Manufacturers often pursue global branding strategies for its inherent benefits like economies of scale and scope in R&D‚ manufacturing and marketing ([29] Yip‚ 1995). Further‚ global brands are strategically appealing to a growing segment of consumers around the world with similar tastes and preferences ([11] Hassan and Katsanis‚ 1994). From a consumer’s
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RESEARCH METHODOLOGY Paper code: 2.25/5.85/3.33 Unit-I Introduction; meaning and nature of research; significance of research in business decision making‚ identification and formulation of research problem‚ setting objectives and formulation of hypotheses. Qu. 1. Research is a careful investigation or inquiry through search for new facts in any branch of knowledge”. Discuss in the light of nature and significance of research. Ans Research in common parlance refers to a search
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commitment as an outcome. Research questions: Does employee trust increases organizational commitment? How learning behavior s associated with employee trust and commitment? LITERATURE REVIEW: Organization commitment can be defined as “Multidimensional in nature‚ involving an employee’s loyalty to the organization‚ willingness to exert effort on behalf of the organization‚ degree of goal and value congruency with the organization‚ and desire to maintain membership” (p.95‚ Mowday‚ Steers & Porter
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accuracy of job analysis data. Cronbach’s (1995) method of differentiating the accuracy scores have four components:- elevation‚ differential elevation‚ stereotype accruracy‚ and differential accuracy. Elevation refers to the way raters use response scales and is a function of the differences between the average of a person’s ratings and the average expert score. Differential elevation refers to how close an average job rating across all dimensions to an average expert rating would be. The abiltiy to
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