Marketing Strategy: McDonalds in Indonesia The company I choice to do a marketing strategy on was McDonalds‚ “Ba Ba Ba Ba Ba I’m Lovin’ it”. I choice McDonalds because it is one of the most universal and internationally known companies that will always and forever be known for its beautiful golden arches and Ronald McDonald characters. Of course‚ I could have gone with Kentucky Fried Chicken or even Ikea but the thought of not talking about one of the happiest places on earth‚ and I am not referring
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Summary Executive Summary This paper examines the economic environment of doing business in Indonesia. It takes into account several dimensions such as political‚ legal‚ economics‚ social and technology factors. However‚ economics and political factors are covered in depth as they have a greater impact on establishing advantages and challenges when a firm might decide to set up a business in Indonesia. The results show that not only legal origins have an impact on corporate finance‚ ownership
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Define Utilitarianism -Utilitarianism is a moral philosophy‚ generally operating on the principle that the utility (happiness or satisfaction) of different people can not only be measured but also meaningfully summed over people and that utility comparisons between people are meaningful. -Utilitarianism is the idea that the moral worth of an action is determined solely by its utility in providing happiness
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development‚ and it main challenges will face in Indonesia. Regulations and capital requirements are challenges. Life sector and growing GDP provide tremendous potential. Other prosperous sectors such as trade and manufacturing also indirectly help. It is clear. With Indonesia’s enormous natural resources‚ cheap labor and growing middle class‚ the potential is exceptional. If the challenges can be handled‚ the opportunities are too big to neglect. Indonesia and its insurance industry is absolutely attractive
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Howard V. Perlmutter (1985)‚ "Strategic Planning for a Global Business‚" Columbia Journal of World Business‚ 20 (2)‚ 3-10. DeTienne‚ Kristen and Lee Lewis (2005)‚ "The Pragmatic and Ethical Barriers to Corporate Social Responsibility Disclosure: The Nike Case‚" Journal of Business Ethics‚ 60 (4)‚ 359-376. Devlin‚ Godfrey and Mark Bleackley (1988)‚ "Strategic Alliances--Guidelines for Success‚" Long Range Planning‚ 21 (5)‚ 18-23. Dussauge‚ Pierre and Bernard Garrette (1999)‚ Cooperative Strategy: Competing
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CHAPTER I INTRODUCTION 1.1. The Background of the Study Visit Indonesia campaign as an effort to make Indonesia as world’s priority holiday destination has been done since 2008 now its called Wonderful Indonesia. Prior to that campaign‚ government has tried many stategies in promoting Indonesia to the eyes of international. Still‚ Indonesia has not been able to be on the top ten of world’s choice holiday destination. This fact is the base of why a research on indonesia’s tourism is done.
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to have a successful business in Indonesia. To start a business in a foreign country‚ it is crucial to understand the culture‚ social‚ customs and language of the country to be successful. Understanding the cultures help us predict how a person is going to act‚ negotiate‚ speak and make decisions (Morrison & Conoway‚ 2006). The cultures are different between the United States and Indonesia. What may be acceptable in U.S may not be acceptable in Indonesia; in other words they have different
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Relationship of China and Indonesia 1. Antiquity The relationship between the monarchy in ancient China and Indonesia since the 7th century ‚ and perhaps earlier has begun. Indonesia is part of the Maritime Silk Road connecting China and India and the Arab world. A large number of Chinese ceramics are found throughout Indonesia suggested link between the two ancient trade . National Museum of Indonesia has one of the best Chinese ceramics and found outside China ‚ Chinese and Japanese the most
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always encounter obstacles and have to make decisions. Many times‚ these decisions are made with the individuals own guidelines and morals. However‚ there are many different perspectives for a person to have and follow by; one of which is utilitarianism. Utilitarianism is the ethnical theory that holds that actions are morally good in so far as they promote utility. The principle of utility goals is to produce the greatest amount of happiness and good for the greatest number of people. (Restrepo). In
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The Nike Sweatshop DebateShould Nike be held responsible for working conditions in foreign factories that it does not own‚ but where subcontractors make products for Nike?Nike is definitely not only responsible but also accountable for the working conditions of foreign factories that it does not own which it subcontracts with. Nike should have taken the initiative to be responsible of the contractors/employees working in other countries on a global scale. For example: Recently‚ Pepsi Cola was in
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