MASTER OF BUSINESS ADMINISTRATION MM5762 MARKETING MANAGEMENT GROUP PROJECT LECTURER: DR. PIYUSH SHARMA FACULTY OF BUSINESS THE HONG KONG POLYTECHNIC UNIVERSITY Prepared by Group 2 KWAN Tak Wing Andy 13036541G SHUM Tiu Tiu Danny 13010819G WU Fung Nga Tracy 13033465G YEUNG Shuk Ming Ming 13021967G FONG Ying Ying Scarlett 12011198G TABLE OF CONTENTS 1 INTRODUCTION 3 2 MARKETING STRATEGY 4 3. MARKETING MIX 7 4. CUSTOMER RELATIONSHIP MANAGEMENT 8 5. MARKET ANALYSIS
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in factories and mines pg. 73 1. Why would factory owners not want their employees to have access to a clock or a watch? Factory owners didn’t want their employees to have a watch or clock because then they wouldn’t be able to know what time it is. If they had a clock or watch they would stop working to look at the time and then if they realised there shift was nearly over they would slow down and not work as efficiently. 2. How were factory workers punished for not following factory rules
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Interview with a Manager March 1st. 2014 Michelle I met for coffee with Gretchen Knipfel‚ Regional Manager of Marketing and Sales at Our House Senior Living. Our House provides assisted care‚ memory care and senior apartments in a residential setting where residents are able to maintain relationships and stay active in their community. Our House has been a primary living resource in Wisconsin and Minnesota for over 15 years. Gretchen’s territory provides care for 165 residents. She has been
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and in the 1880’s‚ this movement spread to Japan. Did the cost of working in silk factories outweigh the benefits of being a worker in the industry? For the female silk workers of Japan‚ the factory experience contained more costs than benefits. Women workers not only lived their life’s poor‚ they also were overworked‚ underpaid‚ and were taken advantage of. Being overworked was one cost of working in silk factories. When looking
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The gender wage gap still goes on today‚ the gap depends on the hours worked‚ education‚ and the job‚ but can also depend on gender. Of course‚ a man that works more hours than a woman is going to make more money‚ but if they work the same hours and same job a man can make more money than a woman. Woman earn seventy-seven cent for every dollar a man makes. Women of color have a greater disadvantage with only sixty-four cents on the dollar for African Americans and fifty-six for Hispanics. (Kaster)
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Discrimination Against Women and the Gender Wage Gap From the beginning‚ women have always been discriminated against and viewed as the weaker gender. In some discriminatory views‚ women are often thought of as mothers and homemakers. In years past‚ women have had to fight for their rights‚ while men had theirs handed to them. Discrimination against women in the workplace has caused laws to be placed on discriminating against women based on gender. It has taken many years for women to
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Hence‚ it is important for children to participate in any types of paid work. The only problem with this approach is that children can be easily exploited or they can lose track of their studies which are way more important to them. This essay gives a personal viewpoint on how paid work affects children’s development. Firstly‚ paid work gives children real life work experience and helps them develop their characteristics. For example‚ children will have to learn punctuality is important and being
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FIANCE FOR MANAGER ASSIGNMENT Submission Date: 05th May 2013 Question: You are required to evaluate the financial performance of AirAsia Bhd. over its recent two years operation. * A brief description of the AirAsia Bhd.’s history‚ the nature of products/services in operation and the objectives. Figure 1.0 Air Asia Logo. AirAsia Berhad (MYX: 5099) is a Malaysian low-cost airline headquartered in Kuala Lumpur. AirAsia Berhad is Asia’s largest‚ and the world’s best‚ low-fare
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explains how the wages had been increasing since 1973. The wage in the early 2000s did not meet the amount earned back in 1973. The workers chose not to quit their jobs because they would run into transportation issues. Even if they had a car to drive to and from work‚ they still had to pay for gas which took away from their salary. Employees count on the money taboo to keep their ways of income a secret. Low wage workers benefit from this because they do not want to reveal their wage compared to others
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direction. On the other hand‚ it would be a waste of resources if IT system doesn’t effectively support what business is aiming for even with highly sophisticated functionality. From my past work experiences‚ I’ve seen a number of cases that functional managers were complaining that IT system itself was not well supporting business (e.g. marketing‚ sales‚ or HR) and just ended up with giving extra burdens and complexity on top of daily works. In addition to this‚ I often saw executive management team was
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