1.History important for the brand history *1875年打開就可以變服飾箱 專為探險家PIERRE打造的 *1885紐約開店 *1888為了防止盜版推出damier期盤格紋 *1896字母組合花紋monogram *1914搬到香榭大到 *1932輕的字母帆布包 noe *1966papillon bag 是為崔姬設計的包包 *1980年帶lvmh 收購開始走向高級(貝爾那 阿爾諾) *1990年marc Jacobs 2.Evolution 3.Milestone BST Art&Color - Makeup and art On the sidelines of Kenzo Spring Summer show 2014 Milestones 16 Year of Marc Jacobs at Louis Vuitton When it comes to Louis Vuitton‚ we all think of Marc Jacobs. This talented
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To: Prada Board of Directors From: Grupo Capo Milano Subject: Options to Raise Capital Business Proposal Following a series of expansions and acquisitions in the early 2000s Prada has found itself with a large amount of debt maturing over the next year. Since Prada is challenged with raising €1 billion to cover loans maturing in the coming year‚ the analysts at GCP have researched several options for the board to consider. These alternatives include issuing sort term bonds
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Cosmetic product Cosmetic product and personal care are products are protected by strong recruitments and these are the basic need of human being and these are the essential value that can be need in any level of life either in direct way or either in the the form of daily needs Nowadays these are the value in the form of business now cosmetics industry are grooming in many ways either in the way of business in small way or either a way of big enterprise .cosmetic industry are the form of representation
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Differentiation Strategies I have chosen the three brands of Apparel & Clothing for this assignment. |[pic] | | | |
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ASEAN Hard Luxury Goods Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Luxury goods comprises of products such as accessories‚ footwear‚ apparel‚ watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers‚ which
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1990’s. Two managers in particular are Dominco De Sole‚ head of Milan office‚ and Tom Ford who replaced Dawn Mello as creative director in 1994. The duo of Ford and Sole turned the company around from near-bankruptcy to a close rival with LVMH‚ the luxury goods powerhouse. The two of them possess an intangible resource to Gucci that is valuable‚ rare‚ inimitable‚ and non-substitutable. Ford and Sole are considered to be valuable to the firm because of their leadership and vision
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ASEAN Hard Luxury Goods Market Share‚ Global Trends‚ Analysis‚ Research‚ Report‚ Opportunities‚ Segmentation and Forecast‚ 2014 Future Market Insights www.futuremarketinsights.com sales@futuremarketinsights.com Report Description Report Description Luxury goods comprises of products such as accessories‚ footwear‚ apparel‚ watches and others which are quite expensive and target those consumers who belongs to premium class. The market for luxury goods consist of three types of end consumers‚ which
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Human Resource Management MGT5A3 Tutor: David Greenshields By: Victor Berencreutz‚ Filippo Toti‚ Stanislas Emsens Word Count: 4409 Contents Terms of Reference 3 Executive Summary 3 Introduction 3 Mentoring - 4 Counseling 5 Coaching 5 Comparative analysis 6 Findings – Our Program 7 Mentee Evaluation 9 Ahmed Al Sabbagh 9 Zenya Kwan 9 Mentors 10 Victor: 10 Filippo 10 Stanislas 11 Conclusion 11 References 12 Appendix 1 – E-mail exchanges 13 Appendix 2 –
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Brand Market Expansion: Dissertation Proposal 1 Abstract This research study is based on the theme of brand expansion of a luxury fashion brand called Kenzo‚ which was initiated by Kenzo Takada‚ a famous fashion designer from Japan. The aim of this research study is to identify a new market for Kenzo for its market expansion. In this study‚ marketing strategies and market entry modes have to be selected for Kenzo’s expansion to those countries where the brand has not set its footprints yet. Country
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of the four element of marketing mix---product‚ price‚ place and promotion. Background Hublot is a Swiss enterprise founded in 1980 by Maksim Kuts creating luxury watches. The company currently operates as a wholly owned subsidiary of France’s LVMH. Hublot is the pioneer of the distinctive fusion style which combines the gold watch body and natural rubber strap together. It currently makes the most expensive watch in the world‚ the “$5 million”. Position Hublot has a quite interesting logo
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