DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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What Is Organizational Change? Organizational change is the term used to describe the transformation process that a company goes through in response to a strategic reorientation‚ restructure‚ change in management‚ merger or acquisition or the development of new goals and objectives for the company. The realignment of resources and the redeployment of capital can bring many challenges during the transformation process and organizational change management seeks to address this by adopting best practice
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CHANGE MANAGEMENt REFERENCES: Organizational Behavior -Stephen P.Robbins Organizational Behavior -Shashi k. Gupta Rosy Joshi www.google.com www.wikipedia.com CHANGE MANAGEMENT =>what is organizational change? >What Is the Meaning of Organizational Change? Organizational change is about reviewing and modifying management structures
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of this report is an organization development professional (O.D. professionals) who use the behavioral science to maximize the productivity of the company as well as diagnosing problems within the company. O.D. professional is also good at ‘change management’ by helping the company to minimize the risk and resistance when processing large scale transitions. 1.2 Aim and Scope In order to be survive and developed in the market economy‚ companies and organizations must be hardly compete with others
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relate in a caring and meaningful way to the individuals being managed » A manager is the person responsible for planning and directing the work of a group of individuals‚ monitoring their work and corrective actions when necessary. To be a successful manager is not that easy and ask certain competencies‚ the most important issue in management success is being a person that others want to follow. It is expected that managers have technical skills but the bigger test is in the way they manage people
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1. Describe the culture of Virgin group by seven dimension of organization culture. Organizational culture has been described as the shared values‚ principles‚ traditions‚ and ways of doing things that influence the way organizational members act. Actually‚ it can divided seven dimension of organizational culture which are attention to detail‚ outcome orientation‚ people orientation‚ team orientation‚ aggressiveness‚ stability and innovation and risk taking‚ and now I will use these seven dimensions
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Virgin Group Virgin group is one of the leading international investment group and one of the famous and respected brands in the world. The founder that is Sir Richard Branson has successfully grow his company business in sectors ranging from mobile telephony‚ travel‚holiday‚ leisure‚ services‚ music‚ financial and health & wellness. Their group have employ more than 50‚000 people around the world and their services are provided over 50 countries. Every manager of their group have four management
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Employed by Virgin Group From its beginning as a start-up‚ the Virgin Group still utilizes the same strategic model‚ which entails devolving from its original values and culture. Markedly entrepreneurial‚ Virgin group has no headquarters even though it has overseen an extended period of considerable growth and persistent profitability. Uniquely‚ even though lacking a specific corporate structure‚ Branson‚ his advisers and senior executives are observed to establish a team capable of guiding Virgin Group’s
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supplies‚ distribution‚ and retail. Virgin Group Limited is one of the best-known conglomerations in the entire world. This British conglomeration is among the most varied and compelling companies on earth‚ and provides a dizzying array of products and services among its business units. From somewhat humble beginnings as a mail-order business‚ Branson and his partners gradually expanded the reach and scope of the Virgin Group’s business. Today‚ Virgin Group is a player in a wide variety of industries
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when planning organisational change program? To define very simply‚ organisational change programs specifically aim to improve the way in which organisations operate in order to be able to withstand inevitable environmental impacts such as technological upheavals‚ recessions‚ global competitiveness and unpredictable social trends (Brown 2011). Before considering the delicate relationship between organisational change and organisational culture‚ it must first be defined. Organisational culture is:
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