(1)What is marketing? According to Philip Kotler‚ “Marketing is human activity directed at satisfying needs and wants through exchange process”. There are many definitions of marketing but one of the simplest explanations is that: “Marketing is getting the right product or service in the right quantity‚ to the right place‚ at the right time and making profit in the process”. Marketing deals with identifying and understanding your customer and giving them what they want. It’s not just about advertising
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Customer Service Relationship Management & Customer Service Relationship Strategy Customer service relationship management can be used in many ways to help establish a strong customer relationship with the company you’re doing business with. With it a company’s goals can be best achieved through identification and satisfaction of the customers’ stated and unstated needs and want to provide a high level of customer care. Using technology now a days you can identify‚ target‚ acquire‚ and
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BSBCUS501C Manage quality customer service Presented to: Darren Creed Assessment 3 Name: Jacinta Butterworth Date: 20 March 2015 Procedure: 1. Develop a set of Key Performance Indicators for your Innovative Widgets customer service representatives. KPIs should address all the areas of customer and business requirements identified 2. Develop a plan or procedure for monitoring team members’ performance again KPIs 3. Develop a questionnaire to collect customer feedback related to KPIs and/or designed
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Historically‚ rich and powerful individuals with more authority have control of labeling what is not normal and what is deviant. Social norms‚ like laws‚ are created by the rich and powerful to protect their interest; so that they can socially construct deviance and crime to their advantage. The article Fraternities and Collegiate Rape Culture: Why Are Some Fraternities More Dangerous Places for Women by Ayres Boswell and Joan Spade personifies this process. Specifically‚ Boswell and Spade analyze
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“All of the Greeks knew what was right‚ but only the Spartan did it” Athens and Sparta though close in proximity were two governed and operated completely different. Throughout history in ancient Greece it seems to that you cannot have a conversation of fully understand one without the other. Athens was founded in 3000 BC and Sparta which is a much younger city-state was founded in the 900’s BC and both Athens and Sparta were principal enemies of one another. Though an Athenian and of aristocratic
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work in other areas. Since this problem is appeared‚ service is becoming more important than old days when especially the world always developing fast. As many sociologists believe when the community is developing‚ the service industries will increase rapidly. Therefore‚ the more developed countries had higher percentage of service industries. In this essay‚ it will give the ideas of the description for two marketing theories of flower of service and pricing strategy. By analysing the theories to
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are described by their mother’s point of view. While reading in the story you’ll notice the difference between the sister’s. When Dee and her mother visit their old home and Maggie in the country‚ a conflict starts up about two antique quilts that Dee would love to have. Mama tells Dee that the quilts were already going to go to Maggie because she promised her. The reaction that Dee has reveals differences in attitudes‚ thoughts‚ and values towards the heritage of the two sisters. Dee is different
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situations regarding customers of diverse backgrounds‚ no matter what their status or position may be. In establishing good customer service employees must have an awareness of the elements of cultural diversity as well to be accepting and understanding of the cultural diversity of all customers. This means; having an understanding of the expectations of differing racial groups (for example international visitors to Australia such as European expect fast efficient service) as well as their needs
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Multichannel service marketing Basically‚ multichannel marketing is using many dfferent marketing channels to reach a customer‚ each channel is a existing form of selling‚ like a retail store‚ a web site or a mail order catalogue. By offering the customer more options‚ multichannel marketing helps business to meet different types of customers and get more opportunities to interact with customers. Besides‚ multichannel marketing makes each channel can help to promote the other channels; for example
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still prominent in today it has been deplenished greatly. Racism has been improved by the higher numbers of interracial marriages‚ a decline in segregated churches‚ as well as judicial amendments passed. It can be seen in today’s world the difference between today and in the 1930’s dealing with interracial marriages. When Scout was a kid seeing an interracial marriage couple was a rare event and considered wrong. "She was white‚ and she tempted a Negro. She did something that in our society is unspeakable:
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