Global Cosmetics Industry The cosmetics industry represents one of the most profitable and fast growing market segments in the United States in the past 50 years with cumulative sales of over $32 billion in 2005. The top players in the industry are L’Oreal followed by Procter & Gamble‚ Unilever‚ Shiseido‚ Johnson & Johnson‚ Avon‚ Revlon‚ Estee Lauder‚ Coty Inc‚ and Elizabeth Arden. The industry product categories are identified as cosmetics‚ hair care‚ skin care‚ sun care and perfume‚ which are
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strategy for foreign markets. c) evaluate and assess the international marketing strategy and international marketing decisions and activities. Each student is required to analyse and write a report on the following case study: L’oreal cosmetics coursework (40%) 2013/14. Learning outcomes: Students in undertaking this assessment will be able to analyse international markets and assess the risk elements‚ including political‚ economic and socio-cultural factors. determine the entry
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Vietnamese Law on Enterprises 2005 Contents: CHAPTER I. General Provisions Article 1 Governing scope Article 2 Applicability Article 3 Application of the law on Enterprises‚ international treaties and relevant legislation Article 4 Interpretation of terms Article 5 State guarantees2 for enterprises and owners of enterprises Article 6 Political organizations and socio-political organizations in enterprises Article 7 Lines of business and business conditions Article 8 Rights of enterprises
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A patriarchal family‚ with the man as the head of the household‚ is the traditional structure of the Vietnamese family. Confucianists framed their cultural norm in terms of the duties and obligations of a family to father‚ a child to parent‚ a wife to husband‚ and a younger brother to an older brother. They believed that the welfare and the solidity of the family were far more important than individual interests of any one member of a family. The individual was less independent than a member of a
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express my interest in applying for a Master’s Degree in the The European Fragrance and Cosmetic Master Programs of the Group ISIPCA for the year 2011/13. What led me to apply for your position is that I have been planning a career in cosmetology industry for several years. In my eyes‚ cosmetic and perfume products are the best combination between art and science. My long time fascination with perfume and cosmetic is reflected in my participation starting when I was a little girl. I can remember myself
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[pic] “All Races‚ All Sexes‚ All Ages” [pic] Makeup Art Cosmetics SWOT-analysis Executive Summary This report is to find out what M·A·C’s strengths‚ weaknesses‚ opportunities and threats are. The research question is stated like: Should M·A·C adapt their promotional tools in the Dutch market in order to increase their sales and brand awareness? After analyzing the external and internal environment‚ it became clear what the strengths‚ weaknesses‚ opportunities and threats are
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Facebook with Vietnamese teenagers: A Research Paper Vu Thi Xuan Thanh English Composition Instructor: Hoang Ngoc Diep December 10‚ 2013 In the last 5 years‚ Facebook has become the most prominent social networking in Asia‚ including Vietnam. Although the users number is not high compared with other countries in the region‚ but Vietnam has a speed of development of Facebook users fastest in the world. Most of Facebook users in Vietnam is the teenager. They tend to use Facebook
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FOREIGN TRADE UNIVERSITY An Insight into Market Structure Vietnamese Mobile Telecom Market as a Fight between Monopoly and Competition Student’s name: Vu Thi Ngoc Thoa Class: A18 – CLC TCNH – K50 ID Number: 1113340224 Time of completion: June 2012 Table of Contents Introduction | 3 | Part I: Market Overview | 4 | 1. Vietnamese Mobile Telecom Market: A Brief History | 4 | 2. How the Market Pie Is Divided Today | 5 | Part II: Market Trends
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Marketing Planning Report Introduction This report will be based on the organisation ‘MAC Cosmetics’. This report will cover recommendations to improve competitiveness of the company as well as looking over the current environment. To accomplish this a detailed PEST and SWOT analysis will be carried out and analysed. The identification of current target segments for the company will also be carried out and a marketing mix analysis will also be undertaken to see which elements of the mix are most
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The cosmetic industry uses animals to determine the safety of their products which is beyond inhumane to use animals just for beauty. Cosmetic testing is by far the worst kind of testing there is poor‚ defenseless animals that are torchured just for a new perfume or other beauty product. The animal rights organization PETA has shown that‚ ¨Animals have different biological systems than humans do therefore the tests cannot be as accurate¨ (Rodgers). They do many horrific tests for example one of them
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