Clean Edge Razor MKTG600‚ Section 233 10/18/2012 Brief case study analysis of Paramount’s newly designed Clean Edge razor Table of Contents INTRODUCTION 2 PROBLEM STATEMENTS 2 RECOMMENDATIONS & CONCLUSIONS 3 RATIONALE & ANALYSIS 4 APPENDIX & ATTACHMENTS 6 Exhibit A: Select Non-disposable Razor Brand Prices 6 Exhibit B: Non-Disposable Razor Unit & Dollar Market Share by Brand: 2007-2010E 6 Exhibit C: Financial Forecasts: Alternative Positioning Scenarios
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Performance Analysis. Frito-Lay has well-known brands such as Lay’s®‚ Ruffles® potato chips‚ Fritos® corn chips‚ Doritos®‚ Tostitos®‚ Santitas® tortilla chips‚ Chee•tos® cheese-favored snacks‚ and Rold Gold® pretzels (see Exhibit 1). Eight of those snacks are in top ten best selling in the U.S. Frito-Lay’s business spans every aspect of snack-food production. It has 39 plants‚ 1600 distribution facilities and 10‚000-person route sales teams serving over 400‚000 retail customers each week national
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CASE ANALYSIS OF CLEAN EDGE RAZOR Submitted by BrandMasters Fatima Dilruba (B13085) Bhavya Singla (B13080) S Jayaram (B13110) Case Analysis of Clean Edge Razor Problem Statement Paramount Health and Beauty Company developed the Clean Edge Razor‚ a technologically advanced non disposable razor. The company now has to study and segment the market environment and find a suitable target to successfully position and launch their product. Situational Analysis General Market Profile
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and baby boomer generations. (Abelli‚ 2007) Second‚ MMBC would have to minimize the light beer’s cannibalization of its lager. MMBC’s sales staff would have to convince off-premise retailers to grant MMBC “incremental shelf space” instead of substituting cases of light product for the lager product. MMBC would also have to be certain that the light’s sales would compensate for any potential cannibalization of lager’s sales. Third‚ Chris would need to convince the senior management team that light’s
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channel conflicts and cannibalization issues that Lonely Planet faces as it is currently operating. Suggest solutions that might reduce the revenue losses or operational frictions that result from these issues. I feel that Lonely Planet is one big channel conflict. When they first started the company it wasn’t really an issue. The fact that they have grown so much and integrated themselves into many different markets makes it harder to reduce the channel conflict or cannibalization. There is a certain
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modifying the Merseyside plant would certainly increase production but there are several other factors to be considered in this project. 1) 45 shutdown and the loss of sales 2) Request to include EPC plant modification with the proposal. 3) Cannibalization of Rotterdam plant due to increased efficiency and possible lower production costs. Although there may be many solutions to this problem‚ we are proposing a possible solution that could alleviate most of the problems‚ but we would need a new
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demonstrated in the initial tests. The ODI lens helps farmers by controlling cannibalization among birds at farms. Cannibalization is an issue that is more prevalent in farms with a large number of chickens as they fight for food and their territory. ODI lens helps in distorting the vision of the chicken and thereby curbing both these issues without causing much trauma to the chicken. The existing method to minimize cannibalization is debeaking‚ however‚ the use of the lens enables a farmer to save up
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diverse and global customer base that will support current and expected revenue streams‚ such as government and private health insurers that are willing to pay for eye treatment and end-consumers who are willing to pay for skin treatments. C1: Some cannibalization of sales may occur due to overlapping products in skin-care and eye-care between the two firms that may hurt revenues. C2: Valeant invests less than 5% of sales in R&D whereas Allergan invests more than 16% of sales in R&D. The expected cut in
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Fall 2011 - October 6th 2011 MGTC05 Case Analysis Colgate-Palmolive Company: The Precision Toothbrush Problem Definition Colgate-Precision (CP) held the number one position in the US retail toothbrush with 23.3% volume share in 1991; they are a global leader in household and personal care products. They currently have 2 toothbrush products in the market‚ but have been working on a three-year project in developing a technologically superior toothbrush into the market. This product‚ tentatively
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Zara Group Case I.1 Question 1: Which theory is the best representative of Zara’s (Inditex’s) internationalization? The Uppsala model is the best representative of Zara’s internationalization. The Uppsala model is a theory that explains how firms gradually intensify their activities in foreign markets. The key features of the Uppsala model is the following: firms first gain experience from the domestic market before they move to foreign markets. After that firms start their foreign operations from
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