"Weakness of crest toothpaste" Essays and Research Papers

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    ago‚ fluoride in drinking water was shown to protect against caries development. Since then‚ much research has shown that fluoride delivered in ways other than in water also protects against dental caries. These methods include: solutions‚ gels‚ toothpastes‚ mouthrinses‚ tablets‚ salt‚ milk‚ varnishes‚ mousses‚ and slow-release devices. It is common to class these as those providing a systemic effect (where fluoride is swallowed intentionally) and those providing a topical effect (formulated not to

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    fluoride a toxic chemical used in rat poison. Concentration should not exceed 1000 to 1100 parts per million. -Propylene glycol an industrial agent used in car antifreeze Concentration should not exceed 20g. 8 Cleaning Ability Chalk based toothpaste Concentration should be kept minimum possible. 9 Bleaching Characteristics Common bleaching agents is: -Hydrogen Peroxide (H2O2) Concentration should not exceed 1% 10 Plaque Control Pyrophosphates stop formation

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    retail outlets across the country‚ of which the company services 20‚00‚000 outlets directly. Below is the comparison of the retail distribution in 2010 and 2012: Creating Market Awareness: CPIL has been able to increase the sales volume of the toothpaste and tooth powder segment by about 13 per cent using the following initiatives: Adopted a strategy of new launches and a significant hike in marketing expenditure. Targeting schools to create oral awareness among children. Launched a National

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    oral care and hygiene benefits .Also‚ Colgate was going for a broad market constituting of all the age groups. Positioning A large part of Close Up’s success is because of its brand positioning. "   Close up falls under the third pillar of toothpaste “Freshness Segment” particularly dealing the need for white teeth and freshness. Also Close Up has positioned itself for Emotional benefit of closeness and rational benefit of freshness. The name “Close Up” was propounded with a motive of building

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    MARKETING PROJECT COMPANY: P&G TABLE OF CONTENTS 1. INTRODUCTION 2. SWOT ANALYSIS 3. PEST ANALYSIS 4. P&G PRODUCT PORTFOLIO 5. EVALUATION OF TARGET SEGMENT 6. EVALUATION OF POSITIONING Introduction Procter & Gamble Co.‚ also known as P&G‚ is an American multinational consumer goods company which has it’s headquarters in downtown Cincinnati‚ Ohio‚ United States. This firm was founded by William Procter‚ a candle - maker and James

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    marketing communication

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    Q1. Discuss Sam’s Walton’s statement that “only the customer can fire us all.” Do you agree with this statement‚ and how do you relate consumer behaviour to this statement? Consumer behaviour is a part where we study the activities of our customer on when they obtaining the product‚ on how they consuming the product and on how they disposing the product. According to the statement from Sam’s Walton’s above‚ that “only customer can fire us all” we are agreed that customer can actually fire everybody

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    Strategic Marketing - P&G

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    1. Background Established in 1837‚ the Proctor & Gamble Company has grown from a small‚ family operated soap and candle company into the world’s largest consumer product that has the revenue of more than 83 billion US$ in 2008. Also in 2008‚ the company rank 5th on Fortune’s “Global Most Admired Companies” and No. 1 in the Household & Personal Products. However‚ P&G was not able to maintain consistent performance throughout its history. Because of failed leadership of former CEO Mr. Durk Jagar

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    various products that they utilzie such as e-cigarettes for example. One of the alternatives people have been seeking is a safer and more effective esolution for toothpaste. Diatomaceous Earth is a remarkable sunstance that is not only 100% natural‚ many experts believe that it does a more effective than commerically produced toothpaste. What Is Diatomaceous Earth? Diatomaceous earth is a fine powder that consist of diatoms which are fossilized phytoplanktons that have a cylindrical form. The

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    You have gum disease. Gum disease and Gingivitis can cause teeth sensitivity; mostly the gums will be receding exposing the dentin. Use of whitening toothpaste and mouthwash. They contain chemicals that may be sensitive to your teeth. Prevention of Teeth sensitivity: Brush your teeth regularly and use toothpastes that are made for sensitive teeth. Always brush your teeth with a soft-bristled toothbrush. Don’t brush too hard. Lessen the intake of sugary foods and drinks. Sugary

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    is yellow. They have a beautiful fan shaped crest that is yellow. Their legs are gray‚ and their beak is black. They are threatened because they are losing habitat to agriculture.

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